Amanda Herrington Email & Phone Number

Ponte Vedra Beach, Fl

• Content editor for ajga.org which garners 1.4 million pageviews per year.• Supervise the editorial, graphic design and production process for all online and print publications and campaigns.• Monitor and maintain various social accounts including Twitter, Facebook, Instagram, YouTube and blog accounts.• Manage national media relations team and personally implement tournament media plans in more than 60 markets.• Produce coverage by national media outlets, such as Sports Illustrated, Golf Channel, Golfweek and Golf World.• Travel to 10+ events per season to implement on-site communications.• Design posters, national ads, logos, digital magazine layouts and newsletters• Maintain the AJGA brand by establishing standards; protect the brand by ensuring standards are met across all platforms and programs. • Mentor and manage 6-10 interns annually and 2-3 full-time employees

Braselton, Ga

• Wrote weekly professional and amateur beat for ajga.org.• Wrote feature stories and designed spreads for digital magazine, The Insider.• Archived organization history, tournament results and player records.• Implemented membership campaign to drive renewals and increase new memberships.• Pitched PGA TOUR and golf publications stories about alumni and current players.

• Traveled to six tournaments in the west region• Developed tournament printed materials and releases.• Created and updated website and social media content.• Captured and edited photography and video for online and media distribution.• Served as on-site media relations and sponsorship contact.

*In order to graduate with a degree in public relations, students in their final semester take a senior campaigns class. In teams, students create a campaign for a client. I was selected to work on The Home Depot team. My group and I worked with The Home Depot executives to create a Foursquare campaign to best fit the company's needs.Designed all graphics and served as lead editor of the campaign book.Researched top Foursquare brands best practices and provided a social media evaluation on The Home Depot's main competitors.Assisted The Home Depot in focus groups.Assisted in the creation of a national Foursquare campaign to recognized customer loyalty.Communicated directly with Vice-President of Corporate Communications and External Affairs.

Assisted the Director of Marketing and Membership with internal and external Club communications, public relations efforts and special events.Developed content, wrote copy and designed graphics for weekly e-newsletter, two monthly e-newsletters and the quarterly magazine. Organized photo shoots for magazine.Assisted in the planning, organizing, promoting and execution of The Georgia Club Celebrity Golf Tournament & Auction in both 2009 and 2010. Coordinated players Planned and coordinated a campaign that raised $18,000 for the charity event featuring The Georgia Club CEO. Designed all graphics for The Georgia Club Foundation events including six logos, a rack card, four posters, three event programs and a billboard sign; negotiated with local printers to have items made.Wrote press releases, pitched local media and orchestrated eCampaigns for Georgia Club events.Generated and maintained content for website (www.TheGeorgiaClub.com), blog, two Facebook pages and Twitter account (@TheGeorgiaClub); used Google Analytics to monitor online activity.

Prepared budget for the 2009–2010 academic year; created budgets for several PRSSA events.Organized financial records, made timely deposits, balanced accounts weekly, and prepared bi-monthly statements for executive board.Collected and managed dues for more than 300 members.Oversaw a fundraising committee of five students and helped organize PRSSA fundraisers.Worked with executive board to set goals for the organization as a whole, plan events and increase membership.

Developed a press kit and updated existing media list. Pitched local media outlets for coverage of events.Set up Facebook, Twitter, and Flickr accounts and a Wordpress Blog.Helped create, plan and promote a sold-out wine tasting event.Wrote press releases; designed promotional event flier and postcard.

Helped to collect and assimilate data on Web-based pressrooms on Fortune 500 company websites for an academic study on journalist-PR communication methods and toolsWorked independently using time-management skills, but coordinated with other researchers

Directed and edited the live filming of one-hour church services for television broadcastCommunicated with cameramen to queue shots of choir, minister and congregation to capture the First United Methodist experienceCoordinated with sound technician to assure all aspects of visual and sound components were at the appropriate levelsWorked with short deadlines to edit service for on-air broadcast

Public Relations

English

Earned 6 credit hours while experiencing European culture Studied English under two world;

Bachelor Of Arts, Journalism; Public Relations