Amanda H. Email & Phone Number

I help fashion & beauty e-commerce brands create a customer experience that turns empty shopping carts into repeat customers, makes the checkout process 3-clicks or less, and leaves customers obsessed with the Luxe Design Experience.

Marlborough, Ma, Us

• Promoted twice during my tenure, to Director, March 2023, and Senior Manager, March 2020• Serve as the highest level leader for UX and Design across all divisions in the organization, evangelizing design value• Recruited, mentored, and retained a diverse UX team of 12+ members, achieving a 100% retention rate over 2 years• Initiated the development of the first Global Design System, Anatomy, scaling of the product team to 5 full-time employees• Led the development of 25+ reusable components for the design system, resulting in $10.5M cost savings and a 40%reduction in development time• Managed the strategic shift to Figma, resulting in a 25% design adoption rate and enhancing design workflows• Developed and deployed npm packages across 5 sites/products, elevating SiteImprove scores by approximately 15 points• Led continuous improvements to Anatomy, achieving industry-leading SiteImprove scores of 96.0 overall and 95.6 foraccessibility, surpassing benchmarks by 20%• Directed UX initiatives for inaugural eCommerce experience, resulting in rapid growth to $100M in sales post-MVP launch• Established a user-centric design process for the team rooted in user testing, increasing ROI to $100 for every $1 invested

Waltham, Ma, Us

• Designed and launched a premium product page model with advanced configuration options, improving conversion rates by 20% for high-value items• Key player in creating the product model for the site architecture, which informed the migration plan to the CMS Sitecore• Instrumental in establishing a unified Design System (SWAN today), enhancing brand consistency and improving cross-team collaboration in product development• Spearheaded the adoption of design-thinking methodologies, fostering a culture of user-centric innovation and rapid prototyping across product teams• Established new photography standards for page templates, resulting in a ~35% improvement in user engagement metrics for visually-driven content

Boston, Ma, Us

• Conceptualized and implemented Boston Children's MyWay app, achieving 4,000+ downloads in 6 months and decreasing patient navigation time by 25%, enhancing hospital efficiency• Earned Silver Hatch Award for two consecutive years (2011/2012) and secured MITX Award finalist position, demonstrating excellence in mobile app innovation• Spearheaded development of 'Until Every Child is Well' omnichannel brand campaign in collaboration with MMB agency, aligning marketing efforts with organizational mission• Led design direction for the organization's website, partnering with an implementation vendor

Needham, Ma, Us

• Founding member of the SniqueAway.com experience team, developing it from the ground up, exceeding $1 million members within one year of launch• Led end-to-end rebrand initiative, creating a unified visual language across all touch points, resulting in 25% lift in brand value• Implemented targeted PR strategy, resulting in placements in prestigious media outlets, such as Cosmopolitan, The New York Times, and The Boston Globe, enhancing brand credibility and market reach• Directed conceptual design of up to 12 weekly boutique hotel promotions, enhancing user engagement and driving growth in the luxury travel segment • Received a MITX 2010 award for excellence in innovation design as an industry leading product

Hingham, Ma, Us

• Spearheaded the design of integrated advertising campaigns featured in the Boston Globe and New York Times during Fashion Week, leading to a 25% increase in brand visibility• Collaborated with Senior Art Director to develop innovative concepts for monthly promotional campaigns and quarterly 120-page product catalogs, enhancing customer engagement by 20%• Directed the testing and optimization of in-store collateral leading to a seamless look book web shopping experience, which drove a record 40% increase in holiday sales• Served as On-set Art Director for high-profile model and product photo shoots in New York City, elevating brand imagery and contributing to a 20% increase in customer acquisition

Quincy, Ma, Us

• Directed the development and architecture of the company e-commerce site, consisting of over 400 products. Produced 4 corporate B-to-B websites• Managed the production of two annual corporate sales catalogs. Directed product photo-shoots and managed the production team, catalog layout design, proofreading and press-run approval• Created a high-volume of advertising templates for the sales force, which were developed for specialized customer programs and new client presentations

Executive Leadership

User Experience Design, Uxd And User Research

Masters In Digital Media, Specialization, Interactive Design

Bs, Graphic Design, Minor In Business Administration

High School Diploma, High School/Secondary Diplomas And Certificates