Supporting and elevating small to mid-size businesses, marketing agencies, start-ups, and non-profits. • Creative direction, branding and strategy• Web design and front-end development• Email marketing strategy, design, and development• Copywriting and editing

Taught Web Design, Graphic Design, Typography, and Visual Communication courses.

• Evolve and manage a global brand vision across all business and marketing touch points, including photography, copywriting, digital, social media, advertising, video, email, direct mail, packaging, retail and more• Establish and lead in-house creative team of 20+ creatives• Translate complex problems into actionable processes, strategies, and creative outcomes to support business goals• Present and secure alignment on creative strategy, storytelling and concepts with executive leadership, external agencies, and project stakeholders• Manage annual marketing photoshoot budget • Lead internal photo studio expansion, staffing, and eCommerce budget• Launch international creative and marketing for the Jockey Outdoors by Luke Bryan collection• Creative direct international launch and expansion of the Worry Free period panty line, acquiring targeted younger market and selling out for the first season within 4 weeks • Awarded first place for Newsweek's Best Online Shops (Single Fashion Brand) in 2022 & 2021 for Jockey.com

• Collaborate with cross-functional marketing and product teams to conceptualize and execute full-funnel marketing strategy, photography, and design in an interactive, digital-first approach to support eCommerce business• Lead brainstorms and UX workshops with web design, analytics, business, and product teams to create and test rapid prototypes to deliver on user needs and business goals• Art direct seasonal photoshoots; bring vision to life through design across all digital properties, including websites, Amazon, wholesale, and social media • Develop timely iterative design executions based on user testing and analytics• Foster growth and talent of 10+ creative team members

• Collaborate with print art director to concept new product marketing and design; oversee digital design, code, and launch on eCommerce, social and email • Lead team and provide daily feedback on user experience, digital design, front-end development and testing for websites, landing pages, email, social media, and digital advertising• Lead UX discovery and user testing to drive iterative website updates• Art direct social media photoshoots and design assets for use across social touchpoints like Pinterest, Facebook, and Instagram

• Manage web design team members by providing design and experience feedback; oversee project workflow and processes • Strategize and design digital advertising and marketing• Develop seasonal digital style guides to maintain brand alignment; provide feedback on artwork and front-end coding• Design and code responsive website marketing and UX updates

• Concept, design, and code high-volume, revenue-driving email campaigns • Design landing pages, banners, and social media assets • Write blog posts and capture coordinating photography

• Art direct eCommerce product photoshoots; direct retouching and final output• Design, copywrite and code email campaigns, landing pages, and banner ads• Create all product page images and swatches to exact spec and file weights

Write, edit and provide supporting photography for a monthly blog post from the 'young adult' persona POV. Topics include outdoor recreation, nightlife, arts & entertainment, restaurant reviews and more. http://m.visitkenosha.com/kenosha-blogs

• Aid in the development, design, proofing, printing and/or internet distribution of national and regional franchise marketing and promotional materials, including brochures, multi-page flyers, postcards and POS and POP materials.• Collaborate with the marketing team and product managers to ensure an effective message about a product is delivered through materials.• Preparation of files for print and delivering to the printer by deadline.• Creation of logos, templates and other digital materials for several marketing initiatives.• Drafted regional new product summaries, PowerPoint slides, order forms and uploaded internet tool shows on a monthly basis.

• Conduct interviews and write articles • Photograph events• Proofread and mark up newspaper copy, layout and photography