Amanda Whiting Gerstle Email and Phone Number
Amanda Whiting Gerstle work email
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Amanda Whiting Gerstle personal email
With nearly 20 years of experience in data-driven music technology brand and product marketing, I know what moves creatives. I draw on my extensive experience in product marketing, digital marketing, public relations, brand communications, and event promotion to develop and execute effective growth strategies and multi-channel go-to-market campaigns.Throughout my career, I've honed a compassionate, collaborative, and professional working style, and have excelled both in directing teams and as an individual contributor. My passion for music production, art, design, and emerging technology brings a unique perspective to my work that enables me to create authentic connection with customers and industry partners alike.I would love to use my extensive marketing experience to help you grow your brand — let's talk!
Synthesize Marketing
View- Website:
- synthesize.marketing
- Employees:
- 1
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Chief Marketing StrategistSynthesize MarketingSanta Cruz, Ca, Us
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Product Marketing ManagerSplice Sep 2023 - PresentSanta Cruz, California, United States• Developed and executed two high-impact go-to-market campaigns for the new Splice mobile app (25% increase in user base) and Create, Splice's inspiration engine (2x website traffic increase).• Crafted product messaging and positioning to resonate with active and episodic music producers.• Collaborated with key stakeholders, including Product, Creative, Acquisition, Content, Lifecycle, and Public Relations.• Led the marketing team in the creation and timely delivery of product launch collateral, including blog, paid and organic social, web, app-store, in-app, and email content.• Managed and optimized marketing campaigns across various channels, including social media, email, and paid advertising, to drive Splice subscriptions and new registrations.• Utilized data and analytics to measure campaign performance, adjust strategies, and report on ROI and key performance indicators (KPIs). -
Sr. Corporate Communications SpecialistUniversal Audio Apr 2019 - Sep 2023Scotts Valley, California• Developed a comprehensive internal communications strategy, collaborating with executive leadership to foster a cohesive company culture.• Managed UA events, including company all-hands, tech talks, philanthropic initiatives, and social gatherings.• Collaborated with PR and social media teams on brand awareness initiatives, providing support and driving cohesive messaging.• Key liaison for the UA Giving program, fostering impactful partnerships with organizations including Save the Music, NAACP Legal Defense Fund, and Second Harvest Food Bank. -
Growth Marketing & Brand Communications ManagerUniversal Audio Jan 2015 - Apr 2019Scotts Valley, Ca• Formulated and executed global channel marketing and co-op programs that contributed to multiple years of 20% YoY growth, collaborating with key retailers such as Sweetwater, Guitar Center, Amazon, Reverb, and Thomann.• Managed UA Brand Communications Team, utilizing data-driven decision making to increase brand visibility, secure extensive media coverage, and cultivate positive brand sentiment from musicians worldwide.• Directed Performance Marketing Team, executing innovative digital advertising campaigns across multiple platforms, including social media, search engine marketing (SEM), and strategic brand partnerships.
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Media Relations & Content Marketing Manager, Santa Cruz, Ca Universal AudioUniversal Audio Apr 2011 - Jan 2015Scotts Valley, California, United States• Created advertising initiatives across multiple channels to drive brand awareness, generate leads, and increase customer acquisition.• Developed comprehensive public relations strategies to enhance brand visibility and reputation.• Created engaging web content, ensuring alignment with brand voice, messaging, and SEO best practices.• Managed social media presence, developing and implementing strategies to effectively engage with musicians.
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Marketing Communications ManagerRoland Corporation Mar 2008 - Apr 2011Los Angeles, California, United States• Secured media coverage and brand visibility through press releases, product reviews, and broadcast appearances. • Created and managed Roland's first social media platforms — Facebook and Twitter.• Executed print and web advertising campaigns, strengthening market presence across six product divisions.• Spearheaded innovative promotional ideas to elevate the Roland brand. -
Public Relations, Advertising CoordinatorM-Audio / Avid Aug 2005 - Jul 2007Irwindale, California• Primary press contact, building strong relationships with the press, resulting in extensive coverage and increased brand visibility. • Primary advertising contact, skillfully negotiating rates and contracts for cost-effective campaigns. • Demonstrated exceptional coordination skills in delivering press releases and managing product reviews, including logistics, returns, and purchases.
Amanda Whiting Gerstle Skills
Frequently Asked Questions about Amanda Whiting Gerstle
What company does Amanda Whiting Gerstle work for?
Amanda Whiting Gerstle works for Synthesize Marketing
What is Amanda Whiting Gerstle's role at the current company?
Amanda Whiting Gerstle's current role is Chief Marketing Strategist.
What is Amanda Whiting Gerstle's email address?
Amanda Whiting Gerstle's email address is ag****@****dio.com
What schools did Amanda Whiting Gerstle attend?
Amanda Whiting Gerstle attended Ucla.
What skills is Amanda Whiting Gerstle known for?
Amanda Whiting Gerstle has skills like Product Marketing, Social Media, Studio Recording, Sound, Sound Design, Online Marketing, Composition, Trade Shows, Press Releases, Media Relations, Blogging, Digital Media.
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