Amanda Harrell

Amanda Harrell Email and Phone Number

Growth Marketing Executive @ Lingraphica
Amanda Harrell's Location
Greater Philadelphia, United States, United States
Amanda Harrell's Contact Details
About Amanda Harrell

Senior Global Commercial & Marketing Executive with 25+ years of exceeding goals and helping corporations move to a higher level of commercial success through innovative-strategic Marketing. Energetic, results-focused, and team-oriented with a solid record of achievements reached through leadership, hands-on experience and marketing expertise in the following areas:~ Results driven and proven strategic Marketing planning for B-to-B and B-to-C ~ Global Marketing Research and Analytics for Americas, Pan-Europe, and Asia-Pac~ Expertise in customer segmentation & portfolio data mining to generate sales ~ Lead & execute global/local strategic plans, product launches, branding & ROI modeling~ Leadership and global resource allocation; offering mentorship & development~ Channel Marketing: direct, content, social, digital, SEO/SEM and CRM/lead generation~ Leverage Marketo, Hubspot, Salesforce, NetSuite/ERP, and LIMS platforms to build muti-channel campaigns, define customer behavior & track ROIIndustries Served: Advertising, Agriculture, Automotive, Anti-Money Laundering, Banking/Finance, Commercial Mortgage, Compliance, Construction, Consumer Retail Loans, eCommerce, Food Services, Genomics, Healthcare, Indirect Auto Loans, Information SaaS Technology, Insurance, Life Sciences, Machine Tools, Manufacturing, Marketing, Materials Handling, Medicare, Mortgages, Real Estate, Risk Diligence, Sales, Student Loans and Television.

