Amanda Higgins Email & Phone Number

Oakland, California, Us

Lead internal and external communications for Kaiser Permanente’s largest market. Accountable for reputation and employee engagement outcomes. Drive service and excellence through a full service internal creative agency.

Oakland, California, Us

Parachuted in to a million situations to advise on operational decisions that could affect reputation. Completed a master class daily with mentors on every aspect of healthcare and organizational efforts. Convened, counseled, created paths for clear, accurate, integrity-filled communication.Developed and collaborated on communication plans, campaigns, messaging, channels, relationships, playbooks, and whatever business objectives called for.

Oakland, California, Us

Led the communications efforts for the 6,000 member IT organization of Kaiser Permanente. Helped to tell the story of Kaiser Permanente's technology-enabled, personal health care to Kaiser Permanente employees, and to the public through partnership in Kaiser Permanente's public relations efforts.Contributed as part of the IT executive team to the strategy and execution of large-scale technology transformation initiatives. Managed high level of change.Supported CIO communications, including speakers bureau, speech and presentation development, bylines, media interviews, and internal forums. Drove internal communications for highly-segmented employee population in continuously changing environment. Led team of 30 professionals managing the IT employee intranet, manager communications initiatives and training program, world-class internal conferences and townhalls, and communications services in support of care delivery, health plan, infrastructure, corporate services, innovation and mobility.Partnered with media relations and issues management to drive positive press coverage and promotion of Kaiser Permanente's leading health IT capabilities. Drove awards applications.Built the infrastructure for IT Communications, including process definition and tools selection and management to ensure high performance.Realigned IT Communications team to better meet the needs of executive clients and employee audiences, standardized communications job descriptions across business units, created and socialized a defined scope of services. Maintained an excellent client satisfaction rating with key internal clients through feedback loops and partnership.

Led global public relations, advertising, online, internal and executive communications programs. Coached and counseled CEO and executive staff on strategic business planning, media interviews, crisis communication, and company-wide internal and external presentations. Drove public relations, AR, and pre-IPO investor relations programs. Consistently achieved high-impact press coverage in top 50 publications for the market, and in broad consumer outlets including Oprah, San Jose Mercury News, BusinessWeek, TIME, New York Times.Successfully managed all worldwide agency relationships for public relations, investor relations, design, advertising, event, and branding. Responsible for all aspects of event marketing, brand positioning and development, advertising, and web and creative services. Managed $10 million budget and eight-member team.Drove collaboration across global teams – Led cross-functional executives across global offices in France, Russia, China, and Mexico in Product Marketing, Sales, Engineering, Operations to ensure cohesive communications aligned with company vision and strategies.Developed extensive content – Consistently translated complex ideas into simple and effective original content for executive level communication. Materials included investor and global partner communications, internal quarterly all hands presentations, and customer messaging.Successfuly developed and executed web operations and external developer programs - Managed web operations, marketing and PR programs that included blogger relations, customer relations, viral marketing initiatives. Managed Magellan developer program communications including messaging, collateral, presentations, events, newsletters, and flash emails.

Meudon, Île-De-France, Fr

Coached CEO and COO on communication plans across 13 locations worldwide and owned company positioning strategies - Coached CEO and COO in communication efforts including internal and external presentations, team management and media interviews. Led internal communication across 13 locations worldwide, and between Thales Navigation and parent company Thales Group. Drove messaging and positioning strategies for company and product lines. Significantly improved communication processes and successfully developed analyst relations in new areas - Established processes and standardized approach for worldwide public relations efforts. Enhanced the existing and built a new public relations and analyst relations program for three distinct entities, including navigation and positioning products for consumers, government, and industry. Positioned Company in the global GPS market during volatile market and company shifts.

Trained executive staff on communication strategies and developed a highly successful product review program with 98% positive coverage - Collaborated with executive staff on message and contingency preparation for media and employee communications. Media trained executive spokespeople with marked improvements in message pull-through, interview control, and article quotes. Successfully achieved average of 30 product reviews per quarter with 98% being highly positive. There were 350 articles per quarter featuring or with prominent and positive mention of OmniSky. Built industry events program that resulted in a per-event average of 20 positive press articles, 2000 leads, and 100 subscription acquisitions.Built comprehensive public relations program from foundation to success - Managed $3.8 million budget. Recruited and managed in-house team of five quality public relations and marketing communications professionals, agencies, and consultant resources. Created company’s first integrated marketing message architecture and coordinated launch processes with all marketing disciplines within the company. Created cross-marketing message strategy and launch plan for new business models. Created corporate presentations, employee communications, message development for customer service and other external communications from inception to packaging.

Worked directly with CEO of Infoseek, and then GM of Go.com, as well as the executive team to internalize communication strategy. Orchestrated a debut media event resulting in one-day stock climb of 67%. Worked directly with CEO, and executive team to bring communication strategy to the business process and manage up-to-the-minute directional changes. Managed comprehensive PR program, including proactive media relations, announcement strategy, crisis communications, mergers and acquisitions, major product launches and events, press release writing, executive media training, support material development, agency review and management, budget tracking.Managed budget for and collaboration with international communications teams - Managed $2.6 million budget. Managed three-person PR team. Developed multi-tiered community relations program coordinated across nine company locations. Coordinated with German and Japanese joint venture communications teams to ensure message and strategy alignment.

Us

Owned and managed public relations, media placement and event programs - Managed advertising agency and oversaw media placement. Coordinated creative efforts, working with agency and product managers to produce print ads and editorials. Managed comprehensive consumer technology public relations program; product launches, press releases and other external documents; reviews program; media relations; press mailings, interviews, and demonstrations. Assisted in development and ongoing efforts of community relations program. Managed all aspects of company trade show and events program, including webcast entertainment events.

San Jose, California, Us

Managed public relations and event programs - Managed advertising agency and oversaw media placement. Coordinated creative efforts, working with agency and product managers to produce print ads and editorials. Managed comprehensive consumer technology public relations program; product launches, press releases and other external documents; reviews program; media relations; press mailings, interviews, and demonstrations. Assisted in development and ongoing efforts of community relations program. Managed all aspects of company trade show and events program.

Taught English as a Second Language to adults in Skopje, Macedonia As a community service. Created lesson plans; used Total Physical Response method to reinforce learning in a hands-on, experiential adult learning environment. Landed in a new country and with very few resources planned and promoted class, communicated across language barriers, prepared all materials and improvised when equipment and materials were unavailable.Also mentored teens and young adults, teaching theatre skills and arranging service and travel opportunities for Macedonian youth.

Detroit, Michigan, Us

Edited white papers and research reports created by managers in training program at the NUMMI automotive plant in Fremont. Assisted program participants and leaders in creating all written materials and presentations.Learned and modeled through office implementation key Toyota manufacturing concepts, including JIT manufacturing, kaizen, kanban, and genchi genbutsu.

Ba, Journalism

Diploma