● Responsible for identifying and managing strategic eCommerce partners, then assisting in the development of respective internet pricing strategies● Relied upon to develop and execute a channel strategy that encompasses core Vetoquinol assortments, as well as the direct to consumer Tomlyn brand; manages P&L, which includes T&E expenses● Diligently researches and analyzes potential opportunities with specific internet retailers and Amazon● Proficiently builds and evolves Vetoquinol’s eCommerce blueprint in accordance with SEO optimization, social media promotions, blogs and much more● Seamlessly collaborates with 3rd party agency aimed at managing Vetoquinol’s Amazon 3P business to increase conversion, optimize listings and stay at the forefront of new Amazon policies to grow salesKey Accomplishments:● Successfully increased paid and organic ranking of company focus ASINs to appear higher in the search results for top generic search terms● Transformed eCommerce advertising focus from branded to non-branded terms● Launched an Amazon Storefront to feature core items; created a calendar in alignment with the marketing calendar that enabled seasonal shifts of focus SKUs

Key Accountabilities:● Responsible for expertly developing and executing an omni-channel brand strategy for 2 multi-million dollar brands, a $30M total portfolio● Relied upon to efficiently manage a $1.4M marketing budget for wellness brands; included social campaigns, Amazon advertising, SEM, research, tradeshows, product development and consumer research● Seamlessly collaborated with R&D, Sales, e-Commerce, Sourcing, Manufacturing, Regulatory, outside agencies and an in-house creative team to execute brand initiatives and deliver against brand growth targets● Consistently analyze market conditions to understand competitor brand strategy (in or out of the pet channel) and how consumers are shoppingKey Accomplishments:● Grew Buffalo Range online 117% in 2019 by improving the organic ranking, as well as optimizing content to increase the conversion rate● Hyper-focused on eCommerce initiatives and successfully grew Vet’s Best 45% and Nutri-Vet 47% YoY in that channel● Optimized existing products to move efficiently through the eCommerce supply chain, which resulted in a reduction to prep charges and fees while increasing penny profit per unit

Key Accountabilities:● Responsible for partnering with Product Design, Manufacturing, Graphic Design and Sourcing to efficiently execute new product launches● Relied upon to meticulously conduct detailed market research to understand consumer behaviors, then create data-driven solutions rather than developing “me too” products● Facilitated formal presentations of projects to the Executive Committee at key milestones via the Stage Gate ProcessKey Accomplishments:● Lifted overall product margins 5% by partnering cross-functionally with product development and sales to reduce cost● Launched an exclusive brand containing 17 new items for Amazon; sourced and developed eCommerce friendly items for an Amazon exclusive brand; hit product margin goals by creating multi-packs

Key Accountabilities:● Responsible for enabling highly effective product management, which included managing the setup up process for new item launches and managing the private label assortment for 6 major retailers● Relied upon to help reduce complexities at the manufacturing facility by retiring old colors, reducing the number of colors offered and consolidating parts across SKUsKey Accomplishments:● Optimized the product portfolio and eCommerce content while managing 5 new product launches, which resulted in a 10% sales increase ● Developed product packaging that adhered to complex shipping requirements of eCommerce customers● Successfully launched a new line of 10 private label carriers for Chewy.com that went to market within 4-months

Key Accountabilities:● Responsible for working directly with national retail web administrators to provide product images, videos and content for new product launches● Relied upon to contribute to the entire sales continuum including initial proposals, tailored marketing tools and forecasting● Skillfully developed insightful store-specific planograms and special promotions for new product launches and assortmentsKey Accomplishments:● Developed and pitched endcap displays featured in Target and Petco spring promotions● Traveled to national retailer training workshops and facilitated insightful presentations