Amanda Frey Email & Phone Number

Columbus, Oh, Us

Marysville, Ohio, United States

Maintains and edits content and metadata in the Digital Asset Management (DAM) system, ensuring organization and accessibility.Manages projects for eCommerce and Marketing OperationsSupports copywriting efforts, crafting content aligned with brand standards.

University Park, Md

Specializes in managing creative and operational projects, providing strategic operational and creative guidance, and enhancing overall productivity and efficiency.ACHIEVEMENTS:Refreshed brand standards to ensure consistency and modernize the company's image.Redesigned and reconfigured project bid documents as dynamic templates, achieving a 100% success rate for submissions.Developed a comprehensive database for vendors and housing authorities, streamlining information management and improving access to key resources.Created dashboards for managing residential move projects, enhancing tracking and operational efficiency.Designed marketing materials to enhance company visibility and support branding efforts.

Columbus, Ohio, United States

Specialized in strategic administration of department operations and streamlining processes for the Communications & Engagement (C&E) and Residential Services departments to enhance overall productivity and efficiency.ACHIEVEMENTS:Overhauled project management system for the C&E department, instituting a cloud-based solution and process optimization culminating in improved project tracking, staff training, and more efficient creative workflow within the agency.Developed & managed department intranet, centralizing resources to boost transparency, maximize departmental efficiency, fostering a cohesive, productive work environment.Collaborated with government and community partners on development of a universal contractor application, which modernized and systematized the administration of the contractor intake process for home repair programs in Franklin County, including creation of a comprehensive workflow and marketing toolkit.Managed an ongoing direct mail campaign for the Home Weatherization program, reaching 500 Franklin County residents each week, leading to an increase in program applications of 10%.Championed special projects, encompassing the management of promotional materials, staff training, and the refinement of departmental processes, alongside the implementation of innovative project management tools to elevate creative project delivery.Designed comprehensive training and educational materials, and delivered regular agency-wide training sessions on organizational processes, brand and messaging standards, and website editing.Served as an active member of the AI Working Group for the agency, collaborating with other group members to develop recommendations and proposals for AI governance within the agency and enrichment programs for staff and members.

Columbus, Ohio

Spearheaded comprehensive correspondence operations for the Office of the President, interfacing with a wide array of stakeholders and leading cross-functional teams to effectively resolve complex issues and support high-level administrative functions.Managed a sophisticated document management system, overseeing over 100,000 records of incoming paper and electronic correspondence, and established a robust archival system to streamline the management and retrieval of presidential communications.Developed and maintained processes for handling public records requests, ensuring compliance and transparency in university operations.Produced in-depth briefing documents and reports containing actionable insights and strategic recommendations, which were crucial in guiding informed decision-making at the highest levels of university administration.Analyzed trends and emerging issues from diverse data sources, crafting insightful reports that facilitated ongoing issue monitoring and supported senior-level decision-making.

Marysville, Oh

Managed the end-to-end process of advertising material review, ensuring conformity with company standards, federal FIFRA regulations, and FTC advertising guidelines, and collaborated with legal and regulatory entities for necessary approvals.ACHIEVEMENTS:Led the re-development of the company's advertising review and compliance system and development of an approved-claims database, introducing a more streamlined and flexible process that enhanced operational efficiency while ensuring regulatory compliance.Created and implemented the Advertising Review & Compliance training program, establishing a standardized curriculum and leading essential training sessions for all marketing associates to ensure consistent adherence to best practices and company policies.Served as the project lead for e-commerce collaborations, including the successful migration of approved advertising content to Walmart.com and the development of ScottsMiracle-Gro's Amazon Plus content, ensuring online retail compliance and brand consistency.Directed the procurement and management of product and lifestyle imagery for various online retailer platforms, maintaining the integrity and consistency of the brand across digital channels.Provided strategic guidance and support on special projects, offering expert copy editing and copywriting services to enhance the company's creative output and market presence.

Marysville, Oh

Orchestrated the management of ScottsWorkBench, ensuring the intranet provided updated, compliant product information and advertising resources, and streamlined program registration for retailers and associates.Enhanced website functionality and user experience through cross-functional collaboration, driving regular updates and maintaining legal compliance through annual website reviews.Developed strong relationships with web developers and agencies to facilitate continuous site improvement and resolve complex technical and user issues.Administered comprehensive user management, from handling inquiries to managing access and conducting detailed training for various user groups.Led a spectrum of creative projects, from rebate programs to advertising campaigns, adept at redirecting projects to meet strategic goals within budget and timeline constraints.Provided art direction and obtained necessary legal approvals for projects, ensuring project deliverables aligned with brand standards and business objectives.Served as a backup traffic manager, efficiently prioritizing and allocating resources for new projects, maintaining workflow within the creative services department.Played a pivotal role in the photo procurement process and managed the presentation of product information and imagery across major online retail platforms, including Walmart and Amazon.

Marysville, Oh

Oversaw content management for ScottsWorkBench, focusing on the meticulous editing, preparation, and updating of images and written content to ensure accuracy and relevance.Acted as the first point of contact for user inquiries, providing timely and effective responses and implementing feedback to optimize site usability and user satisfaction.Collaborated with the design team as a production designer, skillfully balancing creative input with practical design execution to produce compelling magazine advertisements and advertising collateral.Enhanced project workflows and met critical deadlines by assisting in the coordination and management of diverse creative projects, demonstrating strong organizational and project oversight abilities.

Marysville, Oh

Populated Canto Cumulus asset management system with visual assets -- product and lifestyle imagery, videos, print and video advertisements -- and their respective metadata.Provided digital assets to vendors and graphic designers as requested, ensuring that all pertinent information required for the request was provided by the requester, and confirming that assets met the prescribed parameters.

Columbus, Ohio Area

Delivered exceptional customer service in a boutique setting, employing a welcoming approach to understand customer needs and provide tailored recommendations, enhancing their shopping experience.Facilitated a smooth checkout process, ensuring a positive final touchpoint for each transaction.Managed daily financial responsibilities with precision, including financial reporting and cash handling, contributing to the boutique's operational efficiency.Acted as Boutique Visual Specialist, charged with the execution and management of floor-set changes and upholding the visual merchandising standards as directed by the home office.Provided comprehensive training to new employees on store operations and customer service excellence, fostering a culture of knowledge and professionalism within the team.