I'm Amanda Eve. Strategy Director at Parallax Design. My passion lies in helping individuals, businesses and organisations better understand and authentically communicate who they are, what they do and why others should care that they do it.I'm employed by Parallax Design—an Adelaide-based studio working predominantly in wine and drinks sector across strategy, brand and digital. In 2022 I had the honour of being the Wine Communicators of Australia, Wine Media Cadet. And, as you can probably gather, I do a lot of work in the wine industry. But, I’ve also worked as a studio facilitator and tutor in the Bachelor of Design at the University of South Australia and hold many years of freelance design experience, predominantly within the wine industry.Key tasks across my current and past roles include:• Research• Analysis and audits• Brand positioning• Cultivating tone of voice• Brand workshop facilitation• Competitor analysis• Identity and packaging design• Crafting brand stories and mission statements• Copywriting • Feature articles published through PIRSA and Wine Communicators channels• Art direction • Strategic planning and optimisation• Social media management • Digital content creation• Project management• Client management• Lesson planning• Classroom facilitation• Student mentorship