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Global marketer passionate about turning data into high-performing campaigns, with ten years of experience spanning multiple industries—including agri-tech, software, media and publishing.
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Marketing Lead, North AmericaGallagher May 2024 - PresentHamilton, Waikato, Nz -
Senior Marketing Manager (Nurture)Domo, Inc. Jun 2022 - May 2024American Fork, Ut, UsManage the global strategy and execution of nurture marketing programs, creating demand and improving conversion at every stage of the customer journey. Campaigns include evergreen prospect nurture, opportunity acceleration, customer education and advocacy, and upsell/cross-sell initiatives.Partner with multiple teams – including field marketing, product, sales, and operations – to define objectives, align strategy, share performance updates, and ensure nurture programs support broader marketing and sales goals.Develop an A/B testing framework, sharing results and recommendations with stakeholders across the organization for ongoing optimization across all marketing channels. -
Senior Marketing ManagerSifted Dec 2020 - Jun 2022Kansas City, Missouri, UsOwned the budget, strategy, and performance of all digital channels – including but not limited to paid search, paid social, display, sponsored newsletters/email, and content syndication.Developed top-of-funnel lead generation and mid-funnel nurture programs to drive new business acquisition and upsell pipeline. Executed an experiment roadmap to monitor/improve marketing touchpoints. Converted the learnings into strategic insights to scale demand generation efforts. -
Marketing ManagerSifted Mar 2019 - Dec 2020Kansas City, Missouri, UsOversaw paid and earned media campaigns, including social media, search, display, and email.Managed inbound marketing efforts focused on driving web traffic, conversion rate optimization, and improving SEO.
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Digital Client SpecialistHearst Feb 2018 - Mar 2019New York, Ny, UsManaged digital advertising campaigns end to end, from order building to inventory management to trafficking and optimizing based on performance.Worked with account executives to develop strategy for display, pre-roll and OTT advertising.Provided detailed performance reports to clients and management. -
Digital Marketing Coordinator, Audience AcquisitionAndrews Mcmeel Universal Feb 2016 - Feb 2018Kansas City, Mo, UsWorked with Digital Marketing Manager on campaign development and implementation across digital and traditional media.Managed organic social presence across multiple platforms and handles.Used social listening tools to measure impact of social efforts, and to identify and engage influencers to drive traffic to our flagship website, GoComics.com.Coordinated with the digital analytics team to create joint quarterly reports focused on audience development, engagement and conversion trends for GoComics.com. -
Marketing InternAndrews Mcmeel Universal Jan 2015 - Feb 2016Kansas City, Mo, UsDeveloped social media content for AMU brands and major properties (Calvin and Hobbes, Dilbert, GoComics, and The Puzzle Society).Worked alongside Digital Marketing Manager to develop content strategies for GoComics.com and respective blog.Produced a minimum of 15 blog posts per month under the GoComics team handle. Worked with the Creative Director to develop marketing collateral for print and digital promotional pieces (web, blog, social media and trade show materials). Managed promotional and PR opportunities for clients by writing/editing bios, descriptions and client communication (emails, calls, meetings).Assisted in planning fan-focused industry events in Kansas City, San Diego and New York.
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Advertising InternTheater League, Inc. Aug 2014 - Jan 2015UsDeveloped and maintained social and community networking sites in 10 different markets to promote and publicize theater programming.Used Adobe Creative Suite to create print and digital media for 10 different markets.Assisted with promotional efforts involving tour producers, marketing and press representatives, advertising agencies and media buyers.
Amanda Allen Skills
Amanda Allen Education Details
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University Of Missouri-Kansas CityCommunication And Media Studies -
University Of Missouri-ColumbiaJournalism
Frequently Asked Questions about Amanda Allen
What company does Amanda Allen work for?
Amanda Allen works for Gallagher
What is Amanda Allen's role at the current company?
Amanda Allen's current role is Global Growth Marketing | Demand Generation.
What is Amanda Allen's email address?
Amanda Allen's email address is ah****@****sal.com
What is Amanda Allen's direct phone number?
Amanda Allen's direct phone number is +181658*****
What schools did Amanda Allen attend?
Amanda Allen attended University Of Missouri-Kansas City, University Of Missouri-Columbia.
What are some of Amanda Allen's interests?
Amanda Allen has interest in Social Services, Children, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Amanda Allen known for?
Amanda Allen has skills like Social Media, Social Networking, Microsoft Word, Powerpoint, Customer Service, Public Speaking, Microsoft Excel, Advertising, Social Media Marketing, Marketing, Event Planning, Public Relations.
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