Amanda Fetters Email & Phone Number

Advised multiple clients in the agriculture industry on marketing automation and HubSpot best practices and processes. Created, tested and reviewed emails, workflows, forms and landing pages. Provided reports and analysis on the performance of marketing campaigns and assets.Developed and documented processes, provided quick reference tools and training and oversaw platform performance.- Led customer journey workshops and other UX research efforts regarding sales cycle, materials… Show more Advised multiple clients in the agriculture industry on marketing automation and HubSpot best practices and processes. Created, tested and reviewed emails, workflows, forms and landing pages. Provided reports and analysis on the performance of marketing campaigns and assets.Developed and documented processes, provided quick reference tools and training and oversaw platform performance.- Led customer journey workshops and other UX research efforts regarding sales cycle, materials and processes.- Created and maintained campaign flows to effectively move prospects through the buyer’s journey.- Monitored the effectiveness of SEO efforts and optimized keyword usage. - Maintained data integrity, CAN-SPAM and GDPR compliance. Show less

Served as the company's sole Pardot administrator and oversaw the creation and performance of marketing automation architecture, campaigns, engagement programs, emails and other capabilities. Served as a digital marketing expert to internal stakeholders and provided ongoing analysis of digital efforts. - Managed the send of 15+ emails each month and 100+ ongoing automation rules and engagement programs.- Increased average email CTOR for each target audience by 0.65% - 6.93% from… Show more Served as the company's sole Pardot administrator and oversaw the creation and performance of marketing automation architecture, campaigns, engagement programs, emails and other capabilities. Served as a digital marketing expert to internal stakeholders and provided ongoing analysis of digital efforts. - Managed the send of 15+ emails each month and 100+ ongoing automation rules and engagement programs.- Increased average email CTOR for each target audience by 0.65% - 6.93% from 2017 to 2018.- Maintained clean data and implemented best practices for list hygiene and CAN-SPAM compliance.- Conducted A/B testing on email campaigns, social media advertisements and website elements to maximize results.- Managed Engage and assisted with Salesforce administration. Show less

Des Moines, Iowa Area

• Created engagement programs, emails, blogs, articles and more to meet lead generation goals.• Executed and measured performance of Pardot engagement programs and managed data integration with Salesforce.• Managed content, responses and advertising campaigns for all company social media platforms and Google Adwords.Increased social following by more than 13 percent in 2016 and engagement by more than 25 percent.• Developed editorial calendar and lead monthly editorial meetings… Show more • Created engagement programs, emails, blogs, articles and more to meet lead generation goals.• Executed and measured performance of Pardot engagement programs and managed data integration with Salesforce.• Managed content, responses and advertising campaigns for all company social media platforms and Google Adwords.Increased social following by more than 13 percent in 2016 and engagement by more than 25 percent.• Developed editorial calendar and lead monthly editorial meetings to plan content and share best practices.• Edited and developed web content based on updates, SEO trends and UX best practices. Increased total websitesessions and users by more than 31 percent in 2016. Lead website redesign in 2017.• Researched and analyzed competitor data and industry trends for senior leadership. Show less

Des Moines, Iowa Area

Craft and optimize Facebook, LinkedIn, Twitter and Google Adwords advertisements for employee recruitment. Edit and develop web content for updates and search engine optimization. Manage content, responses and campaigns for all company social media platforms: Facebook, Twitter, LinkedIn and the blog. Collaborate on sales presentations, proposals and RFI's. Contribute articles to company blog, employee newsletter and Red magazine.

Des Moines, Iowa Area

Implemented social media strategies, launched new platforms and increased overall reach and engagement. Designed logos and layout for promotional and informational materials.Researched and updated data for agency reports. Wrote and edited articles, blog entries and press releases regarding financial aid, postsecondary success and career planning. Served as program coordinator for Iowa College Application Campaign and College Decision Day. Acted as agency’s liaison with the… Show more Implemented social media strategies, launched new platforms and increased overall reach and engagement. Designed logos and layout for promotional and informational materials.Researched and updated data for agency reports. Wrote and edited articles, blog entries and press releases regarding financial aid, postsecondary success and career planning. Served as program coordinator for Iowa College Application Campaign and College Decision Day. Acted as agency’s liaison with the printing company and other vendors. Represented the agency at career development conferences, college fairs and other college access events. Show less

Des Moines, Iowa Area

Updated and maintained social media accounts.Researched and wrote technology-related blogs. Assisted in event execution and documentation.

Ames, Ia

Developed publicity materials, social media content, and on-campus displays.Organized and participated in promotional classroom visits.Assisted in ensuring exceptional customer service to recruiters.

Bachelor Of Science (B.S.), Journalism And Mass Communications; Public Relations And Marketing

Activities and Societies: Freshmen Student Council, Alpha Omicron Pi, Ethos Magazine Public Relations Committee

Education record

Activities and Societies: National Student Exchange Program

Education record