Amanda Evans-Asplund Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

TotallyAwesome offers Youth-first, Youth-safe engagement across thousands of YouTube channels, apps, games, and websites. Our extensive research gives us a deep understanding of Gen Z and Gen Alpha, while our ‘zero- data’, contextual intelligence solutions enable safe digital engagement with a Youth audience. Our Youth-first curated and human moderated technology solutions reach more than 500 million active monthly users across Asia Pacific. From content creation to innovative gaming solutions, we bring excitement to the digital world of our Youth.In this role I work across innovative influencer, and bespoke content solutions for brands such as LEGO, Nintendo, Disney, Mattel, Marvel and more. Relying on in depth data and research, I work closely with the sales team to strategise content solutions from pitch, to concept, to delivery.Best Boutique Agency, AiMCO Awards 2022 – WinnerBest Family, Parenting & Pets Campaign, AiMCO Awards 2022 – WinnerMost Valuable Tech Product 2022, CampaignAsia – WinnerBest Gaming & Gamification Campaign, MMA Smarties 2022 – Bronze

Sydney, New South Wales, Australia

At Ally Fashion, I played a pivotal role in shaping brand identity and online presence by creating and distributing multimedia content across various platforms. This involved devising content strategies, overseeing a content team, and analysing the impact of content on brand perception and conversion rates. I developed comprehensive strategies for website copy, social media, video, blogs, product descriptions, and SEO descriptions, ensuring alignment with company objectives. Collaborating closely with the PR and Social Media Manager, I executed social media content strategies across multiple platforms, including Instagram, Facebook, TikTok, and YouTube. From conceptualisation, to creation, to delivery, I was responsible for creating engaging content for all social channels.

Sydney, New South Wales, Australia

My responsibilities spanned video production, project management, and copywriting Additionally, I spearheaded internal hiring, onboarding, and people management efforts, contributing to team cohesion and productivity. My role involved refining internal operations, systems, and procedures, as well as orchestrating system rollouts and providing comprehensive training. Through these endeavours, I played a pivotal role in advancing the capabilities and impact of Inspace Studio's innovative VR simulation platform.

Your Partner in Production. Australia's largest video agency. Helping businesses create high-quality video at scaleAs a Producer, I managed up to 40 video projects concurrently, overseeing all aspects from concept to execution, including budgeting, crew coordination, and client communications. I directed videos on set, collaborated on script development and storyboarding, and supervised post-production. Promoted to Production Manager in February 2019, I led a team of shooters, editors, and animators, while also managing schedules and crew bookings for a team of 10. I completed over 200 projects from May 2019 to October 2020, fostering strong relationships with high-profile clients like NewsCorp, Nine and Meriton.

Sydney, Australia

90 Seconds is the worlds Cloud Video Production Service enabling brands and agencies to get high quality online video content shot and produced anywhere in the world. 90 Seconds makes video production fast, affordable, and all managed seamlessly in the cloud from purchase to publish. In 2016, I began my journey at 90 Seconds as a Producer, managing up to 50 video projects concurrently, handling everything from conception to execution and client communication through a tech-driven platform. Promoted to Production Team Lead in 2017, I mentored a team of Producers across Sydney and Melbourne while training sales staff and nurturing client relationships. Recognised for operational leadership, I transitioned into Learning & Development Management, implementing the global learning platform Lessonly and streamlining onboarding processes. Highlights include travelling abroad and spearheading international office initiatives.

Sydney, Australia

Pyrmont

Sydney, Australia

I enjoyed a fulfilling stint in the fitness industry but felt a strong urge to return to my roots in media. Starting as a Personal Assistant to the Executive GM and Office Manager, I efficiently managed the GM's diary, client communications, and office operations for a team of 60. I also played a role in creative content pitches and submissions, collaborating closely with content teams, taking on Producer and Production Assistant duties on video projects for notable clients like Weight Watchers, PayPal and Telstra.

Sydney, Australia

After dedicating myself to a career in media, I decided to pursue my passion for evidence-based personal training and coaching, both face-to-face and online. Transitioning into this new field that started as a side hustle since 2010, I've embraced the opportunity to share my knowledge with my clients. I also shared my expertise through blogging, social media and producing website content. This career shift has allowed me to combine my love for fitness and helping others with my skills in content creation and digital management, bringing a new sense of fulfillment to my professional journey. A highlight during this time was being interviewed by Kerri Anne Kennerly on Mornings with Kerri Anne about my blog and personal journey.

Sydney, Australia

Ready to further my Product Management career, I was internally promoted to the Associate Product Manager for Drive.com.au. Providing crucial assistance to Senior Product Managers and the Product Director, I played a vital role in driving product strategy. Crafting and managing Business Cases for new initiatives, guided by market intelligence and user feedback, facilitated continuous improvement for the site. I managed website bugs and collaborated closely with various departments to deliver projects punctually and within budget. Utilising tools like Google Analytics, Nielsen, and Omniture, I generated reports on website usage to inform decision-making. Additionally, I actively participated in a significant re-branding and site re-release project, contributing to enhanced user experience through rigorous product testing.

Sydney, Australia

Taking a new direction within the Product team, I took on the day-to-day operations and maintenance of the classifieds website Cracker.com.au, ensuring optimal functionality and user experience. Providing comprehensive support to product managers and the product director, I contributed to successful product strategy execution. I played a pivotal role in new product development, driving innovation to meet market demands. Additionally, I oversaw bug management and implemented effective resolution strategies to maintain website integrity and user satisfaction. Managing a direct report, I provided guidance and support for performance and professional development. During this time I also completed a Product Management Course to enhance my skills in product development and management.

Sydney, Australia

I developed long-term plans for the operational team, aligning goals with organisational objectives for strategic effectiveness. Crafting strategic plans and providing insights drove business growth and operational excellence. I oversaw all Fairfax Digital classifieds contracts and ensured compliance with company standards. Supervising a team of 12 direct reports, I fostered professional development and enhanced team performance. I also completed internal courses in Change Management and Targeted Selection Interviewing in this role. Due to a departmental restructure, I transitioned to the Product Department.

Sydney, Australia

In this role, I oversaw contract processes across ALL classifieds websites, ensuring seamless operations and compliance. I implemented data management strategies and developed sales procedures to enhance efficiency. Leading a team of 15-20, I fostered collaboration and drove performance through guidance and support.

Sydney, Australia

In this role, I led contract, credit, and cancellation processes, ensuring efficiency and accuracy. I developed data management strategies and standardised procedures, boosting operational effectiveness. Supervising a team of five, I fostered collaboration, productivity, and goal achievement. Spearheading process improvements optimised workflows and performance. As a liaison between legal, product, and technical teams, I ensured seamless alignment of contract processes with internal operations. Strong client relationships were built through effective communication and issue resolution, driving satisfaction and retention. Additionally, I provided valuable sales team support and delivered exceptional technical assistance for prompt issue resolution.

Sydney, Australia

I worked across contract, credit, and cancellation processing at Domain.com.au, ensuring every transaction was seamless and left our customers satisfied. Managing databases was key and keeping them accurate and updated streamlined our operations. Building strong client relationships was a priority - I communicated effectively and resolved queries promptly, boosting satisfaction and loyalty. Supporting the sales team was essential and my efficient administrative assistance helped them thrive. Lastly, I provided top-notch technical support via phone and email, ensuring our customers always had smooth experiences.

Diploma, Project Management

Senior First Aid & Cpr

Certificate 3 & 4 In Fitness, Fitness

High School

Certificate Of Completion, Social Media Strategy