Lead the US strategic marketing team responsible for growing Deloitte's AI, Strategy and Analytics businesses through brand, eminence and demand generation programs.

Manage the global brand activation team and lead initiatives that demonstrate how the curiosity to ask questions of data creates the capability to innovate for everyone, everywhere.

Manage the US go-to-market team focused on impactful campaigns that inform and inspire in-career learners, data science educators and university students.

Manage the SAS global brand, mindshare and thought leadership go-to-market program, including content development, paid and organic digital campaigns, online and in-person events, sponsorship opportunities and media engagement. Key topics include artificial intelligence (AI), machine learning (ML) and the Internet of Things (IoT).

- Managed global end-to-end awareness and demand generation marketing programs, including campaign messaging and deliverables, advertising and paid search, customer literature, social media and sales tools- Developed yearly strategic marketing and advertising plan and budget- Oversaw regional campaign localization and execution for business programs and NPIs- Developed and implemented SEO/SEM practices to support divisional online marketing strategy

- Managed marketing communications strategy, budgeting and ROI tracking for $35M service division programs- Developed direct mail and e-marketing campaigns, print and multimedia advertising, public relations, industry trade shows and customer hospitality events- Created corporate communications guidelines, processes and best practices documentation

- Created marketing programs for North American clinical services division, including B2B campaigns, trade show and event management, and web content development- Selected and managed marketing vendors and budget, tracked, analyzed and reported campaign metrics- Managed CRO and pharma events for clinical and preclinical service divisions- Developed and maintained key account planning process- Identified new business opportunities and initiated client contact- Marketing Research and Administration roles in 2002-2003