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As the Global Head of Demand Gen and ABM, Amanda is responsible for leading the company-wide ABM strategy, as well as creating, executing and measuring demand generation and account-based marketing programs that drive and accelerate pipeline. She leads a diverse team of Demand Gen and ABM directors and campaign managers. FY24 results include 24 Demand Gen campaigns executed, 25 1:1 ABM campaigns, 10 1:Few ABM campaigns and 30 1:Many ABM campaigns, resulting in 130% pipeline goal achievement.

Strategic advisory, marketing strategy, talent recruitment and coaching, lead generation, pipeline creation, sales development playbook, new market expansion, global branding.

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down. Chief has been recognized as one of Fast Company’s Most Innovative Companies of 2021, and its diverse membership includes 20,000 of the most senior executives in the United States.

As the Head of Global Strategic Partner Engagement, Amanda is responsible for a team of Partner Marketing Managers who ensure Blue Yonder's Partner GTM Strategy is executed within region and focus on jointly building pipeline with global partners. Her team is chartered with driving global, partner-led top of funnel opportunity creation to the regions for all GTM-with-Partner campaigns, including joint partner campaigns and programs, and key partner events such as Partner Advisory Boards, Partner Summits, industry events, joint dinners/thought leadership and strategic ABM.

As the Senior Director of Marketing, Demand Generation at Blue Yonder, Amanda is responsible revenue-generating campaigns for North America, including Retail, Manufacturing, Third-Party Logistics and Wholesale Distribution. In addition to managing a team of Senior Managers and Directors, her responsibilities include end-to-end planning, execution, management and reporting of demand-driven business initiatives that drive pipeline, create sale opportunities and accelerate closed business.Understand the sales process and types of activities that generate qualified interests and speed the sales cycle in the pipeline.Drive event strategy for JDA-hosted events. Coordinate content owners, drive field communication and participation, and ensure successful promotion and execution.Determine the programs that will be done in partnership with Business Development and ensure achievement of pipeline and marketing goals. Ensure that performance measurement criteria are established to gauge success and ROI for marketing initiatives. Set clear KPIs for program performance.Directly participate in the prosecution of marketing qualified leads (MQL) and participate/analyze monthly results.Establish a “trusted advisor” relationship with SVP/RVP, and participate in the VP/Industry led sales team. Provide input and guidance in demand generation and deal acceleration activities.Interact with partners and drive marketing initiatives, including MDF. Collaborate with members of the Marketing team including Creative Services, Communications, PR, AR, IT, Marketing Operations, etc.Ensure quality and best practices of Marketing campaigns and programs to achieve business goals and standards including branding, events, demand generation, social media, Web marketing and other Marketing tactics. Manage external vendors and services delivery in support of Marketing objectives. Manage campaigns and programs budget of $500-$700K annually.

Leverage company branding and messaging to develop demand-generating marketing campaigns that drive pipeline, opportunities and revenue.Work closely with internal and external clients to develop positioning, messaging and compelling content for campaigns, thought leadership, events and collateral.Plan and execute e-mail marketing campaigns, Web site and microsite content, editorials, advertorials, print and Web advertising.Create effective sales tools including presentations, customer case studies, solution sheets, brochures, white papers, Webinars eBooks and videos.

Use company branding and messaging to write compelling copy that effectively describes and promotes the company and its products.Provide input on strategic marketing direction and communicate high-level messaging globally through development of the Annual Report and 10K.Drive pipeline and brand awareness in the marketplace.Create sales tools including data sheets, brochures, white papers and case studies.