Senior Director, Communications & Marketing
Alameda, California, Us
• Created and managed corporate communications, public relations and marketing strategies to advance business objectives, including advertising, sales materials, annual reports, corporate rebranding and social media.• Developed and implemented strategic fundraising plans that have garnered more than $4 million in grants. • Launched new corporate website and developed new web portal; managed content development, design and implementation.• Conducted market research and focus groups; facilitated community partnerships through in-kind support and corporate sponsorships.• Developed and managed public and media relations plan, including communications calendar, media kit, media protocol and training, interviews, and standby statements. • Conceptualized and produced materials in multiple languages such as member education videos, quarterly newsletters, brochures and flyers.• Wrote creative briefs, researched and analyzed market data, conducted focus groups, prepared presentations and talking points, and developed Requests for Proposals.