Amanda Harrell's Current Company Details
Lingraphica

Lingraphica

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Growth Marketing Executive
Amanda Harrell Work Experience Details
  • Lingraphica
    Vice President Marketing
    Lingraphica Nov 2024 - Present
    Princeton, New Jersey, Us
    View
  • Shapeways
    Gm, Ecommerce & Vp, Marketing
    Shapeways Jan 2023 - Sep 2024
    New York, New York , Us
    View
  • Shapeways
    Vice President Marketing
    Shapeways Jun 2022 - Jan 2023
    New York, New York , Us
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  • Invicro, Llc
    Vice President Of Global Marketing
    Invicro, Llc Jan 2018 - May 2022
    Needham, Ma, Us
    • Sits on Executive Leadership Team (report to CEO), leads a global marketing team, and drive efforts across all internal departments to align strategies, build company culture and overall employee morale• Market biomarker services, SaaS platform and global drug discovery & development imaging solutions• Lead global strategic marketing, business and sales strategies to ensure synergies are realized• Drive lead/demand gen. machine, segmentation, journey map & thought leadership via MarTech stack • Build B2B market awareness to grow global brand and increase overall revenue and market share• Gain customer insights to better target messaging, solutions, product launches and packaged services
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  • Genewiz , By Azenta Life Sciences
    Vice President, Global Marketing & Inside Sales
    Genewiz , By Azenta Life Sciences Sep 2014 - Jan 2018
    South Plainfield, New Jersey, Us
    -Lead a global marketing team inclusive operations and product teams within the U.S., Europe and China-Oversee global Inside Sales Team to drive revenue within the U.S. and Global Emerging Markets-Advise company on global strategies and new market opportunities -Sits on Executive Leadership Team, report to CEO
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  • Rdc
    Chief Marketing Officer
    Rdc Nov 2013 - Sep 2014
    King Of Prussia, Pa, Us
    Startup SaaS Company: Develop global channel-marketing, SaaS-subscription model marketing, lead/demand-gen, messaging, value proposition and brand strategies in line with the strategic vision and growth targets. Build and develop global marketing team.Sat on Executive Leadership Team, reporting to CEO, to define business strategies, market opportunities and positioning
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  • Cigna Healthcare
    Strategic Marketing Officer- Medicare Services
    Cigna Healthcare May 2011 - Nov 2013
    Bloomfield, Ct, Us
    Define annual and long-term U.S. marketing strategies for Seniors/Medicare Segment in coordination with key stakeholders within the business unit to ensure optimal execution.Sit on the segment's Executive Leadership Team and partner to ensure appropriate resources are leveraged to support market expansions, membership acquisitions and retention, new product offerings and competitive shifts.Monitors results against sales and earnings targets, manage multi-million dollar budget to optimize ROI impact and recommend timely and actionable plans to address opportunities and challenges.Integrate marketing with sales, product, finance, regulatory/CMS, business development, and strategic planning activities to support business goals.Provide an enhanced customer experince through the support of customer insights and customer value management tools.Deliver tailored B2B and B2C marketing campaigns (including SEM/SEO, social media, direct mail, and telephonic) and up-sell programs in support of an integrated value proposition and differentiated positioning for Medicare programs. Execute effective messaging for Medicare and LIS audiences around annual reviews, Star Ratings, new product launches, sales training, events, and external client communications.
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  • De Lage Landen Financial Services
    Vp, Global Marketing
    De Lage Landen Financial Services May 2006 - May 2011
    Eindhoven, Netherlands, Nl
    Develop global strategic marketing plans & forecasting that will provide localized and regional approaches and generate an avearge of 20-30% incremental volume within the Americas, Pan-EU, and Asia-Pac. Lead and implement strategic targeted marketing campaigns that generate an average of $5MM-$10MM of sales per campaign. Provide global market research & competitive intelligence that has recommend entry in to new mult-billion dollar markets and business opportunities for the organization.Manage global new business launches, commercial sales targets, product launches and go-to-market partner programs that offer innovative multi-channel marketing support. Develop, execute and identify ROI/tracking for leading direct response programs, top-of-mind awareness campaigns, and lead generation initiatives.Sit on the Executive Global Leadership team and reported to the President to ensure marketing and business strategies are fully aligned.
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  • Gmac Commercial Mortgage
    Vice President, Marketing
    Gmac Commercial Mortgage Nov 2004 - May 2006
    Us
    Developed and implemented North American marketing strategies in coordination with global corporate goals to target commercial mortgage accounts that ranged from $10MM to $100+MM.Responsible for the development and execution of integrated global strategic marketing, advertising and P.R plans through the collaboration with Senior Management and Product Managers.Co-lead global corporate re-branding campaign and re-naming of GMACCM to Capmark Financial.
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  • Fifth Third Bank
    Assistant Vice President, Consumer Loans Marketing
    Fifth Third Bank Oct 1999 - Nov 2004
    Cincinnati, Ohio, Us
    Surpassed Marketing goals by an average of 294% and consistently increased incremental volume from inactive and active clients by creating highly effective Bancorp direct mail and media campaigns.Grew relationship penetration by 20% via CRM/loyalty programs through cross-selling of products to consumers and businesses in partnership with other corporate lines-of-business.Channel Product Marketing Manager for the Consumer Loans (Mortgage & Student) and Indirect Auto Dealer loans. Help business units achieve multi-billion dollar volume goals through the collaborative design and rollout of winning Business to Business and Business to Customer strategic marketing plans.
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  • Various Corportations
    Other Relevant Experience
    Various Corportations 1993 - 1999
    UNIVERSAL SOLUTIONS (1999-Relocated): Established new marketing department for $20 million startup SaaS company. Developed and established corporate brand identity and launched new PR campaign.MEL FARR AUTOMOTIVE GROUP (1997-1999): Produced marketing and advertising initiatives for auto dealer group to support annual revenues of $500M. Managed $100K monthly multi-media budget for Dayton, Baltimore, and Houston markets.NBC TV-10 (1995-1997): Produced, wrote, and directed television commercials and point of sales material for small local businesses at an NBC Affiliate TV station.FORD MOTOR COMPANY HQ (1993-1995): Produced local and global training videos for engineers and CEOs. Support new product launches, i.e. introduced the Ford Windstar.

Amanda Harrell Skills

Marketing Strategic Planning Lead Generation Leadership New Business Development Direct Marketing Advertising Strategy Digital Marketing Business Development Global Marketing Management Marketing Strategy Business Strategy Product Marketing B2b Market Research Forecasting Sem Campaign Managment Sales Analytics Market Planning Business Analytics Market Intelligence Segmentation Vendor Management Marketing Budget Management Market Analysis Social Media Roi Optimization Integrated Marketing Multi Channel Marketing Business To Business Sales Management

Amanda Harrell Education Details

  • Ferris State University
    Ferris State University
    Marketing & Communications
  • University Of Michigan
    University Of Michigan
    Graduate Studies- Communications

Frequently Asked Questions about Amanda Harrell

What company does Amanda Harrell work for?

Amanda Harrell works for Lingraphica

What is Amanda Harrell's role at the current company?

Amanda Harrell's current role is Growth Marketing Executive.

What is Amanda Harrell's email address?

Amanda Harrell's email address is ha****@****cro.com

What is Amanda Harrell's direct phone number?

Amanda Harrell's direct phone number is +148468*****

What schools did Amanda Harrell attend?

Amanda Harrell attended Ferris State University, University Of Michigan.

What skills is Amanda Harrell known for?

Amanda Harrell has skills like Marketing, Strategic Planning, Lead Generation, Leadership, New Business Development, Direct Marketing, Advertising, Strategy, Digital Marketing, Business Development, Global Marketing, Management.

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