Amanda Graves Email & Phone Number

Niles, Il, Us

Niles, Il, Us

New York, Ny, Us

- Collaborate with the Marketing Campaign Managers, Creative, and Analytics Teams on overall strategy and campaign planning by drafting channel plans and identifying KPIs- Create, edit, and publish content to social media platforms while adhering to brand and company standards- Support the email marketing lead by building out 3-4 emails per week using HTML in Salesforce Marketing Cloud- Develop social media strategies for key campaigns and initiatives, including budget recommendations - Leverage social analytics tools to pull results, create reports, and provide insights and recommendations - Oversee internal paid social activations, applying best practices for optimization and efficiencies; in the past year, created and ran over $100,000 in Facebook, Instagram, and Snapchat ads- Traffic creative assets to agency for display, native, and billboard advertising- Perform A/B tests to analyze performance of creative assets and copy- Collaborate with B2B team on content strategy and social ads to generate leasing leads- Partner with B2C team to conceptualize and manage national and local activations and promotions- Manage relationships with vendor and agency partners- Onboard and train employees on social media management and monitoring toolssee less

New York, Ny, Us

New York, Ny, Us

- Created, edited, and published content to over 20 property websites and social media platforms - Built and published custom landing pages in Adobe Experience Manager (AEM) for several marketing campaigns and initiatives - Assisted with the complete redesign of Ala Moana Center's website by creating new pages and uploading content using Adobe Experience Manager (AEM)• Worked closely with Project Manager and UX Team to ensure new pages were created by sprint deadlines• Identified, documented, and tested issues in AEM• Participated in and gave feedback during UAT sessions• By using webpages created for Ala Moana Center's website, helped lead the website redesign updates for the rest of the 118 properties in the portfolio- Monitored and reported on social media activities, trends, and campaign results - Partnered with internal and external teams to create and execute digital campaigns- Helped set and manage budget for paid social spend- Leveraged web and social analytics tools to develop reports and provide insights and recommendations

New York, Ny, Us

- Established and nurtured relationships with key retailer contacts at the corporate and local levels to facilitate digital marketing programs and initiatives, including new store openings and events- Served as the single point of contact to Business Development and retail partners on behalf of the Digital Marketing team- Created, developed, and maintained the overall business development and new store opening marketing support process- Helped determine brand standards and requirements for collecting digital assets from key retail partners to support digital programs- Held weekly meetings with key stakeholders to communicate upcoming events and store openings to ensure all teams were aligned on key programs- Partnered with the Creative Team to modify retailer assets and artwork when necessary to ensure digital creative standards are maintained

Chicago, Il, Us

- Built relationships with members by ensuring they receive the best experience possible by providing support through email and phone- Partnered with Marketing Team to create new Facebook ad campaign to generate new leads and increase traffic to the Trunk Club website• managed $500 daily budget for digital ad campaign• created performance reports based on data gathered from Google Analytics, Tableau, and Facebook Ads Manager- Collaborated with other departments to develop and streamline processes that allowed our team to solve problems more efficiently and effectively- Acted as a liaison between sales teams, members, and Sales Support teams- Developed writing workshops for the Member Experience Team which helped provide a consistent brand voice and improved the overall quality of customer service responses

St Louis, Mo, Us

- Actively monitored and engaged with Panera Bread’s 2.5 million Facebook fans and 250 thousand Twitter followers- Assisted in the development and execution of social marketing strategy- Wrote and proofread content to ensure consistent brand voice for social media content calendar- Identified influencers that could promote the Panera brand and build strong customer relationships- Helped launch Panera Bread's Instagram account- Documented and escalated any customer service-related issues on social media

St Louis, Mo, Us

- Helped Panera Bread customers by phone, email, and social media- Answered questions about MyPanera, Panera's customer loyalty program- Escalated issues to the appropriate internal and external teams- Tracked customer issues and helped spot category trends to help improve overall customer experience

St. Louis, Mo, Us

- Assisted with the implementation of fundraising programs during home games and special events for the St. Louis Blues 14 Fund charitable trust- Helped schedule and organize vendors for the Blues 14 Fund Casino Night, which raised over $20,000- Kept the Community page on the Blues website updated by writing press releases and taking photographs during charity events- Processed all incoming donation requests and organized merchandise for game-day auctions

Bachelor Of Science, Marketing; Advertising & Promotion

Master Of Arts (Ma), Marketing