• Collaborated with cross-groups to develop the New Product Request program. Managed IT departments’ development of program. Trained users and managed ongoing process, ensured scope of project was within budgeted guidelines. • Managed the administration of weekly communications and management of projects across 4 product channels with cross teams. • Managed requisition/invoicing process for department. Initiated improvements to system with cross groups including Accounting, Purchasing, and Accounts Payable. • Managed web media for both Retail and FoodService channels. • Managed 8+ tradeshows for Retail and FoodService Departments and multiple special events.• Development of online ordering system for marketing collateral. Includes identification of company needs, budget management, and adherence to graphic standards and branding guidelines. • Served as a liaison for both Pilgrim’s and JBS for photo shoots, marketing collateral requests and special events.

• Developed strategic plan for brands, segments and product categories. • Managed forecasting, budgeting, pricing, promotions, advertising, and inventory control.• Managed product line, including SKU reduction, new product introduction and packaging improvements. • Collaborated with R&D on product performance requirements and applications. • Identified new products, technology, customer and product trends. • Developed selling presentations utilizing AC Neilson, IRI, Freshlook data. • Prioritized and managed all stages of the product development process.

- Coordinate and implement marketing communication projects, with responsibilities including event management, public relations, creation of marketing collateral, advertising and creating brand awareness. - Organize the creation and production of collateral and presentations such as brochures, datasheets, slides, graphical images and reports.- Manage the Integware website, including look and feel, content, web strategy and metrics. - Compile and report metrics on web usage.- Make recommendations on industry events and press opportunities, based on research of internal and external sources and development of a marketing communications strategy for relevant PLM events, periodicals and websites. Maintain relationships with industry analysts, press, and event sponsors. - Responsible for dispersing outbound marketing information to both sales and management.

- Oversee all marketing and advertising campaigns- Promote company appearances at tradeshows and speaking engagements- Create future marketing plans and oversee budget allowances- Supervise company's public appearance through website, advertisements, and all other communications.

- Coordinated the development and implementation of undergraduate academic assessment tool.- Planned, wrote, coordinated, and implemented department promotional materials.- Initiated and coordinated department website changes.

- Developed national print campaigns within a given budget.- Invoiced services for national clients.- Served as a liaison between print and broadcast media representatives and media department.