Responsible for the strategy, design, art direction, marketing, and management of the company’s clients utilizing print media, web & UX design, online/digital marketing, and SEO.Develop creative platforms and design concepts that advance brand strategies, optimize digital properties, build awareness, and increase revenue throughout the client’s marketing ecosystemLead a high-performance team, inspiring them to grow and build their careers while driving forward company growth; set a cultural tone which fosters innovation, breakthrough ideas, collaboration, and creativity Create multi-phase marketing roadmaps aligning client assets with campaign goals; present current state assessments, future state vision, resource requirements, investment plan, ROIs and go-to-market strategy Utilize data and insights to inform and evolve the client’s creative identity and influence the customer journey and experience, resulting in increased levels of engagement and conversionGuide cross-functional teams through the creative lifecycle by conveying a clear vision related to strategy and execution with an emphasis on creating a positive, energetic, fast paced creative atmosphere where ideas flow Manage campaign budgets, vendor relationships and project plans, ensuring fiscal discipline grounded in a commitment to hitting the numbers, a sense of ownership, and maximizing resourcesSelected Accomplishments Manage 80% of the agency’s search marketing projects ($200k in annual spend), successfully reducing the CPC, improving CTR, and extended client’s annual search budget due to positive results and salesRevamped search marketing strategy, increased CTR while decreasing CPC, resulting in +18% conversions with 15% of the prior year’s budget

Manage and design coffee-table style books, work with professional photographers and managing editor to create visually stimulating design.

Launched a marketing and design consultant firm that partnered with businesses in need of growth and sustainability.Engaged with clients to understand their business priorities, strategic initiatives and organizational mission in order to develop end-to-end social media management, digital marketing, graphic & web design and B2B marketing strategies Developed creative campaigns utilizing print, media, and digital platforms to create brand heat, expand geographical reach, acquire new customers and accelerate revenue growthOversaw the end-to-end execution of client brand launches including building their collateral collection, websites and assetsProduced high-quality digital assets across the web, paid and growth marketing, content marketing and demand gen programs

Oversaw the creation and design of all print and web collateral for a $30 million apparel company including catalogs, tradeshow booths, sales team materials, and client sales meetings.Managed print and online strategies focused on improving the tactical execution of key initiatives across creative execution, marketing analytics, promotional strategies, brand positioning, merchandising and communication efficienciesIdentified, integrated and launched new technologies, digital assets and continuous improvement strategies to expand customer reach, automate campaign strategies, improve KPIs efficiencies, and increase speed to marketDirected web development & design, attended press checks, directed photo shoots, and managed color correctionSelected Accomplishments Built the company’s social media presence by creating a friendly voice for the company, and organized charity projects to help with growth and support in the community, resulting in +300% audience growth the first year, and +40% YOY after that Relaunched the athletic category building the marketing plan, directing the photo shoot, designed all the materials, and named/renamed products, resulting in +32% growth in athletic sales in Year 1 and a +13% company-wide sales growthDesigned new trade show display & strategy resulting in booth traffic increase +20% and more on-the-spot purchase orders than previously recorded

Design pictorial history books and guides. Correct and edit all imagery for book contracts. Maintain open communication with all clients and printer.

Manage 5-6 cheerleading teams for the local youth football and cheerleading organization. Help in coaching, maintain morale and instill self-confidence in young girls. (Currently there are no boys in the cheer program.)

Concept & create materials for various companies, design, build & maintain websites, put together fashion shows, edit video, create flash, mix music, event management, public relations, etc.

Art Director for Health Imaging Media, design monthly trade magazine, create new look for new magazine, Cardiovascular Imaging.