*** Preparing to hang up my freelance boots and raring to take ownership of a strategic role where I can make a difference. ***A seasoned, B2C content specialist, I am passionate about honest, written and visual communications that result in positive impacts for both a business and its customers. Having worked on- and off-line across a variety of industries, I have a wealth of experience that brings unique insight to any strategic content challenge.Most recently, this has enabled me to be successful in a succession of freelance and volunteer roles, transitioning from a global NFT/gaming company to nationwide charities, and from telecoms giants to local eco businesses and community concerns.I am at my happiest:• building successful content channels for customer-focused brands• collaborating with external teams and partners for mutually beneficial outcomes • bringing the best out in my team, developing skills and seeing new fire in their eyes • redeveloping content platforms or reworking content to improve response • drawing out every inch of potential from a project or brief (I’m known for ‘something extra’ and have received numerous requests for ‘Amanda Magic’)• bouncing ideas and teasing out the details, while at the same time seeing the birds-eye view.Other people describe me as personable, fair, easy to get along with and ‘gets the job done’. My favourite early career quote from my boss in America was, ‘the best art eye of any young editor I’ve ever seen’.As well as having a career focused on words, I have a strong aptitude for visuals and how layout affects messaging. I have used Adobe Photoshop and InDesign for much of my career, but choose to work with Affinity products at home. My skills in creative software have often seen me to be called upon as an emergency artworker. Because I understand writers, designers and the software they use, I brief, feed back and liaise easily between creatives and other teams.In private, my passions lay in photography and photo editing as well as local conservation in which I take an active role. I also qualified as a nutritional therapist in my spare time some years ago.