• Drove product sell-in of 8 skus for Target stores launch in March 2023 • Led new product innovation, including project management & timelines, and pipeline strategy by leveraging insights, white space opportunities and analytics in support of growth objectives • Led and developed differentiated product positioning and concepts for 33 skus, ensuring cross-functional consistency of messaging across all consumer touch points

• Key player in launching brand into mass market (Target, Ulta, Walmart, CVS, Walgreens) with >20 skus including identifying white space & managing concept-to-launch, consumer-focused execution of new product while partnering closely with PD• Led clinical & consumer studies for 100+ products, resulting in impactful claims & assets for 360 marketing • Owned new category & pipeline expansion, including identifying trends and consumer insights, creating product positioning & claims, point of difference, performance targets, & pricing • Led national market research studies to measure consumer perception of formulas, packaging and concepts via quantitative & qualitative testing • Led brand distribution expansion in Canada, UK, Europe & China by creating internationally compliant products & packaging

Oversaw LA operations including staffing, project management and deliverables while managing client relations from point of contact to sale.

• Managed competitive analyses incl. SRP, ingredients, sizing & packaging for NPD in toiletries, color cosmetics, skincare & fragrances, resulting in successful product launches in Fall 2014