Marketing
Current▪ Create and execute annual marketing plan, including managing the content calendar and 3rd party resources.▪ Create, edit & produce basic in-house graphics & videos using Photoshop, InDesign and other Adobe Creative Suite.▪ Coordinate with outside agencies and freelancers as needed.▪ Maintain consistent branding, adjusting message among various platforms.▪ Establish and maintain Social Media accounts that fit new and current marketing strategies.▪ Track & maintain SEO/SEM rankings▪ Create content that is consistent with SEO tactics.▪ Implement, manage and track Google Ads, Facebook Ads▪ Create and execute regular email marketing campaigns, including list segmentation.▪ Collaborate with various departments to align marketing efforts with sales goals.▪ Occasional travel to acquire content (video, photo).▪ Use of google analytics to show ROI on campaigns.▪ Responsible for website content and website updates on Wordpress CMS, using Divi, Yoast, and Cloudflare.▪ Responsible for trade-show logistics.▪ Manage Amazon eCommerce.▪ Competitor, Industry & Market Research.▪ Locate relevant bids with specific software, including public and private.▪ Management of pre-bid and post-bid requirements, including COI's, pre-qual, and bonds.▪ Manage our Chemical Product Development team.