Amanda Haines Lazeski Email and Phone Number
Amanda Haines Lazeski work email
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Amanda Haines Lazeski personal email
Making brands matter since 2006. Creative PR, communications & marketing leader, empathetic listener, and enthusiastic problem solver. Data-driven results are my love language.
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Director, Guest ExperienceEarls Kitchen + BarVancouver, Bc, Ca -
Director Of CommunicationsPublish Partners Mar 2024 - Present -
ConsultantFreelance (Self Employed) Jan 2021 - May 2023I partnered with homeowners, charismatic creatives, influential interior designers, and enlightened entrepreneurs seeking balance in their lives and businesses. My offering included a full suite of contract marketing, operations and interior design services to help emerging design talent play bigger, grow their businesses, and build their brands. -
Consulting DirectorKin Dec 2020 - Dec 2021Vancouver, British Columbia, CanadaAfter negotiating the successful sale of Reformation., I remained with the company (now rebranded as kin) to oversee the transition to new ownership and provide business development, sales strategy, and operational support. -
Founder + Head Of CreativeReformation. Dec 2011 - Dec 2020Vancouver, BcAward-winning holistic marketing communications agency for consumer lifestyle brands. I founded the company (originally named Reformation) with a mission of making agency collaboration simple through three promises: dedicated service, flat-rate pricing, and data-driven results. As leader of the agency, my purpose was to create experiences that cultivated collaboration, growth, and loyalty amongst clients and employees alike. Core services: Strategic planning, public & media relations, influencer & brand engagement, social media management, visual content creation, experiential marketing & events, issues management.Brands: Andrew Peller Wines, Hudson's Bay Company, Jillian Harris, Park Royal, Shape Properties (Brentwood, Lougheed, Highstreet, Deerfoot City), Oxford Properties (Southcentre), De Beers Diamond Jewellers, Marketplace Events (home shows in Vancouver, Calgary and Winnipeg), and many other leading consumer lifestyle brandsI sold Reformation to new ownership on December 1, 2020 and the company was later rebranded as kin agency in June 2022.
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Instructor, Public Relations Certificate ProgramSimon Fraser University Continuing Studies Jan 2015 - Dec 2017Vancouver, Canada AreaSimon Fraser University is consistently rated amongst the top higher learning institutions in Canada and the United States. As instructor for the University's public relations certificate program, I taught two foundational courses: Media Relations & Influencer Marketing, and Social Media Management for Brands. Responsibilities:- Developed curriculum and teaching materials, including presentation slides, case studies and assignments- Conducted lectures and mediated in-class discussion- Evaluated project work for mandatory media relations- Coached students through mentorship and practicum placement -
Senior Regional Marketing ManagerEarls Kitchen + Bar Aug 2010 - Dec 2011North Vancouver, BcI led the team of marketing managers company-wide, in regions including Greater Vancouver, Calgary, Edmonton, Prairies (Saskatchewan & Manitoba), Ontario and Colorado. In this role, I worked with C-suite executives in operations and marketing to establish company-wide brand guidelines, protocols, and templates/copy suite to ensure a consistent customer experience from coast to coast.Responsibilities:- Strategic marketing planning- Brand standards ownership- Marketing budget management- Public relations & corporate communications, including issues management- Media & influencer outreach and relationship building- Content marketing and copy suite creation- Experiential event conceptualization, execution and analysis - Brand partnership procurement
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Regional Marketing ManagerEarls Kitchen + Bar Sep 2008 - Aug 2010Earls Kitchen & Bar is a leading chain of premium casual restaurants in Canada and the United States. I was part of the regional leadership team that operated a $36 million region of restaurants (15% of total company revenue YE2011), including eight separate markets across British Columbia. I oversaw a team of nine restaurant-level marketing coordinators while executing the strategic regional marketing plan with the mission of creating unforgettable guest experiences inside and outside of the restaurant.Responsibilities:- Strategic marketing planning, including go-to market strategy for new locations- Brand standards implementation - Marketing budget management- Public relations & corporate communications, including issues management- Media & influencer outreach and relationship building- Content marketing and copy suite creation- Experiential event conceptualization, execution and analysis - Brand partnership procurement- Large group and event sales for private dining room
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Instructor, Public Relations Certificate ProgramLangara College Jan 2009 - Apr 2010Vancouver, BcLangara College is a public degree-granting college. As instructor for the public relations certificate program, I taught a mandatory seminar that coached students to evaluate media with an increasingly critical eye.Responsibilities:- Developed curriculum and teaching materials, including presentation slides and case studies- Conducted lectures and mediated in-class discussion- Coached students through mentorship and practicum placement -
Account AssociateTara Parker Tait Pr Mar 2006 - May 2008Vancouver, BcTara Parker Tait PR was a boutique consumer lifestyle public relations firm specializing in fashion and hospitality. I provided strategic media relations, event coordination and business development support as associate publicist and second-in-command to the agency founder. Brands: Banana Republic, Gap, Old Navy, Escents Aromatherapy, Joe Fresh, Michael Kors, Joe Fortes Seafood & Chop House, and The Residences at the Ritz-CarltonResponsibilities:- Technical writing for press releases and media kits- Outbound media relations to secure targeted editorial coverage- Managing broadcast segments and photo shoots- Event management and execution- Data reporting and analysisCompany closed in 2014.
Amanda Haines Lazeski Skills
Amanda Haines Lazeski Education Details
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Bachelor Of Arts (B.A.) -
Public Relations & Communications
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Interior Design (With Distinction)
Frequently Asked Questions about Amanda Haines Lazeski
What company does Amanda Haines Lazeski work for?
Amanda Haines Lazeski works for Earls Kitchen + Bar
What is Amanda Haines Lazeski's role at the current company?
Amanda Haines Lazeski's current role is Director, Guest Experience.
What is Amanda Haines Lazeski's email address?
Amanda Haines Lazeski's email address is am****@****shaw.ca
What schools did Amanda Haines Lazeski attend?
Amanda Haines Lazeski attended The University Of British Columbia, Langara College, British Columbia Institute Of Technology.
What are some of Amanda Haines Lazeski's interests?
Amanda Haines Lazeski has interest in Drinks, Fashion, Beauty, Education, Environment, All Things Lifestyle, No Matter What The Indulgence, Animal Welfare, Food, Arts And Culture.
What skills is Amanda Haines Lazeski known for?
Amanda Haines Lazeski has skills like Media Relations, Marketing Communications, Public Relations, Social Media, Copywriting, Social Media Marketing, Event Management, Marketing, Marketing Strategy, Event Planning, Advertising, Brand Management.
Who are Amanda Haines Lazeski's colleagues?
Amanda Haines Lazeski's colleagues are Berenice Hernandez, Daniel Peralta, Peyton Fleming, Nicole Willick, Sarah Harvester, Julie Wilson, Zach Sherbeth.
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