We're on a mission to help pets and people live healthier, happier lives by embracing holistic health. We start with good nutrition and offer 3 simple, vet-endorsed ways to add to the bowl and give dogs and cats their ‘wellness diet’. We add to that with technology that provides tailored holistic health support.

I started my pet supplement company, bestie, and launched our first product, in mid- 2019. Back then, I was motivated by a passion for fresh food as the basis for good health for dogs and cats. That passion came out of my long love affair with our two rescue dogs, Alfy and Mondoe, who lived to the advanced ages of 21 and 22. I like to think our Bestie products had something to do with that. Along the way, my partner and I became vegan. And I began to be increasingly uncomfortable about… Show more I started my pet supplement company, bestie, and launched our first product, in mid- 2019. Back then, I was motivated by a passion for fresh food as the basis for good health for dogs and cats. That passion came out of my long love affair with our two rescue dogs, Alfy and Mondoe, who lived to the advanced ages of 21 and 22. I like to think our Bestie products had something to do with that. Along the way, my partner and I became vegan. And I began to be increasingly uncomfortable about the high meat diet we were recommending with Bestie. A few months later, I remember watching the ABC’s Fight for Planet A: Our Climate Challenge. It was that three-part doco about how we can all reduce our individual and collective carbon emissions. It aimed to get us to act.It worked. I knew that human and pet food had a big environmental impact. In fact, up to a third of greenhouse gas emissions come from the food system, and pet food is 25% of that - and growing. The world’s dogs and cats also consume 9 per cent of all land animals killed for food. And then there's waste. About a quarter of all food grown never leaves the farm, and up to 40 per cent of what does get home from the supermarket is often left to rot. How could a pet food become more sustainable?I began researching what a healthy non-meat diet would look like for dogs and cats. New research and new and better ingredients came out...which enabled me to create Planet A Pet Food.The Planet A approach recognises that just as every human isn't going to go vegan, every dog isn't either. And that's completely fine.Planet A gives people options: Meat-Free complete meals, and then sustainable protein bases, where meat is the topper.It's basically a flexitarian diet for dogs. Because there really is no planet B. Show less

The right message gets results. That's why we specialise in developing value propositions pitched at the right customers and internal comms that gets your people engaged.

The Go To Market Company is a consulting and training company that helps industrials and agribusinesses work out what really makes them different – their product, service and masterbrand value propositions – and then helps them sell that better. We know that doing both of these drives growth.

There are lots of important things to do in marketing. With the rise of online marketing an already complex field has become increasingly more complex.As a result, there is a growing number of companies specialising in all sorts of these ever-growing areas: from inbound marketing to conversion analytics; from email marketing to social media campaigns; from website design to app development.At Talking Brand we choose to focus on what's most important for everything that follows:… Show more There are lots of important things to do in marketing. With the rise of online marketing an already complex field has become increasingly more complex.As a result, there is a growing number of companies specialising in all sorts of these ever-growing areas: from inbound marketing to conversion analytics; from email marketing to social media campaigns; from website design to app development.At Talking Brand we choose to focus on what's most important for everything that follows: understanding your customers, nailing your point of difference and creating the content and conversations that you will use right throughout the buyer’s journey, in both sales and marketing. Show less