Amanda Hansen

Amanda Hansen Email and Phone Number

Marketing Leader | Brand Builder | Business Driver | Owner of AHG @ Amanda Hansen Group
Amanda Hansen's Location
Houston, Texas, United States, United States
About Amanda Hansen

I am a passionate, award-winning marketing partner, team leader, and founder of the Amanda Hansen Group (AHG). After decades of building agencies for others, the genesis of AHG represents a pivotal career moment — a full-circle milestone where cherished team members, loyal clients, and long-time friends join me on this exciting new chapter.AHG is more than an agency; it's a dynamic collaboration fueled by shared energy and synergy that only comes from being in the trenches together, producing amazing work for exceptional people. This dream of a modern agency, is grounded in creative innovation and results-driven strategies.As a client champion and team advocate, I specialize in discovering and delivering big ideas with real ROI. With deep research and analytical expertise, I bring marketing solutions to life that align with evolving social and economic realities. My strength lies in fostering cross-functional teams and C-suite partnerships, defining actionable plans, and tackling challenges through fearless collaboration. At AHG, our mission is simple: create bold, integrated programs and campaigns that connect, inspire, and deliver. And cheers to the AHG team for going out and doing the work we love with the people who make it extraordinary!

Amanda Hansen's Current Company Details
Amanda Hansen Group

Amanda Hansen Group

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Marketing Leader | Brand Builder | Business Driver | Owner of AHG
Amanda Hansen Work Experience Details
  • Amanda Hansen Group
    Founder And President
    Amanda Hansen Group Sep 2023 - Present
    We create bold, integrated programs and campaigns that connect, inspire, and deliver.
  • Lou Hammond Group
    President - Houston
    Lou Hammond Group Aug 2018 - Aug 2023
    New York, New York, Us
    Led effort to open a successful branch through a company-wide expansion of branding, advertising, digital, marketing, and strategic communications. Tasked with unifying disparate creative and business development efforts to reduce duplication, leverage resources, identify gaps, and improve outcomes. - Establish media, account services, and creative teams to expand the agency’s capabilities, meeting the needs of a growing client roster. - Secure new account opportunities, introducing marketing strategy, branding, and advertising campaigns to expand agency value to top hospitality, travel, destination, and tourism clients. - Secured Agency of Record contract within the first six months of operations. - Achieved record growth of 25% in 2022 and consistent 20% YoY growth in revenue since opening in late 2018, with 68% of the increase attributed to new business in 2023.- Integral in securing and expanding destination accounts
  • Houston Golf Association
    Vice President Of Marketing And Communications
    Houston Golf Association Nov 2015 - Jun 2018
    Houston, Texas, Us
    Managed digital and creative agency partnerships. Effectively created organizational functions and a robust team structure in marketing and communications. Led, developed, and managed marketing and communications for Houston's PGA TOUR event (Shell Houston Open, Houston Open), First Tee of Greater Houston chapter (serving 350K youth annually), the HGA Junior Golf organization, the HGA’s Municipal Golf initiatives, and various joint public/private projects.- Named the 2016 Houston Marketer of the Year, Best in Sports, by the American Marketing Association (AMA). - Reached more than 100K in attendance during the Houston Open’s 2016 tournament week, a 75% increase from 2015. - Realized 30 hours of coverage for 2018’s Houston Open PGA TOUR event on the Golf Channel and NBC with 21.8M viewers tuned in to the Golf Channel and NBC’s coverage, a 17% increase from 2017.- Partnered with team and stakeholders on campaign development comprising strategic communications and marketing, as part of a board-driven, 5-year strategic plan to build the HGA brand and grow the Houston Open for Shell Oil Company.- Directed strategy, creative oversight, and implementation of the Houston Open advertising campaigns to drive online ticket sales using data and audience-driven insights. - Led operational efforts in overhauling sales and client delivery systems by transitioning ticketing solutions to Ticketmaster.- Expertly managed global media relations for the Houston Open with the PGA TOUR, including network programming, content creation with PGA TOUR Entertainment, tournament-owned social media, and media center operations.- Actively supported donor relations and development, as well as internal and external fundraising campaigns and events with board members and appointed steering committee chairs.
  • Mmi Agency
    Senior Vice President Of Marketing
    Mmi Agency Jun 2015 - Oct 2015
    Houston, Tx, Us
    Managed award-winning teams and oversaw a multitude of successful campaigns and programs. Played an integral part in the agency's growth, demonstrated by YoY expansion and recognition as “Large Public Relations Agency of the Year” by the Public Relations Society of America (PRSA) Houston in 2013. - Principal leadership for the agency’s largest accounts, including MD Anderson Cancer Center, managing $6M+ annual budgets that drove patient volume and shared important public messages about cancer prevention—developed an award-winning program that introduced experiential elements for the brand, the strike-through cancer wall, a concept that became an institutional icon.- Developed an 8-year healthcare-focused program for TIAA, a Fortune 100 financial services company, resulting in nearly $40M in new assets transferred to the company and relationships that led to a contract with a Houston hospital system. - Hired, retained, and grew a high-performing staff (8-14) with varying experience levels and areas of expertise, leading teams in creating award-winning marketing, PR, and social media programs and large-scale events for local, regional, and national clients.
  • Mmi Agency
    Senior Vice President Public Relations And Social
    Mmi Agency Sep 2008 - Jun 2015
    Houston, Tx, Us
    - Departmental oversight and staff management- Budget management, hiring and retention - Business development, account growth and management- Strategic planning and principal leadership of PR accounts- Quality control, work flow process and account team structure- Mentoring and professional development of staff and interns
  • Morris Architects | A Huitt-Zollars Company
    Director Of Marketing Communications
    Morris Architects | A Huitt-Zollars Company 2005 - 2008
    Houston, Tx, Us
    - Leadership on all marketing and communications initiatives- Rebranding of 75-year-old firm, entering new business segments and spin off companies- Strategic planning and leadership of public relations team responsible for media relations, crisis, speaking engagements, conferences and presentation support- Developed focused programs for each of the firm’s design studios - public assembly, healthcare, commercial, education, interiors
  • Marion Montgomery, Inc.
    Sr. Account Supervisor
    Marion Montgomery, Inc. Jan 2001 - 2005
    Houston, Tx, Us
    - Developed, managed and executed public relations and marketing campaigns- Account team management and work oversight- Managed client budgets and billing- Conducted media relations and community relations, produced events, secured speaking engagements and led program implementation- Secured consistent local, regional and national coverage for clients in healthcare, energy, financial services and technology
  • Smartmouth Group, Llc.
    Account Supervisor
    Smartmouth Group, Llc. 2000 - 2001
    Boutique public relations agency for technology companies- Responsible for the management and execution of assigned accounts, planning, reporting, client interface, proposal development, project management and staff allocation of work- Led product launches and service line announcements for clients, including New York media tours and briefings
  • Ebaseone
    Marketing Communications Manager
    Ebaseone 1999 - 2000
    Application service provider- Managed public relations and investor relations, acting spokesperson- Established ASP industry analyst relationships - Managed all points of company communication with its investor base- Supported the rollout of the company’s national brand campaign
  • Industrial Fire World Magazine
    Conference Coordinator
    Industrial Fire World Magazine Sep 1995 - May 1999
    Trade publication to industrial fire fighters- Responsible for the annual planning, marketing and overall implementation of two conferences per year in Houston and Valley Forge, PA- Coordinated logistics for nearly 140 indoor and outdoor exhibit spaces

