• Fully support all marketing initiatives for Corporate, TPR, & B2B teams within Central Texas territory; Waco, Austin, San Antonio, Corpus Christi, Laredo, Rio Grande Valley• Quarterly analysis of all territories to analyze port in/out, competitive spending, & demographic data for each DMA within my market. This info is presented to Area VP & Market Directors• Plan marketing strategy quarterly to properly assist Retail, TPR, & B2B teams within budget• Research, book & support outreach events for teams across all 3 areas of the business to increase awareness and drive sales and traffic• Quarterly post-morts to measure ROI & success of all marketing initiatives, including outbound events, digital/radio/OOH campaigns, B2B print campaigns, etc. o Also, review which DMAs responds better to different advertising tactics and messages for future campaign insighto Analysis of market trends – work with the field to gain further insight• Manage Social Brand Ambassador program for the Region by creating weekly content• Identify key DMAs & demographics within the Market to build larger seasonal campaigns that align with National initiatives• Consistent feedback Sr. Manager, providing insights on improvements or effectiveness of current marketing tactics/strategies. • Present & update all marketing initiatives to the field and leadership teams in weekly touch base• Cross-function with other corporate partners (training, operations, recruiting, etc.) to fully-align the needs of the business• Compile weekly competitive snapshot of social channels for HQ teams• Plan marketing strategy quarterly to properly assist Retail, TPR, & B2B teams within budget

• Market research and analysis for multiple cities across the U.S. & Canada• Manage media planning & buying for all client advertising campaigns• Establish relationships and maintain communication with media reps in various markets• Manage media buy, creative, & traffic schedules/deadlines across department teams• Collaborate and coordinate with creative director to ensure ads are strategic & timely• Trafficking of all media creative • Social media (Facebook, Twitter, Instagram, Google+) analysis, planning, & management• Business analytics to measure client’s social media activity for increasing visibility and engagement• Develop & execute effective promotions to generate new business and exposure for Canadian jeweler• Lead client scrum and touch point meetings for project updates and success • Client discoveries to gain knowledge of new business, client demographics, & requirements• Create templates & marketing collateral for multiple company departments including; script templates, recording templates, media buy agreements, TV/radio schedules, generic rate inquiry requests for sales reps, etc.

• Vetted and triaged commercial and residential client requirements for over 50 new and remodel projects• Progressive invoicing for 50+ premier home remodels ranging from $50k - $650k• Managed billing, invoicing and payroll for the corporation weekly• Created and maintained detailed budget spreadsheets for 50+ projects• Prepared, updated & reconciled ongoing client budgets as projects/remodels evolved• Managed payment for 40+ contractors for various projects• Managed and oversaw the closing duties for over 50 completed projects• Prepared contractor home inspection and cost estimate documentation for 5+ insurance company litigations

• Managed media buys and yearly media budget invoicing for clients• Responsible for writing radio ad content as well as maintain blog posts to wizardofadsgroup.com during peak advertising season• Event Planning - organized and planned a marketing seminar in St. Louis, including finding/contacting advertising outlets for the event

• Performed general office management tasks for this busy test education business• Responsible for arranging new sales meetings and creating, processing and managing all business invoices • Utilized Microsoft Excel and Access to run mock exams and analyze score reports• Managed Accounting responsibilities and weekly payroll• Web site management including posts and updates as needed• Created & maintained daily routes and schedules• Managed a part-time employee