Amanda Whiting Gerstle Email & Phone Number

Santa Cruz, CA, US

Santa Cruz, California, United States

• Developed and executed two high-impact go-to-market campaigns for the new Splice mobile app (25% increase in user base) and Create, Splice's inspiration engine (2x website traffic increase).
• Crafted product messaging and positioning to resonate with active and episodic music producers.
• Collaborated with key stakeholders, including Product, Creative, Acquisition, Content, Lifecycle, and Public Relations.
• Led the marketing team in the creation and timely delivery of product launch collateral, including blog, paid and organic social, web, app-store, in-app, and email content.
• Managed and optimized marketing campaigns across various channels, including social media, email, and paid advertising, to drive Splice subscriptions and new registrations.
• Utilized data and analytics to measure campaign performance, adjust strategies, and report on ROI and key performance indicators (KPIs).

Scotts Valley, California

• Developed a comprehensive internal communications strategy, collaborating with executive leadership to foster a cohesive company culture.
• Managed UA events, including company all-hands, tech talks, philanthropic initiatives, and social gatherings.
• Collaborated with PR and social media teams on brand awareness initiatives, providing support and driving cohesive messaging.
• Key liaison for the UA Giving program, fostering impactful partnerships with organizations including Save the Music, NAACP Legal Defense Fund, and Second Harvest Food Bank.

Scotts Valley, CA

• Formulated and executed global channel marketing and co-op programs that contributed to multiple years of 20% YoY growth, collaborating with key retailers such as Sweetwater, Guitar Center, Amazon, Reverb, and Thomann.
• Managed UA Brand Communications Team, utilizing data-driven decision making to increase brand visibility, secure extensive media coverage, and cultivate positive brand sentiment from musicians worldwide.
• Directed Performance Marketing Team, executing innovative digital advertising campaigns across multiple platforms, including social media, search engine marketing (SEM), and strategic brand partnerships.

Scotts Valley, California, United States

• Created advertising initiatives across multiple channels to drive brand awareness, generate leads, and increase customer acquisition.
• Developed comprehensive public relations strategies to enhance brand visibility and reputation.
• Created engaging web content, ensuring alignment with brand voice, messaging, and SEO best practices.
• Managed social media presence, developing and implementing strategies to effectively engage with musicians.

Los Angeles, California, United States

• Secured media coverage and brand visibility through press releases, product reviews, and broadcast appearances.
• Created and managed Roland's first social media platforms — Facebook and Twitter.
• Executed print and web advertising campaigns, strengthening market presence across six product divisions.
• Spearheaded innovative promotional ideas to elevate the Roland brand.

Irwindale, California

• Primary press contact, building strong relationships with the press, resulting in extensive coverage and increased brand visibility.
• Primary advertising contact, skillfully negotiating rates and contracts for cost-effective campaigns.
• Demonstrated exceptional coordination skills in delivering press releases and managing product reviews, including logistics, returns, and purchases.