Amanda Allen Email & Phone Number

Hamilton, Waikato, Nz

American Fork, Ut, Us

Manage the global strategy and execution of nurture marketing programs, creating demand and improving conversion at every stage of the customer journey. Campaigns include evergreen prospect nurture, opportunity acceleration, customer education and advocacy, and upsell/cross-sell initiatives.Partner with multiple teams – including field marketing, product, sales, and operations – to define objectives, align strategy, share performance updates, and ensure nurture programs support broader marketing and sales goals.Develop an A/B testing framework, sharing results and recommendations with stakeholders across the organization for ongoing optimization across all marketing channels.

Kansas City, Missouri, Us

Owned the budget, strategy, and performance of all digital channels – including but not limited to paid search, paid social, display, sponsored newsletters/email, and content syndication.Developed top-of-funnel lead generation and mid-funnel nurture programs to drive new business acquisition and upsell pipeline. Executed an experiment roadmap to monitor/improve marketing touchpoints. Converted the learnings into strategic insights to scale demand generation efforts.

Kansas City, Missouri, Us

Oversaw paid and earned media campaigns, including social media, search, display, and email.Managed inbound marketing efforts focused on driving web traffic, conversion rate optimization, and improving SEO.

New York, Ny, Us

Managed digital advertising campaigns end to end, from order building to inventory management to trafficking and optimizing based on performance.Worked with account executives to develop strategy for display, pre-roll and OTT advertising.Provided detailed performance reports to clients and management.

Kansas City, Mo, Us

Worked with Digital Marketing Manager on campaign development and implementation across digital and traditional media.Managed organic social presence across multiple platforms and handles.Used social listening tools to measure impact of social efforts, and to identify and engage influencers to drive traffic to our flagship website, GoComics.com.Coordinated with the digital analytics team to create joint quarterly reports focused on audience development, engagement and conversion trends for GoComics.com.

Kansas City, Mo, Us

Developed social media content for AMU brands and major properties (Calvin and Hobbes, Dilbert, GoComics, and The Puzzle Society).Worked alongside Digital Marketing Manager to develop content strategies for GoComics.com and respective blog.Produced a minimum of 15 blog posts per month under the GoComics team handle. Worked with the Creative Director to develop marketing collateral for print and digital promotional pieces (web, blog, social media and trade show materials). Managed promotional and PR opportunities for clients by writing/editing bios, descriptions and client communication (emails, calls, meetings).Assisted in planning fan-focused industry events in Kansas City, San Diego and New York.

Us

Developed and maintained social and community networking sites in 10 different markets to promote and publicize theater programming.Used Adobe Creative Suite to create print and digital media for 10 different markets.Assisted with promotional efforts involving tour producers, marketing and press representatives, advertising agencies and media buyers.

Bachelor Of Arts (B.A.), Communication And Media Studies

Bachelor Of Arts (B.A.), Journalism