• As part of a learning sabbatical, attended the Recurse Center, a self-directed coding retreat, where my study focused on increasing my knowledge of React, CSS, and digital colorspaces• Created Huetility, a React app to ease color exploration and decision-making for engineers - implemented a color picker, provided accessibility information through color contrast calculations and color blindness emulations, and displayed tints, shades, and color harmony palettes• Started and led weekly study groups for React (20+ participants) and CSS (5+ participants)

• Shipped clean, tested features in TypeScript, React, and Django at a fast-paced insurtech/fintech startup• Developed React core components including pagination, notification banners, cards, layouts, and many reusable form elements• Created React demo of new insurance product including underwriting flow and management portfolio, and collaborated with a backend partner writing the API• Worked in modern software process: touched most parts of the technical ecosystem, carried pager, drafted technical plans, kept documentation up-to-date, wrote unit and integration tests, and reviewed pull requests• Tackled projects of increasing complexity and expanded capabilities in Jest and React Testing Library, product and UX decisionmaking, debugging and QA, app infrastructure, and API creation

• Migrated multi-step application form to React, including rating, disclosures, disclaimers, types, error handling, egress read and write, and a complex responsive matrix of products, plans, and coverage details• Served as project and product owner for the launch of vision and dental insurance offerings and wrote the frontend code for their delivery, which resulted in a 50% recurring revenue increase in individual premiums• Created broker dashboard and client management tooling, including widgets, modals, API, and tests

• Designed and wrote outbound communications for website, social media, and email• Increased website visits by 66%, visitors by 72%, and pageviews by 48% year-over-year• Used analytics and creativity to boost Instagram engagement by 138%• Supported development with collateral design, copy editing, and highly-effective fundraising campaigns across our marketing channels• Planned and executed marketing and PR for book launch and promotion• Launched risograph printshop and first wave of artists-in-residence to expand printmaking and art programming

• Started and ran an artisan art supplies company at limncolors.com• Wore all the hats: operations, marketing, finance, customer service, and administration• Built an engaging, inimitable brand from the ground up and grew revenue year over year• Made watercolor paint from scratch: sourced pigments and ingredients, developed product formulas, devised processes and tooling, mulled paint, 3d printed containers, and packaged products• Managed e-commerce platform from product photography and descriptions to order fulfillment• Taught watercolor classes: created curriculum and student outreach materials, researched and wrote watercolor book for participants, provided individualized and group instruction• Gave paintmaking and pigment demos at Maker Faire Bay Area, Exploratorium, and Flax Art & Design• Researched and wrote content for Composition Art Lab, a 60-day online course offered through TRYStudio.co and led class art critiques via video chat and Facebook groups

• Managed strategy, team, and budget for all marketing activity at the country's largest industrial arts makerspace• Collaborated with the rest of the executive team to increase attendance, profitability, and community engagement• Led a complete overhaul of the website and online store, with significant contributions to content, information architecture, and user experience• Produced print and digital ad campaigns, social media content, postal mail campaigns, and weekly email newsletter• Partnered with Development on communications, assets, and campaigns to drive membership and donations• Managed vendors for web development, IT, printing, social media, and mail campaigns

• Managed strategy and execution for digital marketing, leading a social media and web team that increased site visitors 25% and resource library pageviews 176%, grew social media audience 75% and engagement 150%, and accrued 600,000+ YouTube video views• Grew presence and engagement across online channels and continually adjust approach according to digital analytics and best practices• Led projects with digital agency, producing multimedia assets, websites, and digital campaigns• Owned, optimized for search, and constantly improved corporate websites, including interactive library of ~450 thought leadership assets, a trio of interactive and beautifully designed “why” pages to express the heart of the company, and an intuitively structured portfolio of product offerings• Established editorial calendar and worked with industry segment leaders, subject matter experts, writers, and designers to produce premium content marketing assets including papers, infographics, articles, and blog posts

• Built brand and engagement and acted as steward of identity, mission, and position• Owned complete marketing plan and execution, including strategy, budget, concept and content creation, and project management• Managed online and print collateral, advertising, presentations, sales tools, press, events, online communities, and new product launches• Led social media and web outreach on Twitter, Facebook, LinkedIn, Google+, company blog, and email campaigns• Managed relationship with graphic design firm, PR agency, videographer, photographer, and consultants• Engaged, inspired, and galvanized the organization around the brand so all could bring it to life in their area of functional expertise

• Excelled in team consulting engagements partnering MBA students with area businesses involving benchmarking, division of stakeholders into psychographic groups with messages and media tailored specifically to their lifestyles, strategy creation, marketing plans, and weekly meetings with formal presentations• Created three phase proposal for Knoxville Force’s start-up period, first season, and subsequent years addressing strategies for vendors, sponsors, and fans• Generated social media and campaign ideas supporting Martina McBride’s album launch• Led East Tennessee Foundation project to attract new donors, educate board, and modernize messaging, which organization implemented upon conclusion of consulting engagement

• Determined viability, barriers, and drivers for a demand creation project introducing a high-growth product offering to new markets• Conducted extensive research on the operating and marketing environment with other project leaders, consultants, and potential affiliates• Created compelling value stories to drive behavioral change through understanding of product attributes and related benefits, documenting value chain structure, trends of industry and promotions, and portraits of market players• Advocated wins for all players in the value chain beyond traditional B2B strategy• Identified and connected with potential co-branding partners

• Ultimately responsible for strategy and execution for day-to-day operations, employees, and finances of a music venue, gallery, and lounge• Built sales and reputation by improving products and identity resulting in an 18% increase of gross profits• Reached for new clientele through design and creation of promotional materials and by implementing new marketing programs• Decreased shrinkage by 29% and maintained through employee training and new inventory and ordering processes• Developed business processes and reporting for events, payroll, budgeting, ordering, cash-handling, and HR practices

• Executed all office operations for two small businesses in the same building• Analyzed and improved financial activities and office systems including cost tracking, budgeting, and bookkeeping• Enabled AIS to reach ISO 9000 compliance through improvements in data collection and business documentation• Steered AAF from bankruptcy to profitability through a restructuring of operations• Served as primary contact for vendors, customers, financial representatives, and union and non-union employees