Amanda Hansen Skills

Public Relations Marketing Communications Media Relations Marketing Social Media Marketing Social Media Event Planning Corporate Communications Integrated Marketing Advertising Press Releases Crisis Communications Strategic Communications Marketing Strategy Internal Communications Blogging Email Marketing Copywriting Sponsorship Facebook Newsletters Community Development Brand Development Strategic Planning Leadership Event Management Online Marketing Social Media Strategist Brand Activation Social Networking Digital Marketing Online Advertising Business Development

Amanda Hansen Education Details

  • Texas A&M University
    Texas A&M University
    Marketing
  • Newman Smith High School
    Newman Smith High School

Frequently Asked Questions about Amanda Hansen

What company does Amanda Hansen work for?

Amanda Hansen works for Amanda Hansen Group

What is Amanda Hansen's role at the current company?

Amanda Hansen's current role is Marketing Leader | Brand Builder | Business Driver | Owner of AHG.

What is Amanda Hansen's email address?

Amanda Hansen's email address is am****@****apr.com

What is Amanda Hansen's direct phone number?

Amanda Hansen's direct phone number is +183254*****

What schools did Amanda Hansen attend?

Amanda Hansen attended Texas A&m University, Newman Smith High School.

What are some of Amanda Hansen's interests?

Amanda Hansen has interest in Poverty Alleviation, Economic Empowerment.

What skills is Amanda Hansen known for?

Amanda Hansen has skills like Public Relations, Marketing Communications, Media Relations, Marketing, Social Media Marketing, Social Media, Event Planning, Corporate Communications, Integrated Marketing, Advertising, Press Releases, Crisis Communications.

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