Amanda Holtstrom, P.Eng Email & Phone Number

Ottawa, On, Ca

Ottawa, Ontario, Canada

I speak at conferences, schools and events several times yearly on topics like user experience design, leadership, project management and product management.- Product Launch Readiness | Smith School of Business, Queen's University, June 2024- Designing for Product Sustainability | OPMMA Meetup, Ottawa, May 2024- Digital Content Strategy for Product Leaders | Product Camp, Ottawa, April 2024- Accessibility for Media and Technology Vendors | NAB New York, Oct 2023- Cloud vs On-Prem Technology Sustainability | Media Tech Sustainability Summit, July 2023- Secure Cross-Vendor Interoperability | IBC, Amsterdam, Sept 2022- Uniting Teams & Fostering Collaboration | Product Camp, Ottawa, April 2021- Status Games | OPMMA & GOAT, Fall 2020- Agile Systems Thinking | Ottawa Agile Meetup, Spring 2020- Seductive UX Interaction | CapCHI, Ottawa, June 2012- Adoption & Digital Transformation | Gilbane, Boston, November 2012- Design Inspiration | Ottawa Design Mixer, Feb 2011

Ottawa, Ontario, Canada

Responsible for envisioning and delivering the next generation of platforms and user experience for the Ross Video product ecosystem, encompassing 7 products and 3 platforms, including mobile, desktop and web- Created and executed multi-product, integrated roadmaps in consultation with business leaders across the organization- Created multiple, integrated business strategies, pricing models and strategic launch plans- Built and led 9 different agile delivery teams, composed of ~45 team members, in the release of more than 40 major and minor releases- Developed marketing strategies and launched 2 new products, grew existing product line web traffic 7% per month and 400 product downloads per day - Rationalized product portfolio, defined regional sales strategy, managed product codes, achieved annual $1M revenue target for “non-revenue generating” products - Created business partner training program and series of webinars for customers, maintained and grew online developer communityProducts and platforms included: DashBoard, Ross Web Platform, Inception Mobile App, AuraReact Web Framework, Ross Platform Manager, Lightning Control System, PowerPlay and Interstellar

Ottawa, Canada Area

Contributed to the Agile transformation of EDC by coaching employees on agile, design thinking and system thinking with the goal of supporting Export Development Canada in delivering more value, faster.- Onboarded 3 teams to Scrum, created and executed a plan to uplift the Business Solution Delivery group to Agile leadership coaching- Built a Product Owner curriculum, cultivated a Product Owner COE- Organized a thought leadership speaker series- Uplifted a 50 person program to Scaled Agile Framework (SAFe)

Ottawa, Ontario, Canada

> Provided strategic planning services to various enterprises undergoing agile transformations, including executive coaching, resource planning and change management and communication strategies> Delivered 4 hour Agile training workshops to over 200 people

Owned 50 professional strategic, digital and technology service engagements for large enterprises throughout Canada, USA and Brazil in various sectors- Led distributed delivery teams in the execution of business strategies on a variety of platforms, including Sitecore, Teamsite/livesite, SharePoint, Office365- Generated multi-millions of annual services revenues through leading the design and delivery of high profile content management systems for enterprises crossing industries, including engineering, manufacturing, energy, mining, not-for-profit, logistics, telecom, transportation, health care & legal- Delivered creative solutions to client problems by drawing on UX design, business strategy, digital delivery & marketing, agile coaching and governance - Services, roles and methods provided include user experience design (wireframes, visual design, information architecture, personas), user research (focus groups, contextual inquiry, persona interviews, surveys), strategist (road mapping, vision, mission, competitive analysis, budgeting, technology assessment), product owner (requirements elicitation, user story writing and prioritization), content strategy, communication & change management- Technology platforms and solution space included public-facing websites, intranets, collaboration and productivity sites, digital workplace, document management and records management

Ottawa, Ontario, Canada

Contributed to 30+ releases as product owner and user experience designer. Includes the definition and co-ordination of the user experience provided by the ECM Suite, which encompassed 100+ products in a single release.Responsibilities and roles included: user experience strategy (product vision, competitive analysis), user experience design (wireframes, guidelines, business process mapping), user experience research (usability testing, persona, contextual inquiry) and product owner (user story writing and review). Also assisted in establishing an agile development process at OpenText, hiring activities and presenting at OpenText's yearly user conference.

Kingston, Ontario, Canada

Provided user experience design and research services to product management and development for a variety of products, including Hummingbird eDocs, eDocs for SharePoint, Mobility, IM, Collaboration, HECMO and Webtop. Platforms included Windows 2000, Windows XP, Web (IE & Firefox), Unix and Mobile Devices.

Ba, English Literature

My desire to achieve balance between my technical and creative interests to concurrently purse an English degree. I traveled to England.

Engineering, Computer

Activities and Societies: Chairperson of the Equality Issues Committee, Chairperson of Dec 6th Memorial My interest in computers led me.