• Led globally dispersed Content, Product Marketing, and Creative Services teams across SF, Boston, London, Copenhagen, and Australia• Principal content strategist for the Vivino app (10 million monthly active users)• Leader of go-to-market launch and principal content strategist of Premium offering, generating $266K in gross profit within 3 months; $2.3M in net revenue since launch• Leader of go-to-market launch and principal content strategist for Vivino Plus "free shipping" subscription; generated $1M in GMV within 1 month; Plus now drives 25% of U.S. GMV• Delivered winning digital and physical retail point-of-sale creative for EU grocery partnership: 30% sales uplift, improved margin, and higher ATV in A/B test• Managed Content, Creative, and Product Marketing P&Ls• Established brand positioning and global experience principles; integrated voice and tone, email writing, product description, and ChatGPT guidelines across the business

Founded and led team of 30 UX content strategists working across: • 5 e-commerce sites (Wayfair, AllModern, Birch Lane, Joss & Main, Perigold)• 6 platforms (iOS, Android, Mobile Web, Tablet, Desktop, Chat)• across 4 geos (U.S., Canada, the UK, Germany) • ...for 21 million monthly active usersOf note• Flexed as Design Director for Loyalty & Financing for 1 year to launch Wayfair credit card; program generated $1.5B in revenue in Year 1• Founded Wayfair's first Global Content Operations team: atomize content to update once and publish everywhere without a code deploy• Sponsored the founding of Wayfair's first Accessibility teamDay-to-day• Defined and drove team vision, mission, and culture• Roadmapped with Experience Design leads and Product Directors • Scoped work against 2-week sprints for agile design process (discover, define, ideate, refine, analyze)• Continuously refined our allocation model• Led weekly content critiques, creating a safe space to workshop work in progress• Stood up "Word Lab" content Office Hours to workshop material 1x1 with cross-functional partners• Scaled content frameworks, style guides, governance, and editorial process across departments• Drove onsite messaging personalization for all programs and services (ex: assembly, installation, white glove delivery), working alongside our Platforms team to serve up dynamic content at scale• Consistently drove conversion rate optimization• Coached, mentored, and prioritized the team's career development; celebrated wins in bi-weekly retro; identified opportunities for the team to shine

Transitioned from UX Writing to a Content Strategy team• Redefined our roles and responsibilities• Established frameworks for content deliverables• Partnered with Product Design leads to clarify where content strategy fits into the design process• Hosted content-centric events to put Wayfair on the map and establish thought leadership (like "Boston Write Now," moderated by content firebrand Ann Handley -- see recap below)

• While standing up the UX Writing team, also managed 15-person Marketing Copy team writing for Wayfair, Wayfair Canada, Wayfair Supply (B2B), and AllModern (digital and print)• Inspired brand storytelling within Product (see "Onward"​ Hackathon project)

• Collaborated with executive team to plan and develop site content, layout, and style for oattravel.com• Managed content distribution to online channels and social media platforms to engage, convert, and retain customers• Drove content marketing roadmap; managed a team of 3 content marketers• Ensured on-brand messaging and steered consistency re: quality, style, and tone of voice• Measured and optimized content based on analytics

• Wordsmith of emails, catalogs, and other marketing materials that drove campaigns• Lead writer for digital initiatives and social media channels (Facebook, Pinterest)• Managing Editor of Dispatches, our adventure travel newsletter• Database manager (Marketer's Studio, Sitecore, PlanControl)• Creative's Fantasy Football commissioner

• Co-writer of "Boston's Best Food & Drink" feature in 2012, 2013 and 2014• Writer of "Fall Arts Preview" features in 2012 and 2013

• e-book editor, online student center curator, course management system facilitator and custom problem solver for every non-standard e-request• Manager of a Central Media team of digital producers working out of our NYC office• On-campus presenter at universities across the U.S. to help secure and maintain adoptions• Virtual orientation leader via Skype/WebEx for Higher Ed humanities departments that use our media products

• Steered the publication of ~50 custom texts every spring and fall semester, ~150 texts per summer• Fine-tuned manuscripts while collaborating with Production, Creative, Manufacturing and the adopter as each book wended its way to the printer

Profile writer and interviewer of “bold faces” of Boston

Responsible for sharpening/shepherding freelance-driven manuscripts into production for Houghton Mifflin, Scott Foresman, and other major textbook publishers

• Researched and evaluated market competition for our Higher Ed Math department • Managed schedules and book swaps