Amanda Gilmore Email and Phone Number

- Partnered with executives, HR, compliance, charitable giving, and marketing teams to drive cross-departmental collaboration, enhance transparency, and strengthen connections between leadership and employees.- Initiated and managed communication strategies for critical firm projects, creating a template to streamline future plans.- Developed and maintained an internal communications calendar, ensuring timely and organized updates.- Collaborated with the Diversity, Inclusion, and Belonging Manager to design communication strategies for new programs promoting a diverse workplace.- Revamped the All Team Meeting process, optimizing roles and creating more opportunities for interactive engagement.- Launched a new employee newsletter, improving engagement and communication clarity through consistent sections and messaging.- Introduced a monthly CEO newsletter, offering executive insights and strengthening employee-leadership connection.- Managed and restructured the intranet platform to enhance functionality and make it a more intuitive, valuable resource for employees.- Worked with the design team to create internal templates, enhancing the visual appeal and consistency of communications.- Managed and mentored a team specialist, providing guidance to support her professional development.- Contributed to employee engagement and onboarding initiatives by serving on multiple task forces to improve the overall experience.

- Guided high-producing agent marketing strategy and managed the production of all deliverables (listing collateral, digital & print advertising, mailers, social media, etc.). Additionally, implemented three areas of focus for the agent to differentiate themselves in the market - utilization of storytelling, message prioritization, and overall brand consistency. - Mentored marketing team members on project management best practices and how to build and maintain strong relationships with agents. - Served as a single point of accountability for various regional roles, including our customer communication platform (Zendesk), the luxury division, and marketing staff onboarding. Within each role, I identified and implemented solutions to improve our processes and provided both formal and informal training to team members.*Note: I started working in this role before officially receiving the title in September 2021. The duties listed above are reflective of my work from October 2020-August 2021.*

- Delivered world-class customer service to agents throughout the entire East Bay region, while providing dedicated marketing support to 60+ agents. - Built strategic marketing plans for agent branding and listings.- Managed agent needs through ideation, design, review, and implementation. Balanced ~20 projects/week, serving as the liaison between the agent and design team. Regularly followed up with both parties to ensure deliverables were designed and approved on time. - Compiled content for projects with high visibility, ranging from 28-page brand booklets to postcard campaigns.- Maintained relationships with outside vendors/publications to deliver agent ads on tight deadlines and communicate future ad opportunities with agents.- Advocated for agent use of the Compass marketing tools. Achieved this by hosting workshops, having one-on-one training sessions, creating templates, and following up for feedback.Workplace Recognition: I was recognized in our Northern California Marketing Team meetings on multiple occasions, specifically highlighting my work in: 1) Providing a business overview for a high-producing agent, which helped lead to a more strategic marketing strategy, 2) Maintaining consistently high CSAT scores, and 3) Being a team member leadership could rely on to mentor and lead our junior staff.

- Led strategy for internal and external communications, working with a variety of stakeholders across the company. Areas of focus included highlighting the firm’s expertise, innovations, culture, career development, and external speaking engagements. - Regularly worked with and mentored staff on internal and external reputation building.- Collaborated with the IT Team to determine short- and long-term internal communications needs. Partnered with the HR Team to develop differentiating recruiting campaigns and internal resources for staff.

- Created internal messaging strategies and managed content on company-wide intranet/knowledge management platform. Regularly worked with corporate managers, discipline group leaders, office operations managers, shareholders, leaders of the firm’s innovations, and engineers/planners on the most effective ways to communicate with our staff across 14 offices.- Led company social media strategy.- Coordinated company presence and external messaging strategies at industry conferences, client mixers, booths, and community outreach events.- Developed and managed digital marketing campaigns that aligned with client objectives, driving brand awareness and audience engagement.Workplace Recognition:I was recognized by our Corporate Leadership Team for my work in leading the migration of our company-wide intranet to a new platform. This included:- researching and vetting new vendors- working with leaders of each office/technical initiative/discipline group to determine what content was most relevant and meaningful to migrate to the new platform- migrating the content to the new platform and ensuring all files and links were set up properly- gathering beta testers from throughout the company to try out the platform before we officially launched- hosting multiple companywide trainings, as well as attending meetings with different smaller groups in the company to ensure they understood how to find their content and how to create new content- collecting feedback and making changes to make the platform more functional for staff

- Developed and executed the Club’s Communications Plan by determining the most effective ways to reach the different levels of Membership. Worked alongside the Management Team, Board of Directors, and Club Members on a variety of marketing campaigns to encourage Member interest and participation in Club events.- Editorial Director for Club’s monthly 32-page printed newsletter.- Content lead for the Club’s Weekly Update email newsletter, which included a video spotlighting the top events of the week. - Partnered with HR to establish effective employee communications for staff in varying roles (e.g. administration, golf/tennis/swim/fitness, food & beverage, maintenance, etc).

- Drafted press releases for clients.- Organized materials for clients’ communication, including web and social media content.

-Actively worked in the newsroom and contribute to the assignment desk.-Eagerly assisted the production assistants in printing, organizing and running scripts for the news.-Rapidly found and ingest tapes with important video footage for the news, upon request.-Answered phones and made calls to put together various news stories.

- Executed outstanding customer service in a fast-paced and demanding work environment- Performed roles as barista and cashier, and provided service delivery to various venues on campus

-Hostess-Showed guest to their table using the OpenTable application -Assisted bussers and servers when needed-Answered phones, took reservations-High paced environment