Amanda Fink Email & Phone Number

• Transformed the legacy marketing function from solely sales enablement focused to proactive, multi-channel demand generation. Responsible for the marketing strategy and execution globally, inclusive of various.
• Developed a global allbound (outbound + inbound) marketing strategy for the core brand as well as the 3 sub-brands, with customizations for multiple verticals, geographies, and products/solutions; focused on brand.
• Partnered with industry leaders and vertical leaders to create and share content, campaigns, and events to collaboratively promote awareness and generate leads.
• Strategically built a tech stack, measurement models, and accompanying business processes to track and optimize performance.Tactical:
• Created a robust paid, earned, owned content/media strategy and joined my team in writing, editing, producing, and distributing the content.
• Developed and executed various virtual and in-person events, as well as, enabled sales through tradeshow execution and follow-up.

Building marketing strategies and tactical execution for start-ups, small and medium business.

BurntLime is an experiential marketing and event strategy, design, planning, production and management agency specializing in creating unique experiences and memorable moments for corporate events, weddings and private celebrations. Burntlimeevents.com

Calgary, Canada Area

• Created a marketing function from scratch within this software start-up that served the early brand awareness and demand generation goals of the core company as well as its endorsed companies in Canada and the US..
• Created an allbound marketing strategy for each of the multiple brands with different goals, audiences, geographies and market maturity, focused on early brand awareness, category creation and demand generation.
• Developed a brand model and structure for the multiple disparate brands, bringing clarity and structure for both internal organization and external brand understanding and resonance.
• Built a robust content marketing plan that included the creation of thought leadership personas and personal brands for several team members, turning the team in to our own media channel, creating categories for new.
• Directed the renaming of the core business as well as the re-branding of multiple brands to be more aligned with business goals and aspirations, and to establish a more mature position in market.
• Assisted with product development and design for a spin-off product of the core technology.Leadership

Calgary, Canada Area

• Responsible for the marketing strategy and execution nationally for Graycon IT, while also integrating in to and working with parent company Ricoh Canada as the IT Services arm. Led the marketing and inside sales teams.
• Developed an integrated marketing strategy consisting of inbound, content, outbound, event and digital strategies to serve the demand generation and brand awareness goals nationally.
• Collaborated with Ricoh teams globally to determine how to position IT Services within the Ricoh portfolio.
• Created multiple lead channels with unique nurture programs for each; partner, referral, existing Ricoh customer, inside sales generated and marketing.
• Collaborated with sales to map out accounts and design campaigns to grow existing client wallet share while promoting loyalty and pro-active customer service. Tactical
• Managed the department budget, successfully negotiating an increase year over year.

• Digitally transformed the legacy team and strategy by introducing digital strategies and channels, inbound work-flows and automation, and persona focused campaigns. Converted the department from a reactive sales.
• Collaborated with stakeholders across Canada to create local marketing strategies that aligned to the national program.
• Created a content and website strategy to optimize the user experience, improve site traffic, lengthen average time on site and increase points of conversion at all stages of the buyers journey.
• Designed and delivered training and education to the sales teams on the new buyers journey focusing on the changing buyer, digital landscape and behaviour and the importance and opportunity of the client centric.
• Executed a re-brand and re-positioning for expansion across Canada, maintaining core brand values and identity while aligning to our parent companies master brand.
• Launched the new brand nationally both internally and externally through a series of campaigns and PR activities.

Calgary, Canada Area

• Coordinated with key stakeholders on all marketing initiatives for Western Canada.
• Designed various marketing and promotional materials such as; brochures, one pagers, guides, advertisements, flyers, posters etc both for print and digital.
• Managed and produced content for all social media platforms including; blog, LinkedIn, Twitter, Facebook and YouTube.
• Key organizer of annual national conferences: 3 cities, 1000+ attendees, 20+ vendor partners, 50+ sessions.

• Maintained comprehensive corporate website as well as created layouts and content for independent event sites.
• Processed invoices and maintained department budget.
• Managed marketing inventory and distribution by working with vendors and suppliers to order various marketing and promotional items.

Bachelor Of Communications With Distinction

Diploma In Photojournalism

Event Management Certificate