Amanda Winkelmann (Mclernon) Email & Phone Number

Denver, Co, Us

Keep Social Media Social is a company and community headquartered in Denver with a big mission: to create the future of social.We empower people to connect, create and navigate both our digital and physical worlds in healthy, cheerful ways, by providing the guidance and tools needed to grow and thrive online and off.We offer agency services to small businesses, classes and certifications to marketing professionals and a quarterly magazine to educate people on the important issues of our digital world. Want to know more about our vision and our work? Message us, we'd love to hear from you!

Denver, Co, Us

Denver, Co, Us

Here’s what we believe at McLernon & Co.:We believe in #keepingsocialmediasocial.We believe a more realistic approach to social media pays off. Treat people like people. Social media got big because people wanted to get social.We believe that developing a real voice for your brand helps you meet your business and revenue goals.We believe that to using social media to promote your business doesn’t mean selling all the time. It means creating relevant content that will connect people to your brand and result in sales.We believe that social media helps brands create connections and relationships with followers.We believe in quality over quantity.We believe too many brands take a photo and throw it up online without creating context or relationships.We believe the total number followers shouldn’t at the top of the list for your social media goals.We believe in working with people who we like and respect.Finally, we don’t do fake. When you work with us, you get 100% Amanda and Team. Enthusiastic, determined, all-heart us. We don’t just become your social media people—we become a member of your management team. We’ll hang out. We’ll talk about your organization. Or we’ll FaceTime over a martini. Distance doesn’t matter, connection does. We’ll celebrate when your social media strategy drives the results of your dreams. Warning: I’ve been known to do a happy dance at these moments.Find us on Instagram at @McLernonAndCo (agency) or @AmandaMcLernon (personal) or visit mclernonandco.com to contact us.

- Implemented a CRM and marketing automation tool - Created a fully custom Salesforce Integration for a client that accepted over 6,000 new entries annually - Brought in over $150,000 in new business in under a year - and much more!

-Created digital marketing campaigns that not only accomplished my client’s online business goals but also increased the performance of their traditional marketing.-Acquired zero share accounts on a multi product level for contract lengths of three months up to two years depending on the client.-Managed acquired accounts in order to retain and deepen the client relationship.-Acted as the liaison between the client and G/O's fulfillment team. -Queried certain Salesforce.com lists to show the business how to save lost revenue because of teammates who left the company. On my team alone I saved $18,500 in revenue.-Led team training for Salesforce.com to teach how to effectively use the CRM to keep track of the highest revenue generating clients and the prospects to spend the most time on.

-Consulted small to medium sized businesses on how to utilize digital marketing to drive revenue and lower their acquisition costs. -Trained and coached other members of my team to better understand our products and how to utilize tools to make them more efficient. - Lead monthly trainings with 30+ people focused on industry and product knowledge. -Consistently exceeded both daily and monthly metrics.-Ranked in the top 10% of the team every month. -Engaged with clients and account managers on a weekly basis to discuss client marketing goals as well as assist with account management. -Cultivated stronger client relationships by touching base on the success of their accounts and assisting them with issues outside of digital marketing and their account. -Encouraged higher level of employee morale through personal interactions and team goal achievement. -Utilized SalesForce daily to effectively organize my day.- Awarded the "managers award" for last quarter for my consistent personal performance and team trainings.

-Communicated with local businesses to sell advertising space in the student managed campus newspaper. -Exceeded sales goals by 30% in the Spring 2012 semester and by 79% in the Fall 2012 semester making me the top performing sales person at the newspaper. -Maintained existing advertising accounts by holding weekly client meetings and check-ins. -Communicated effectively with clients, graphic designers, and business managers and consistently met weekly deadlines.

San Antonio, Texas, Us

-Responsible for updating USAA’s internal segmentation book. The book will be utilized across the enterprise to gain an understanding on how the company can become more member centric.-Investigated the capabilities of an enterprise tool to determine whether or not the Market Segmentation team could benefit from the metrics.-Assisted with the facilitation of the Advice Blue Print Workshop. The purpose of the workshop was to promote creative thinking among product managers in order to aid them in the consideration of member’s needs for various products.-Fostered an educational environment for fellow interns by coordinating information sessions with various departments in order to help them, as well as myself, gain deeper insight into how USAA functions.

San Antonio, Texas, Us

-Researched and analyzed data from member surveys that compared stated member needs, purchase intent, and life events. I documented the similarities and differences from past surveys to deepen Marketing Segmentation’s knowledge of Needs Groups.-Analyzed technical Line of Business data for each of the Top 18 Products and derived insight which was consumed by partner organizations across the Enterprise. -Created a YOY acquisition vs. deepening comparison of the Top 18 Products that the marketing department would use to drive strategic initiatives for 2012. -Lead and attended “Benefits and Features” workshops where I helped project managers compile details about their project. I used the information derived from these meetings to create value propositions that supported the product and proved its growth potential in the company.

-Elected to represent Whitewater Residence halls in state, regional, and national boardrooms. -Created and led delegations of students to represent UW-Whitewater at conferences. -Appointed parliamentarian of UW- Whitewater Residence Hall Association.

Kearney, Nebraska, Us

-Completed rigorous training about sales presentations and merchandising marketing. -Used training techniques to complete one-on-one customer interactions to achieve client satisfaction.

Bachelor Of Business Administration (Bba), Marketing

International Business, International Marketing, Intercultural Management, And Spanish

Education record