Amanda (Eatman) Root Email & Phone Number

Düsseldorf, North Rhine-Westphalia, De

As Chief Communications Officer, Americas, I shape and communicate TK Elevator’s vision, values and priorities to internal and external stakeholders. I collaborate closely with senior leadership and various departments to ensure communications align with business goals and integrate seamlessly into broader marketing and branding efforts. As the company spokesperson, I lead initiatives to engage employees and effectively convey messages to customers, the communities where we work and our industry. I oversee the Internal and External Communications, Marketing and Customer Experience teams.

New York, Ny, Us

Orange, Ca, Us

As Alignment continues its mission to change health care one person at a time and become the most trusted senior health care brand in the country, my oversight included corporate communications (executive/CEO communications, public relations, internal communications and owned social media) and the environmental, social and governance (ESG) strategy for this $1.82 billion publicly traded company (NASDAQ: ALHC).Promoted from Vice President of Corporate Communications to Chief Communications Officer in August 2023.

Atlanta, Georgia, Us

I led our CEO Communications team at Delta, encompassing reputation management, executive communications and media relations, as well as our Environmental, Social and Corporate Governance (ESG) Communications team, which holistically communicates about our values-led brand, inclusive of sustainability, community engagement and diversity, equity and inclusion.Expanded scope to include ESG Communications in addition to CEO Communications in January 2021 and was promoted from Senior Manager to General Manager in July 2021.

Atlanta, Georgia, Us

My team created and implemented Delta's first-ever B2B and B2B2C social media marketing strategy. In addition, I led the Global Sales Design Team which supports the creative needs of the greatest sales team on the planet. While in this role, I also supported the creation Global Sales sustainability strategy, determining how we could partner with customers to make a positive impact on our world.

London, Gb

As a leader of the Southeast Strategy and Innovation team, I worked closely with business development, market and region leadership developing design-led strategies and action plans for key go-to-market initiatives and executed with measurable results.• Focused on cross-functional alignment of region goals to continually evolve early stage ideas into future-growth initiatives • Played an integral role in the ideation and creation of the Strategy and Innovation team to elevate business development efforts in the Southeast region

London, Gb

• Utilized proven strategy to explain EY's value proposition in collaboration with our client serving teams, resulting in more than $50 million in wins in less than two years through innovative, strategic proposals and presentations• Lead, initiated and executed innovation and digital transformation of pursuits in the Southeast, resulting in a 20% increase in team win rate; persuaded EY Executive Committee that digital pursuits are the way of the future and secured investment of new technology; created the first winning interactive, digital proposal with video cover; continually stay abreast of innovation in pursuits as well as competitive trends• Owned and authored high-profile pursuits, from request for proposals (RFPs) through client presentations and negotiations, for teams of five to 40 members, serving as the strategic driver of effective messaging and development of high-impact client relationships• Worked as facilitator between client serving teams and the brand team to build and execute proposals, including ensuring each partner/principal’s social media presence is up-to-date and contains content relevant to the proposal topic, adjusting or adding content, if necessary• Trained new team members; continuously coached and mentored team members and client-serving teams on pursuit excellence and innovation

Hershey, Pennsylvania, Us

• Designed, developed and managed the social media marketing strategy for Facebook, Twitter, Instagram, Pinterest and YouTube for more than 17 brands representing $7 billion per year in revenue• Liaised with internal teams (brand, marketing, legal and public relations) and external teams (agencies and social media partners) to execute an integrated social media strategy, driving consumer engagement and providing analytics and insights• Analyzed, created and executed key insights presentations, making recommendations to the leadership team, including social media vision, monetization strategy and audience retention strategy• Established digital KPIs collaboratively with agency and social media partners (Facebook, Twitter, Instagram, Pinterest and YouTube) to measure and optimize social efforts across brands

Hershey, Pennsylvania, Us

• Managed a $6 million territory of 34 high-volume retailers, including Walmart ($4.76 million) and Publix ($1.4 million) accounts with consistent drive for results by analyzing trends, utilizing promotion management and negotiating distribution• Delivered superior performance in 2013 at Walmart with sales growth of 101.4% vs. objective for 2013• Built partnerships with key operational contacts to disseminate top-down sales initiatives, selling in territory-wide programs with Publix District Managers and Walmart Market Managers based upon point-of-sale data, store-level/district-level Nielsen reports and consumer insights• Represented the Hershey’s Sales Team at career fairs to recruit and interview prospective employees; Trained and mentored four new team members and two interns• Recognized as a 2013 Top Sales Performer by Hershey’s Senior Leadership Team

St Petersburg, Florida, Us

• Lead projects for B2's clients, including Colliers International, Halpern Enterprises and Aliant Bank• Researched relevant media contacts through MyMediaInfo and compiled databases of clients’ media placements and monthly reports using BurrellesLuce• Garnered media coverage for clients throughout the state of Florida, including in the Tampa Bay Times, Tampa Bay Business Journal, Tampa Tribune, Naples Florida Weekly, Naples Daily News, Sarasota Herald Tribune, Gulf Coast Business Review, Florida Pest Pro and Ft. Myers News Press

Gainesville, Florida, Us

• Developed national campaign targeted at UF alumni, highlighting their contributions to The Gator Nation• Contacted sponsors and managed guest lists and budgets for major UF events• Researched, planned, implemented and evaluated strategic communications and public relations plans for the University of Florida• Composed and disseminated media releases, event releases and media alerts• Designed event invitations, posters and print items for public distribution• Developed and maintained relationships with new media outlets

St. Petersburg, Fl, Us

• Redesigned promotional brochures for the hospital utilizing Adobe InDesign, Photoshop, and Illustrator• Established the social media campaign for Glow and Tell Application (Bayfront Baby Place’s Facebook Application for expectant mothers)• Wrote two stories per week for BAYLine (Bayfront’s weekly internal publication)• Developed Bayfront’s 2012 Annual Report

Gainesville, Florida, Us

• Eight published stories, including two front page articles (See published articles in Publications section below)• Wrote feature, profile and beat stories

Gainesville, Florida, Us

• Created and implemented one marketing campaign per semester to engage existing clients in new features and service offerings• Worked in close partnership with outreach and digital services departments to understand the client’s needs and translate those needs into effective marketing programs• Designed and developed brochures, posters and event materials• Wrote press releases and create press kits for new services and events• Increased Facebook fans from 50 to 2,000 in three months by creating and implementing T-shirt giveaway campaign • Utilized HootSuite to manage, monitor and analyze engagement on Facebook, Twitter and LinkedIn• Planned, marketed and executed CWC grand opening event with more than 2,000 student attendees • Established the Counseling and Wellness Center’s crisis communication plan• Recruited, interviewed and trained replacement marketing intern• Generated positive coverage each month in local publications

Gainesville, Florida, Us

• Organized and executed ticket sales and seating for over 35,000 attendees

Gainesville, Florida, Us

• Created and distributed feedback surveys for 300 to 5,000 audience members for each show• Conducted surveys in order to get the public's recommendations for future speakers

• Wrote media articles for the Medi-Weightloss website• Filmed and edited (using Final Cut Pro) the American Marketing Association Internet based television program and the Medi-Weightloss commercial• Implemented the Closed Captioning Editing Program for ESPN - On the Block Series

Bachelor’S Degree, Public Relations, Business Administration

High School

Executive Leadership Certificate