Amanda Gregory Email & Phone Number

Austin, Texas, US

Austin, Texas, US

・Define and drive demand generation processes to increase sales revenue and renewal business.・Develop the strategy for integrated marketing campaigns to amplify the brand narrative and support business goals.・Project manage multiple integrated plans with activities such as ABM, marketing automation nurtures, website content creation, CRM, trade show.

Austin, Texas, US

• Define the strategy and execute lead generation processes with clear funnel metrics to drive sales revenue, as well as create and track reporting to influence pipeline health.
• Ensure the development, deployment, and analysis of the strategic marketing initiatives and campaigns that attract new customers and keep current clients working across sales, partnerships and customer success.
• Collaborate with the VP of Marketing and executives to make high-level decisions regarding the budget and the company brand direction.
• Run multiple projects on a daily basis for marketing automation programs, partner and customer communications, Salesforce administration, website content, social media channels, SEO, blogs, webinars, paid social and.
• Manage multiple vendor and project management relationships and as well as hired and managed a team of 7 interns over the past year.
• Increased Marketing Deals ARR 36% YoY and MQLs by 50% and 10% YoY respectively.

Austin, Texas, US

Teaneck, US

· Define the strategy and execute lead generation plans and processes with clear funnel metrics to support sales revenue targets· Develop and execute integrated marketing campaigns to deliver new opportunity creation through social, web, marketing automation, events and PR· Develop and refine lead nurturing campaigns to ensure we are engaging leads in an.

Austin, Texas, US

• Ensure the development, deployment, and analysis of the strategic marketing initiatives and projects within, for NI LabVIEW and LabVIEW NXG.
• Provide interlock support for the marketing initiatives and projects when deploying activities as part of the integrated plan.
• Execute and project manage integrated marketing plans and projects from inception to initiative optimization.
• Consistently demonstrate a high-level of accountability for the adoption, timeliness, and packaging of planned assets and activities to global regions.
• Provide analysis, insight, and course correction recommendations on the region's program spend allocations.
• Provide analysis, insight, and course correction recommendations on the global (and regional) marketing initiative performance.

Austin, Texas, US

• Design and build advanced, multi-touch nurture campaigns to drive conversion to marketing-qualified lead, purchase, and customer proficiency and loyalty
• Build emails, forms, and landing pages with a working knowledge of HTML
• Execute global campaign deployment from end-to-end in 10+ languages across all time regions
• Collaborate with key stakeholders on tailored nurture strategies specific to their needs and provide regular reporting updates
• Work hand-in-hand with the team’s analysts to help monitor campaign performance
• Continually monitor campaigns; provide guidance on marketing automation best practices

Warrenville, IL, US

• Responsible for the creation and management of branding campaigns, communication strategies and multiple projects in a timely fashion
• Coordinate advertising promotions and maintain budget accounts
• Plan and execute all corporate events and seminars for up to 1,200 people
• Implemented and maintain all social media networks strategies as well as create content for the website and downloadable information pieces
• Structured and continuously regulate inbound marketing, blogging and SEO systems
• Responsible for tracking and measuring results to present to Senior Management and CEO

Warrenville, IL, US

• Collect and analyze vital written and computerized data from potential customers
• Converse with clientele and display custom automobile parts and accessories

Atlanta, Georgia, US

• Recorded high volume calls and met strict deadlines for contractors
• Worked to acquire potential new clients and set up sales meetings

Bridgewater, NJ, US

• Responsible for researching, creating and implementing full marketing plan
• Provided client with beneficial, valid statistics for target market segment
• Managed all finances and categorized all recorded expenditures

• Created and organized billing information, contracts, invoices, and schedules
• Recorded client account information & assisted creating client presentations

Mba, Marketing

B.S. In Business Administration, International Business & Marketing