Strategic Leadership: Spearheaded centralized marketing and demand generation efforts; partnered with private equity stakeholders to align with PE sales acceleration best practices; developed community flywheel growth strategy, leveraging partnerships and VIP relationships to establish high-performing lead gen channels.Operational Excellence: Built and managed a $2M growth budget, optimizing ROI across marketing and outbound channels; partnered with finance to develop annual budget, including pipegen and sales capacity requirements; created standard reporting and dashboards as a model for the organization.Team & Sales Development: Established marketing and RevOps functions; top-graded sales team talent; developed sales onboarding plan and enablement materials to reduce time-to-first-sale to under 30 days and improved forecasting accuracy to within +/-10%.Digital Transformation: Led end-to-end implementation of HubSpot across sales, marketing, and revenue operations, fostering cross-functional adoption and reporting excellence.Brand Development: Directed major website refresh and led web copy development; created brand book and standards and buyer personas; spearheaded product marketing and strategic positioning in a highly competitive market.

Driving growth in the real estate SaaS tech space. Sierra Interactive develops residential real estate software and services for real estate teams and indy brokers in the U.S. and Canada. Offerings include IDX-enabled websites, a backend CRM for lead management and cost-effective PPC lead gen.• Grew ACV 30%+ YOY with new pricing and packaging.• Established revenue operations function along with revenue reporting standards and cadences.• Led digital transformation of organization by implementing HubSpot for sales, marketing and revenue operations; garnered stakeholder buy-in for HubSpot. adoption across the rest of the business units.• Established marketing and channel sales motions• Led major website refresh, adding key content areas including buyer personas, blog, integrations and resources; reduced bounce rate by 50 percentage points.• Established new brand positioning and developed brand book with identity and standards guidelines.

TEAM Software develops market-leading financial, operations and workforce management solutions for contractors with distributed workforces, with a focus on the cleaning and security industries in North America, APAC and EMEA. Industry-specific solutions include enterprise back-office operations technology, workforce management tools and business analytics. Our fully integrated, holistic technology reduces risk and costs and drives efficiency, profitability and growth. At TEAM, I lead the global marketing and communications group focused on B2B SaaS lead generation and nurturing strategies that meet aggressive sales goals. I also manage all corporate communications, PR and brand awareness efforts to engage prospects and customers.Highlights and Accomplishments● Delivered more than 50% of the sales pipeline and new bookings through marketing-sourced leads the last 5 years● Increased demo form conversions 519%, qualified demo form opportunities 227% and closed won new business from demo forms 46% over 3-year period.● Developed new mission, vision, values and award-winning culture code for 30-year-old company● Established semi-annual, award-winning magazine● Tripled attendance at premier user group event over five years● Strategized ABM nurture campaigns that recognized 100-400%+ ROI● Pioneered thought leadership blog and led four website overhauls; increased website sessions more than 600% and new visitors 650% over a four-year period ● Revolutionized trade show function; developed award-winning experience, including new, state-of-the-art booth, staffing practices and show floor protocols, nearly tripling leads from prior years● Lead a team that has won 17 American Marketing Assoc. (Omaha Chapter) awards, including two Pinnacles, over three years● Led company-wide rebrand as well as the integrations of five acquisitions under the TEAM Software brand

Produce technical software documentation, including online help, user guides, specification requirements and release notes.

Advising students in the graduate nursing program and overseeing all processes from application to registration to graduation.

Write and edit news material for digital consumption, including commodity market information, U.S./world news, weather, feature columns, USDA reports, legislation updates, ag equipment and supplies.

Advised the student government Program Board in implementing dozens of one-time and recurring co-curricular programs for the student body. Advised 400 student organizations across campus on university policies and procedures. Advised college chapter of Omicron Delta Kappa. Oversaw Summer Programming and Family Weekend events.

Advised the University Program Council in implementing several co-curricular programs throughout the year. Advised the Summer Program intern and lead sponsorship and Student Involvement programming efforts for Big Red Welcome, a large university event.

Advised the University Program Council in implementing several co-curricular programs throughout the year. Advised the Summer Program intern and lead sponsorship and Student Involvement programming efforts for Big Red Welcome, a large university-wide event. Launched the University's weekend programming efforts with University Night Life.

Reported on and wrote stories for local and county events, including high school and college sports, county and city meetings and special features. Conducted interviews and photographed events, people and other subjects.