Amanda Echeverria Email & Phone Number

Nashville, Tn, Us

Self-initiated departure from my previous role to pursue personal health & wellness goals and aspirations.

Franklin, Tn, Us

• Owned the problem and solution discovery process with my product trio.• Talked with customers weekly to better understand the problems that they faced.• Worked with stakeholders to align on desired product outcomes on behalf of my product squad.• Conducted experiments to test assumptions and increase conversions.• Worked with a team of engineers and a tech lead to clearly decomp and deliver work.• Led my trio through ideation, story mapping, and assumption testing.

Franklin, Tn, Us

• Drove $1M+ in attributed revenue growth through improved conversion rates in our store experience.• Led the utilization and growth of experimentation and optimization using Optimizely, so my team could make the best decisions for their customer experiences.• Collaborated with the engineers, analysts, developers & UX to run effective a/b tests.

Plantation, Florida, Us

• Drove product discoverability by executing category-specific site merchandising deep dives, which analyze a category’s attribute structure, browse taxonomy, facets, and sub-category navigation.• Utilized customer engagement data via SQL to build recommendations that will drive category click-through rate and conversion gains across Chewy’s search & browse experiences.• Partnered with Product Management to identify opportunities for new site functionalities that enhance the customer experience and ultimately improve category conversion and revenue growth.

Plantation, Florida, Us

• Overhauled the shopping experiences for 90% of Chewy’s revenue-generating categories in Consumables within 1 year.• Utilized key findings from web analytics and A/B tests to update existing browse page taxonomies, which resulted in conversion rate improvements varying from +35 bps to nearly +200 bps.• Partnered with Category Management to support the execution of campaigns for new customer acquisition, category launches, and brand launches.• Built business cases to support product resourcing requests for high value website functionality.

Plantation, Florida, Us

• Retrieved and consolidated large data sets to surface actionable insights, which supported Merchandising in making data-driven decisions around product assortment, site placement, and promotions.• Built comprehensive Tableau reporting to speed up Chewy’s item publication process, which increased team productivity by 20%.• Utilized SQL, Tableau Desktop, and Excel to uncover content opportunities that supported primary KPIs using available customer behavior data and user testing results for team WBRs and MBRs.• Performed complex analyses to help identify customer segments for basket building, cross-selling, and upselling.

Fort Lauderdale, Fl, Us

• Managed a $6M social marketing budget to strategically support Office Depot's B2B and B2C campaigns focused on brand awareness and conversions. • Executed integrated retail marketing campaigns, creative briefs, social content calendars, and performance reports for social initiatives.• Conducted social listening by using tools including Brandwatch and Rival IQ to track the performance of KPIs and activations to generate reports, compile metrics, and synthesize data into actionable insights.• Supported the creation and execution of social media strategies, audits, and paid social campaigns through competitive research, audience identification, and messaging.• Engaged in search and response opportunities to expand the reach of the brand in socially relevant and appropriate dialogue.• Monitored social media analytics across key social channels including Facebook, Instagram, Twitter, Pinterest, and LinkedIn.

New York, Ny, Us

• Assisted the digital marketing team with maintaining social media accounts across 5 beauty brands using Percolate.• Participated in social media management by scheduling posts, monitoring social media analytics, and working across key social media channels including Facebook, Instagram, and LinkedIn.• Analyzed metrics to identify opportunities for increased community engagement and built channel-specific social media campaign strategies. • Generated content for web and social media, including images, gifs, video, copy, etc.

New York, Ny, Us

• Created and managed a prospective client and lead database using Salesforce CRM for the world's #1 provider of language services and technologies for global business.• Researched prospective clients through the internet, referrals, and various professional directories: approximately 15 companies and 225 prospects per week.• Directed business development activities including direct mailings, cold calls, and conference preparation for a team of 𝟕 sales directors.

Prague, Cz

• Travel study in Dubai, Abu Dhabi, and Rash Al Kimah in the summer of 2015 & 2016.• Conducted an analysis of the BDO, the RAK Free Trade Zone, RAK Ceramics, Proximity Worldwide, Jumeriah Group, and Nakheel Real Estate.• Observed the United Arab Emirates as a whole including its political, social, and economic properties.

Wellington, Florida, Us

• Coordinated events during the Sunday afternoon Polo matches.• Hired vendors, negotiated pricing, and established contracts.

Boca Raton, Fl, Us

• Received extensive training in customer support and follow up. • Gained skills to support rapid assimilation in an operations environment.• Thrived as a team player in a fast-paced, high-energy, change-oriented environment.

Columbus, Oh, Us

• In high school/college, I managed operations in a fast-paced environment among one of the most profitable Abercrombie retail locations in the United States. • Provided a quality customer service experience.• Assisted in local marketing strategies and replenished inventory.

Miami Gardens, Florida, Us

Ballperson for professional tennis players at the Miami Open including Rafael Nadal.

West Palm Beach, Fl, Us