Amanda Hebrink Email & Phone Number

Ardmore, Pennsylvania, US

Boston, MA, US

• Design and execute integrated marketing campaigns to drive leads, build awareness, and create sales opportunities within a global target market.
• Analyze industry trends, buyer personas, and customer journeys to tailor channel strategies and increase audience engagement.
• Partner with cross-functional teams to align on audience segments, executional tactics, and channel goals to help set and support campaign objectives.
• Plan and implement tailored nurture campaigns to increase awareness, engagement, and quality leads.
• Assess channel and campaign performance to measure against goals and determine optimization strategies to maximize results.
• Develop and present reports to leadership which display campaign performance, optimization results, and key takeaways.

Minneapolis, Minnesota, US

• Built integrated marketing campaigns by incorporating data-driven strategies, audience targeting, and segmentation to maximize the customer experience, engagement and goal progress.
• Created weekly and monthly data dashboards to provide analytical insights and strategic recommendations for improvement to support our goals and user experience.
• Conducted internal and external surveys to gather qualitative insights on our website and event experiences to help make data driven improvements that successfully align with user preferences.
• Collaborated cross-functionally with leadership, product, and behavioral research to create an innovative and impactful experience at strategic client meetings, industry conferences and hosted events to strengthen.
• Researched industry trends and analyze channel data to establish benchmarks and track progress while developing proactive enhancement strategies.
• Frequently recognized by peers and managers as a strong communicator, strategic thinker, cross-functional leader, mentor and team player.

Minneapolis, Minnesota, US

• Planned and implemented multichannel campaigns using email, social media, SEO, paid media, and webinars to drive awareness of thought leadership content within government health care market.
• Researched health care industry trends to create insightful social media content to boost thought leadership and gain follower engagement.
• Managed our CRM tool, webinar, event and email strategy to optimize our investment and outreach to generate new contacts, conversions and program sales.

Minneapolis, MN, US

• Conceptualized and launched new local and global market product strategies through close collaboration with cross-functional teams to accelerate product expansion and sales growth.
• Managed creative design development for new and current products; able to effectively translate complex requirements into viable solutions relating to various comprehension levels.
• Commended for comprehensive research, competitive analysis and applying behavioral research strategies to adapt to changing market and customer needs.
• Credited for website design strategy to enhance client experience, engagement and loyalty.

Minneapolis, MN, US

• Effectively collaborated with clients and strategic partners to understand cultural guidelines and logistics in order to meet and exceed client expectations.
• Directed onsite business incentive and meeting programs to ensure superior execution and smooth overall experience for guests.
• Led onsite event registration and created professional quality collateral to enrich the participants’ experience.

• Facilitated promotional mailings and managed e-commerce sites to increase sales, strategic alliances and customer satisfaction.
• Quickly learned various department device knowledge and operation practices to support medical professionals.

Duluth, Minnesota, US

• Researched and developed new customer segments through inbound and outbound tactics to expand campaign outreach.
• Increased brand awareness by enhancing business and customer relationships resulting in greater class attendance and sales.
• Updated social media channels, increased online presence and supported e-marketing efforts, earning Best Intern recognition

• Planned and organized the Strong Kids Campaign events with marketing team members to raise $10,000 for youth activity participation.
• Composed press releases and updated social media channels to promote community and brand awareness.
• Developed and presented RFPs to the Duluth Association Marketing Committee.

Customer Service; assisted customers in selection of jewelry, provided suggestions for gifts and maintained focus on store's inventory to prevent loss.Assisted customers with selections to fit their personal taste and meet the stores sales goal.

Bachelor Of Business Administration And Bachelor Of Arts, Marketing And Spanish

Bachelor Of Arts, Spanish