Amanda Danielle Marcus Email & Phone Number

New York, New York, United States

Talent Coach (Leader) of the Year | 2023• Develops, strategizes, and executes the overarching marketing strategy for W New York - Times Square and W Hoboken, overseeing all marketing disciplines including social, digital, paid media, programming, activations, partnerships, press and influencer relations, while championing the W Brand across both properties.

Talent Coach (Leader) of the Quarter | Q1 2023• Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s)• Cultivates partnership with and active participation in demand generation strategy development (SMR)• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines• Serves as the hotel(s) brand guardian, verifying all marketing reflects brand voice• Leads the strategic pull-through of continent and brand promotions and campaigns• Develops and manages property email marketing strategy, digital strategy across paid media campaigns and performance• Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning• Manages Marriott.com content, OTA content, Third-Party / Group Site content, and Guest Communications• Manages photo/video shoots and all photography distribution including search photos, pre-arrival photos, and photo gallery management• Identifies and cultivates relationships with unique brands for partnership opportunities• Manages execution of all Partnership/PR events and promotions• Manages outlet marketing opportunities on third party and local partner sites• Develops and implements social strategy, content calendars, and manages all social media channels and paid social budgets• Oversees Influencer Relations program including content creation exchanges, media/influencer relations, and influencer strategy• Leads, owns and directs asset development, including hotel collateral• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders

New York, New York, Us

Chashama is a 501(c)(3) that helps create a more diverse, equitable, and inclusive world by partnering with property owners to transform unused real estate. These spaces are used for artists, small businesses, and for free community-centric art classes.

New York, Ny, Us

• Execute regional marketing, business development & public relations program efforts• Build strategic relationships & partnerships with regional associations, professional groups, & thought partners• Develop and execute annual marketing and business development campaigns and strategies• Generate PR initiatives for leading executives and represent leadership to build and maintain strategic relationships• Construct communication plans and conference materials with leadership with a focus on strategic communication efforts• Collaborate on projects and implementation of Corporate Marketing initiatives within the NY region• Plan and execute local and regional in-person and virtual events• Work with executives to develop content and materials• Represent organization at regional conferences, events and media communications• Support e-communications strategy and content creation• Maintain and update promotional materials and marketing assets• Facilitate participation in regional conferences• Coordinate sponsorships, exhibit booth and logistics and supporting conference follow-up• Develop speaking proposals and content for executive presentations• Identify and support client stewardship activities & maintain and update lead and client contact lists• Track and report on regional marketing KPIs, surfacing key trends and recommendations

New York, Ny, Us

• Leads the Operations Division’s functions with a focus on leading special projects• Manage strategic relationships with partners, brands, vendors, sponsors, and all entities associated with the organization• Develop marketing pitches and decks for executive level partnership meetings and presentations • Leader for organizations ERG: The League, a women’s resource group • Lead coordinator for all hospitality marketing /operations projects and activations • Plan, develop and execute concepts, pitches and presentations for new marketing activations, co-branding and partnerships • Coordinate Food and Beverage project management and hospitality strategy innovation• Oversight and schedule management for all divisional leadership meetings and coordinates meeting locations• Manages VIP guests and client dining inquires in coordination with reservation management• Coordinate on-site production for photo shoots as well as provides oversight for design edits• Produce and co-direct internal filmography endeavors for corporate initiatives, brand partnerships, and internal marketing• Coordinates and disseminates operational budgets, forecasts and daily reports• Manages General Manager’s calendar appointment coordination, operates lobby management system to coordinate vendor and client• Design presentations and reports for executive meetings, international summits, and corporate discussions• Assist in project management for new product development and new business ventures within all departments in venue• Designs and prints menus for Restaurants, Café and Special Events• Manage hospitality reporting and the development for all data & analytics reports across all departments with a special focus on food & beverage• Assist in leading the hospitality division's POS, FOH and Revenue management systems• Coordinate supply chain for partners and vendors working with the business for special projects

New York, Ny, Us

• Generate revenue for The One World Observatory at The One World Trade Center through group ticket and event sales.• Managed strategic outreach campaigns for group and event sales initiatives• Founded strategic partnership with The Girl Scouts of Greater NY• Led the development of STEM Program with The Girl Scouts of Greater NY at One World Observatory• Develop and maintain relationships with different clients, agencies, vendors and organizations in NYC and worldwide.• Sell, plan, and execute events at The Observatory in various venue spaces.• Create and negotiate on event proposals and contracts with clients.• Build and maintain relationships with prospects and clients.• Manage a multitude of CRM systems, maintaining comprehesnive records and accounting.• Conduct walk-throughs and venue-selling procedures for clients and prospects.•Lead and participate in project campaigns and initatives for new business generation at OWO.• Provide superior customer service to clients and prospects from across the globe.

Brooklyn, Ny

• Contributing writer for online publication site Thought Catalog, reaching a crowd of over 30 million unique monthly viewers.• Featured writer for Thought Catalog on The Orion Group Podcast as special guest co-host.

Las Vegas, Nevada, Us

• Managed community outreach marketing for new venue in The Moxy Times Square Hotel.• Assisted with business development plans for different events at three different venues in The Moxy Times Square Hotel.• Maintained a list of over 1400 companies for new business-development outreach program, using cold-calling, door-to-door meetings, and email procedures.• Co-hosted soft-opening Friends and Family event for new venue.• Promoted new venue through media-influencer relations, social media, promotional give-aways, and mailers.• Organized invitations, guest list, and on-site operations of venue opening event.

Beverly Hills, Ca, Us

• Corporate intern in the music department for global enterprise WME|IMG talent agency in New York City.• Collaborated with agents and assistants on promotions for artist development • Developed contracts, calendars, and campaigns for various artists.• Participated in contract negotiations for A-list artists for concerts, appearances, and events.• Attended round-tables with talent agents and entertainment executives stretching across all entertainment platforms (music, TV, film, sports).• Researched and presented A&R music project to the entire New York PA-Music department.• Collaborated with agents and assistants on promotions for concerts, festivals and public appearances for various artists.

Las Vegas, Nevada, Us

• Venue Operations and Special Events Intern for global restaurant, nightlife & entertainment company that owns and operates many successful venues across New York City, Las Vegas, Los Angeles, Singapore, and Sydney, Australia.• Performed research tasks to assist in strategic engagement and marketing efforts• Trained in different premier venues learning front of the house and back of the house operations.• Communicated with clients regarding corporate, casual and celebrity events and marketing inquiries.• Assisted with on-site preparation and coordination for events at various venues.• Managed event sales ticker for DJ's and performers at various venues daily, and communicated event updates with talent agencies and artsist managers.• Developed event paperwork including proposals, menus, invoices, and BEO's via TripleSeat.• Collaborated with social media team helping to design new campaigns.• Attended corporate meetings and helped deliver ideas on new venues, events, and marketing.

Barcelona, Barcelona, Es

• Promotions and marketing intern for European nightlife mecca Group Costa Este in Barcelona, Spain; Ownership for OPIUM, Pacha, etc.• Marketed nightlife and restaurant with sponsors at venues for private and public events for group of 1,000+ Study Abroad Students• Promoted events for DJs, performers, and celebrity appearances.• Created specific events for students and co-hosted annual "SpringFest" three-night concert event.

Bachelor'S Degree, Business Management And Entrepreneurship

International Business