Passionate about connecting brands to audiences through pop culture, strategic storytelling, and influencer partnership programs in a meaningful way that achieves marketing objectives and creates a deeper relationship with consumers.Currently, I'm heading OUTFRONT’s social strategy and implementation across all platforms to drive #sOOH (social out of home) moments and show the power of #OOH.OUTFRONT leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.Prior to joining OUTFRONT, I was part of the Peacock Originals social media team at NBCUniversal working on custom organic social media campaigns for scripted and unscripted series including hits like Girls5eva, Killing It, The Amber Ruffin Show, and Hart to Heart.Previously, I was on the partner marketing team at Nickelodeon and later Paramount (previously known as ViacomCBS) where I created custom, co-branded 360 marketing campaigns across AwesomenessTV, Nickelodeon, MTV, Comedy Central, Paramount Network, VH1, CMT, TV Land, and Logo.Past experience has allowed me to work for a variety of brands and social media agencies to drive social media engagement, create copy and strategies for various brands' social media platforms to increase brand awareness, and connect to new and existing fans. I especially loved being able to execute digital influencer/social media programs to celebrate campaign launches through the power of a social media influencer and working with beloved IP. As a pop culture fan myself, I enjoy seeing brands come-to-life through social media, unique experiences, and consumer products.You can find me exploring places and events on Instagram at @amandafgordon. Please say hello if you love branding and all things pop culture!