Amanda Gerard Email and Phone Number

• Spearheading pod-level profitable growth through diligent accountability for long-term account health and performance against key operational metrics• Cultivating client success and satisfaction by orchestrating the creation, maintenance, and execution of comprehensive account plans, ensuring alignment with client objectives• Building strong client relationships through a deep understanding of their businesses and challenges, fostering trust and collaboration to drive mutual success• Directing the development of cross-channel media plans, leveraging innovative thinking to inspire leading solutions and deliver award-winning work• Taking ownership of internal management and talent development initiatives, nurturing team growth and fostering a collaborative and high-performance culture• Keeping abreast of consumer behavior and industry trends to inform strategic decision-making and drive continuous improvement• Providing guidance and assistance to teams in idea development and packaging, fostering creativity and ensuring alignment with client needs• Coaching teams on strategies to enhance retention and drive growth across assigned accounts, leveraging insights and best practices• Collaborating with internal stakeholders to deliver impactful client work, contributing positively to cross-functional initiatives and projects• Developing vertical-specific Go-To-Market strategies to effectively target and engage key audiences, driving business growth and market penetration

• Managed a diverse portfolio of B2B, B2C, and E-commerce clients, driving comprehensive marketing strategies across various channels, including Search, Social, Shopping, Display, App, and more, to maximize client ROI and achieve business objectives• Led and nurtured a team of direct and indirect reports, fostering professional development and a collaborative work environment to drive team success• Spearheaded growth service offerings, including creative, SEO, CRO, analytics, programmatic, and CTV, through effective project management and strategic execution• Cultivated and maintained positive client relationships, serving as a trusted advisor and ensuring client satisfaction and retention• Led account diligence audits, sales pitches, and opportunity analyses demonstrating expertise and delivering compelling solutions to drive business growth• Contributed to agency thought leadership through ad hoc projects, internal process development, and external engagements

• Spearheaded Lenovo's global B2B lead and demand generation website strategy, overseeing web marketing strategy, reporting, and publishing• Orchestrated the development of impactful digital experiences across 100+ global markets and in 28+ languages, ensuring alignment with brand standards and business objectives• Drove the ideation, planning, and execution of the digital roadmap, leveraging insights to enhance user engagement and drive conversion• Directed a multidisciplinary team of marketers and managed an extensive vendor network supporting SEO, web development, paid media, and inbound marketing efforts• Engineered a robust marketing technology stack to facilitate business operations worldwide, integrating cutting-edge solutions for enhanced performance and scalability• Pioneered web personalization and attribution strategies to deliver contextual onsite experiences, optimizing user journeys and driving conversion• Implemented rigorous A/B testing methodologies to optimize CTAs, imagery, copy, and content, consistently improving engagement and conversion rates• Fostered close collaboration with global teams and executive leadership to garner support for key projects, ensuring alignment with organizational goals and priorities• Developed and maintained advanced dashboards to distill complex data trends into actionable insights, empowering stakeholders to make informed decisions• Proactively solicited and analyzed real-time user feedback to identify opportunities for enhancing customer experience and engagement, driving continuous improvement initiatives• Synthesized strategic insights from ongoing measurement and reporting of customer interactions, providing valuable input to shape future business strategies and initiatives

• Led a team of analysts to develop and execute strategic plans for client accounts, setting clear growth objectives and closely monitoring progress• Drove budgeting, forecasting, and strategic decision-making aligned with client business goals, ROI, and P&L considerations• Collaborated with cross-functional teams to ensure cohesive digital marketing strategies in alignment with overall business objectives, fostering synergy through cross-channel meetings• Cultivated and managed partner relationships to achieve key business objectives, from development to negotiation and ongoing management• Played a pivotal role in new business acquisition by conducting thorough audits of prospective accounts for growth opportunities and representing the company at industry trade shows