Amanda Hansen Email & Phone Number

We create bold, integrated programs and campaigns that connect, inspire, and deliver.

New York, New York, Us

Led effort to open a successful branch through a company-wide expansion of branding, advertising, digital, marketing, and strategic communications. Tasked with unifying disparate creative and business development efforts to reduce duplication, leverage resources, identify gaps, and improve outcomes. - Establish media, account services, and creative teams to expand the agency’s capabilities, meeting the needs of a growing client roster. - Secure new account opportunities, introducing marketing strategy, branding, and advertising campaigns to expand agency value to top hospitality, travel, destination, and tourism clients. - Secured Agency of Record contract within the first six months of operations. - Achieved record growth of 25% in 2022 and consistent 20% YoY growth in revenue since opening in late 2018, with 68% of the increase attributed to new business in 2023.- Integral in securing and expanding destination accounts

Houston, Texas, Us

Managed digital and creative agency partnerships. Effectively created organizational functions and a robust team structure in marketing and communications. Led, developed, and managed marketing and communications for Houston's PGA TOUR event (Shell Houston Open, Houston Open), First Tee of Greater Houston chapter (serving 350K youth annually), the HGA Junior Golf organization, the HGA’s Municipal Golf initiatives, and various joint public/private projects.- Named the 2016 Houston Marketer of the Year, Best in Sports, by the American Marketing Association (AMA). - Reached more than 100K in attendance during the Houston Open’s 2016 tournament week, a 75% increase from 2015. - Realized 30 hours of coverage for 2018’s Houston Open PGA TOUR event on the Golf Channel and NBC with 21.8M viewers tuned in to the Golf Channel and NBC’s coverage, a 17% increase from 2017.- Partnered with team and stakeholders on campaign development comprising strategic communications and marketing, as part of a board-driven, 5-year strategic plan to build the HGA brand and grow the Houston Open for Shell Oil Company.- Directed strategy, creative oversight, and implementation of the Houston Open advertising campaigns to drive online ticket sales using data and audience-driven insights. - Led operational efforts in overhauling sales and client delivery systems by transitioning ticketing solutions to Ticketmaster.- Expertly managed global media relations for the Houston Open with the PGA TOUR, including network programming, content creation with PGA TOUR Entertainment, tournament-owned social media, and media center operations.- Actively supported donor relations and development, as well as internal and external fundraising campaigns and events with board members and appointed steering committee chairs.

Houston, Tx, Us

Managed award-winning teams and oversaw a multitude of successful campaigns and programs. Played an integral part in the agency's growth, demonstrated by YoY expansion and recognition as “Large Public Relations Agency of the Year” by the Public Relations Society of America (PRSA) Houston in 2013. - Principal leadership for the agency’s largest accounts, including MD Anderson Cancer Center, managing $6M+ annual budgets that drove patient volume and shared important public messages about cancer prevention—developed an award-winning program that introduced experiential elements for the brand, the strike-through cancer wall, a concept that became an institutional icon.- Developed an 8-year healthcare-focused program for TIAA, a Fortune 100 financial services company, resulting in nearly $40M in new assets transferred to the company and relationships that led to a contract with a Houston hospital system. - Hired, retained, and grew a high-performing staff (8-14) with varying experience levels and areas of expertise, leading teams in creating award-winning marketing, PR, and social media programs and large-scale events for local, regional, and national clients.

Houston, Tx, Us

- Departmental oversight and staff management- Budget management, hiring and retention - Business development, account growth and management- Strategic planning and principal leadership of PR accounts- Quality control, work flow process and account team structure- Mentoring and professional development of staff and interns

Houston, Tx, Us

- Leadership on all marketing and communications initiatives- Rebranding of 75-year-old firm, entering new business segments and spin off companies- Strategic planning and leadership of public relations team responsible for media relations, crisis, speaking engagements, conferences and presentation support- Developed focused programs for each of the firm’s design studios - public assembly, healthcare, commercial, education, interiors

Houston, Tx, Us

- Developed, managed and executed public relations and marketing campaigns- Account team management and work oversight- Managed client budgets and billing- Conducted media relations and community relations, produced events, secured speaking engagements and led program implementation- Secured consistent local, regional and national coverage for clients in healthcare, energy, financial services and technology

Boutique public relations agency for technology companies- Responsible for the management and execution of assigned accounts, planning, reporting, client interface, proposal development, project management and staff allocation of work- Led product launches and service line announcements for clients, including New York media tours and briefings

Application service provider- Managed public relations and investor relations, acting spokesperson- Established ASP industry analyst relationships - Managed all points of company communication with its investor base- Supported the rollout of the company’s national brand campaign

Trade publication to industrial fire fighters- Responsible for the annual planning, marketing and overall implementation of two conferences per year in Houston and Valley Forge, PA- Coordinated logistics for nearly 140 indoor and outdoor exhibit spaces

Mays Business School, Marketing

Education record