Lead Generation, Marketing and SEO for Master-Planned Communities

Responsible for bringing new patients into practice through community networking; Create and present proposals for lectures, workshops, and screenings for Dr. Shipe at various organizations, businesses, and groups; Plan and promote all community events; Internet marketing through utilization of social media platforms and email campaigns

Built niche retail store—selling yarn, knitting accessories/notions, and holding various classes—from the ground-up; Promote business and minimize advertising expenses through email marketing campaigns facilitated by Constant Contact, social media marketing, in-store promotions, special events, and philanthropy; Created company website; perform frequent updates and regular maintenance; Responsible for all vendor relations, inventory purchasing, and management of inventory; Attend trade shows to gain knowledge of industry trends, scout potential vendors, and network with small business owners