Amanda Henson Email and Phone Number

As the Director of Online Reputation, I oversee the training and implementation of the online reputation program for more than 882 enterprise locations. Managing a team of more than 80 field CEOs, facility champions & internal staff gives me ample opportunity to increase adoption through education and communication of best practices. Our department works directly with enterprise marketing departments and across all enterprise sites of services to identify opportunities to leverage positive sentiment for use in marketing materials both on and offline. I worked with IS Mobility to create a Reputation iPad process/policy enabling the facility reputation champions to efficiently capture new reviews in a technologically secure manner. With this update, reputation champions are able to reduce the time they spend capturing reviews while increasing the viability of the reviews. Working with the Security team, we set up a secure way to manage Reputation.com user accounts utilizing the internal security master program and approval process. My duties and responsibilities include: *Implementation and training about online reputation, reviews, and use of the reputation-monitoring program *Increased rate of review capture by more than 45% enterprise wide without increasing negative review percentage*Day-to-day maintenance of the reputation-monitoring program and user access *Manage the review response and investigatory team *Increased rate of review response by up to 500%*Development of regular communications to users regarding system updates, best practices, and frequently asked questions*Provide innovative reporting on reputation data to appropriate field and line of business leadership, sales teams, enterprise finance teams, and enterprise risk teams*In conjunction with a third-party vendor, ensure that 880+ business listings are accurate and optimized

As the Director of Online Reputation, I oversee the training and implementation of the online reputation program for more than 882 enterprise locations. Managing a team of more than 80 field CEOs, facility champions & internal staff gives me ample opportunity to increase adoption through education and communication of best practices. Our department works directly with enterprise marketing departments and across all enterprise sites of services to identify opportunities to leverage positive sentiment for use in marketing materials both on and offline. I worked with IS Mobility to create a Reputation iPad process/policy enabling the facility reputation champions to efficiently capture new reviews in a technologically secure manner. With this update, reputation champions are able to reduce the time they spend capturing reviews while increasing the viability of the reviews. Working with the Security team, we set up a secure way to manage Reputation.com user accounts utilizing the internal security master program and approval process. My duties and responsibilities include: *Implementation and training about online reputation, reviews, and use of the reputation-monitoring program *Increased rate of review capture by more than 45% enterprise wide without increasing negative review percentage*Day-to-day maintenance of the reputation-monitoring program and user access *Manage the review response and investigatory team *Increased rate of review response by up to 500%*Development of regular communications to users regarding system updates, best practices, and frequently asked questions*Provide innovative reporting on reputation data to appropriate field and line of business leadership, sales teams, enterprise finance teams, and enterprise risk teams*In conjunction with a third-party vendor, ensure that 880+ business listings are accurate and optimized

Create and oversee the executive social media strategy-Executive social sharing strategy for Kindred Healthcare Twitter and LinkedIn profiles--Content creation--Project management

Manage and maintain social media presence for KHRS in interim, - creating social media strategy and execution.

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations.

Through Henson Consulting, I work to educate and empower small businesses and bloggers in social media. It is my goal to help small business owners take control of their online marketing in an enigmatic way, while focusing on building relationships with customers. I make sure small businesses are given the BIG business attention and care they deserve, by offering Wordpress support, VA services, community management, social media management and marketing, and IT support.Current Clients:Type-A Parent Conference - Media Relations Director/Volunteer CoordinatorPast Clients:FeedBlitzGregory Case PhotographySusan Carraretto & Janice Croze - 5 Minutes for MomKelly Whalen - The Centsible LifeMelanie Nelson - Blogging BasicsAngela England - Untrained Housewife Emily Vanek - Colorado Moms

I am responsible for managing communication between Type-A Parent conferences and various media outlets. Through the use of press releases, media events, and social broadcasts, I improve relationships with media sources and journalists to obtain optimum media coverage for the organization. As media relations director, I also oversee all communication between the Type-A conference organizers and its media resources.

Volunteer coordination and event implementation for the Type-A Parent Conference. Through the years, I have overseen a team of over 20 volunteers covering all aspects of the conference. Other responsibilities include occasional sponsor liaison, coordination with hotel employees, and extensive work coordinating conference parties, sponsorship meetings and more.For more information about the conference please visit: www.typeaparentconference.com

As a Senior Content Marketing Strategist, I empowered our clients to improve their content marketing efforts by building a comprehensive digital content marketing strategy. From writing engaging blog posts to building a social media presence, I helped healthcare organizations share their stories through digital channels.In this role, I:* Worked with clients to develop a robust and comprehensive social media strategy, including the production of social media videos* Reviewed client blogs and related metrics to make data-driven recommendations for improvement* Developed training materials for onsite and virtual presentations to clients* Composed meaningful blog posts and social media updates* Interviewed physicians for potential stories and marketing material ideas* Collaborate with customers and help them discover and roll-out their ideal e-Newsletter strategy* Helped clients respond rapidly to breaking news events* Traveled to client sites for subject matter expert interviews and group content marketing trainingIn my time with MedTouch, I completed all projects on time and under budget, creating a profit margin for our company and delighting clients. I worked diligently to develop the company's first comprehensive email experience and best practices training, as well as completed the company's largest social media asset audit for a multi-million dollar client.I developed and introduced a social asset audit package to determine our clients' competitive standing on social media, a podcasting package to position clients as thought leaders in new media, and introduced Sitecore 8's Stay Connected Social Media posting feature internally to help client relationship managers fully understand the newest feature in our CRM product. I contributed to our weekly internal client insight report to help clients stay abreast of new features and trends in digital media and have ghost-written numerous healthcare blog for healthcare organizations.

