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• Developed, led and executed integrated multichannel digital marketing strategies for blue chip clients, collaborating with other agencies and teamso Worked with challenger bank on key product offering, increased visibility 50% and completed applications 25% year on yearo Worked with mattress client to increase visibility for key terms: ranked number 1 for 'mattress' by end of engagemento Created 12-month, integrated digital & SEO strategy for university• Worked closely with content, influencer marketing and social teams to create, integrate and execute strategy as well as determine success• Launched the Data, Reporting & Analytics product offering, including pricing, and grew revenue to over $250,000 in the first year• Managed internal migration to new reporting platform including: budget, timelines, technology requirements, contract negotiations, internal revenue targets, best practices documentation and resourcing• Consulted global WPPAUNZ partners to execute digital marketing work• Built out product offering for user experience (UX) and Conversion Rate Optimization (CRO) projects in coordination with design team• Managed 2-3 staff and interns on data-related projects• Seconded to financial client's offices to work with internal stakeholders and liaise with in-house development, content and marketing teams

• Developed, led and executed multichannel digital marketing strategies for clients• Collaborated with other agencies on client projects including PR, paid media, creative, and development agencies• Evolved SEO & digital product offering to include UX and Conversion Rate Optimisation (CRO), including execution and ROI• Responsible for research and execution of data and analytics projects, including reporting on digital campaigns and Google suite implementations• Executed multichannel digital strategy and foundational research documents for clients on a project basis, including technical audits, keyword research and strategy documents

• Responsible for content marketing, outreach, paid, and coordination with external agencies and execution of SEO strategy for 10-15 clients• Consulted on website migration, management and best practices for ecommerce and other consumer-facing websites• Reported on digital campaigns including ROI based on key activities• Executed multichannel digital strategy and foundational research documents for clients on a project basis, including but not limited to: o Keyword researcho Technical auditso Competitor analysis

• Responsible for content marketing, content creation, influencer outreach, reputation management, linkbuilding and execution of SEO strategy for national and gobal blue chip clients• Reported on campaigns including ROI and sales goals on key activities• Executed multichannel digital strategy and foundational research documents for clients on a project basis including keyword research, technical audits, ORM audits, and strategy documents