As a customer support specialist at FeedBlitz, I provide our extensive client base with chat and email RSS-to-email support using the Desk application. When providing support to a range of large and small businesses, I regularly collaborate with our Customer Support team and Community Manager to ensure timely responses, on-brand messaging and service that goes above and beyond the client's expectations. My FeedBlitz technical experience includes RSS to email support, parser and splicing set up, email brand security, inbound marketing strategy, inbound marketing education, and email marketing audits. The FeedBlitz Email Audit thoroughly evaluates a site’s presence, overall traffic, and current email marketing usage within that online context. We then combine that information with known and emerging online trends, such as the continued growth of mobile platforms as email clients, to create a list of site-specific recommendations that will enable the site owner to quickly accelerate list growth and create greater value from it. The email audit allows me to engage my inner data geek and equip businesses to take control of their email marketing with greater success.

Amanda is the owner, writer, and marketer for High Impact Mom, a dynamic lifestyle blog focused on empowering readers to impact their community through reviews, recipes, daily life, green living tips, personal finance tips, and spotlights on community impact makers.

While working with V3 Integrated Marketing, I handled many aspects of community and social media marketing management for V3 clients. As a results driven individual, I am highly motivated to help clients optimize their various social media accounts to stimulate authentic growth in their field. Through V3, I also optimized various professional LinkedIn profiles and assisted in the management of LinkedIn business pages and groups for various clients as well. As always, I am open to working with new clients to manage, grow, and cultivate a community of brand advocates.

As the managing editor of Mommy Needs a Break, I reviewed pending blog posts and apply the necessary changes, while also sharing the published blog posts via the site's various social media networks.

A 5 Minutes for Mom, I was in charge of handling all of their social media channels (Facebook, Twitter, StumbleUpon, and Pinterest) while focusing on building community interaction through a variety of strategies while working closely with the marketing arm, owners and editor of 5 Minutes for Mom. During my time with 5 Minutes for Mom, I helped grow the social network community by a combined 10,000+ followers and contributed to a large bump in community engagement.

While working with Small Business Bonfire, I managed the Small Business Bonfire online community by serving as user liaison and community management, created content strategy for and curated the weekly Bonfire Buzz roundup blog post, and served as editor of the community member generated Small Business Bonfire blog.

Over the course of my contract with RM Media, I managed all of Resourceful Mommy Media's initial client communications by serving as a liaison between the company's owner and prospective clients. During this time, I served as a personal assistant to Amy Lupold Bair concerning her client communication and scheduling.

I work with the Type-A Parent online magazine as a contributing author and also serve as an occasional editor.

As the marketing director at Sanctuary Homes, I actively implemented marketing plans that raised awareness of Sanctuary Homes to a household name in the local area by employing social media, local advertising, community outreach, and creative marketing. During my time there, I also worked closely with Starr & Tony Tingle (Sanctuary Homes Owners), both on-site and virtually, to create, implement, and track various marketing strategies while maintaining a balanced marketing budget and increasing brand awareness and engagement on social networks.

While writing for The Music Mamas, I provided detailed concert and music reviews for the online music blog magazine.

As the community manager, I managed Parentella's Twitter and Facebook accounts, led Parentella's weekly Twitter chat (#ptchat), monitored Parentella's brand on Twitter (using Twitter Search) and Google (using Google alerts and other free online tools), headed Parentella's blogger outreach/liaison, maintained feedback emails and user email support, coordinated and tracked inbound marketing projects, and participated in blog/writer management.

During the second Type-A Mom conference, I coordinated the volunteers for the 2010 Type-A Mom Conference and spoke about rebranding during the conference, while also moderating a panel on community and leading the discussion for an education bloggers tribe.

For a year and a half, I was the contributing editor for "Cooking with Kids" section of this online foodie magazine. During this time, I covered a variety of subjects relevant to parents and children in the kitchen, including safety tips, learning opportunities, and recipes.

As the office manager of Interim's Bedford, KY office, I managed 15+ nurses and aides, provided scheduling for the nurses, aides, and therapists, ordered all medical supplies required for the office, coordinated with various doctor's offices to keep up to date medical records, and kept filing up to date. While managing the Bedford branch, I improved brand/doctor relations, devised a more efficient patient records filing system, and managed the patient equipment orders.