Same consultancy with a fresh name. Zolay is a team of freelancers, including myself, offering fresh new social media and digital marketing services to a range of B2B and B2C companies. Want to learn more? Set up time with me on my calendar: calendly.com/mediamandy/intro

Social Media Club Global is an international education and networking nonprofit with city chapters spanning multiple continents. As the President of the Los Angeles Chapter, I rebuilt systems and communities from the ground up. As the VP of the Social Media Club Global, I intend to reinvigorate our community while providing value from membership perks to education and beyond.Stay tuned, I'm just getting started.

My agency, Zolay, proudly provides social media consulting services for All Raise.

My agency, Zolay, proudly provides social media consulting services for All Raise.

My agency, Zolay, proudly provides social media consulting services for PCI Media.

My agency, Zolay, proudly provides social media consulting services for Operator Collective.

My agency, Zolay, proudly provides social media consulting services for Clever.

My agency, Zolay, proudly provided social media consulting services for The Atlantic's immersive art show in LA - A Forest for the Trees.

My agency, Zolay, proudly provided social media consulting services for Beautify Earth.

Maternity Coverage for USC Social Media. During my brief time I implemented- a new Social Media Resource Guide for campus Social Media Managers- Campus branded Canva templates for Instagram Stories, Facebook Stories- Welcome Experience (back to school) campaign planning- Refreshed social media best practices documentation for USC Brand Guidelines

MediaMandy Agency is the original name for my agency, now known as Zolay. • My team and I provided full stack digital marketing services on a freelance basis, including--- Social Media strategy, execution, analytics --- Event Photography and Videography--- E-commerce management--- Commercial Video Production--- SEO optimization--- Event management, marketing and PR--- Crowdfunding and fundraising strategy, marketing and PR• Additionally, I teach classes of 2-70 students how to improve their business outcomes using digital marketing, including social media content research, ideation, creation and analytics all on a budget. Sessions have been held at UCLA, digital marketing conferences, libraries and co-working spaces.

Produced digital content for CBS All Access Shows, including Star Trek, The Good Fight, Twilight Zone and more.Previously: Digital Producer, Primetime and Specials @ CBSProduced live content (primarily Facebook Live Video and Live Tweets) for multiple CBS accounts including: NCIS, Criminal Minds, GRAMMY Awards, Emmys, The Late Show with Steven Colbert, Hawaii Five-O, Blue Bloods, S.W.A.T. and SEAL Team.Contributions- As part of a team-wide effort, changed the process by which our team receives content. This quicker content delivery system provides producers precious extra hours to create and tweak live content.-Collaborated on Facebook Lives worth hundreds of thousands of dollars in sponsorships. Met sponsorship needs and deadlines far beyond engagement expectations.- Built stronger voices on each account, including more involved community management on a day-to-day basis- Created multiple custom GIF campaigns based on audience requests.- Collaborated to begin building social media templates (in Adobe Photoshop, InDesign and Premiere) so teams could iterate and execute content more quickly with each new trend.

Content production consultant and project manager hybrid.UCLA Spark is UCLA's crowdfunding platform. To date, we have raised over $1 million for UCLA faculty, staff and student projects.Contributions• Raised $30K with the largest student run crowdfunding campaign at UCLA to date. • Raised over $100K in FY 16-17. • Tripled project output by revamping the application, training and stewardship processes.• Forged new partnerships between social media and research teams to create a new prospect research initiative.Primary Responsibilities• Campaign Management: Spark provides multiple consultation services for our campus clients. After mapping out a successful campaign, we have 4-10 meetings with projects to train them on skills necessary for a successful campaign. Through our personalized meeting structure, we offer accountability and advice crowdfunding campaign managers would never receive fundraising solo on another platform like Indiegogo or Kickstarter. After workshopping a campaign's PR, communications, video, photography, and donor retention strategies, over 85% of our projects achieve full funding. • Project management: We lead clients through the crowdfunding process, from video concept to post campaign stewardship. By working directly with project leaders, we help them utilize their own teams to create unique and rewarding campaigns. • Graphic Design and Video Production: Many of our on campus clients do not have a designer or videographer on staff. To help them run their campaign, we offer graphic design services for their social media and fundraising events. In addition, we help many projects create videos for use on their project pages and wider marketing efforts.Secondary Responsibilities• Digital Media Management for UCLA Spark's online presence, including social media, web design, SEO, and web analytics.

Digital and Print Marketing Specialist with two clients:• Meitu (Chinese App, Software and Tech Company) Duties Included: media buying, influencer outreach, trend research, social media curation, UX/UI consultation, design (for social media and promotional products)Contributions: grew our influencer database by 400%, created and directed fresh content for 13 brands, culturally translated potential PR challenges with a Chinese staff.• LA Laser Center (Dermatology and Plastic Surgery Business with 18 locations) duties: ad buying (print, radio, tv, social, ppc), e-commerce, influencer program, social media management, email marketing, event planning, SEO (keyword research, web copy), call trackingContributions: revamped our entire sales process, including training all employees, created a strategy for Facebook, Instagram and Twitter, reduced print marketing contracts by 20%, established call tracking to track true conversions in order to target print and digital efforts more effectively.

I worked for Laundry Service Agency with LA 2024 (now LA 2028)- LA’s bid to host the Olympic and Paralympic Games!Secondary Clients: Fox Broadcasting Company, Beats by DreSocial content producer and project manager. Contributions• Created brand guidelines for all content during launch phase. These guidelines were utilized for the official launch of the campaign.• Created and owned the entire content production process. From strategy to shoot dates to hiring talent to creative direction on set. • Created and owned asset management processes. Submitting and collecting assets from all key partners as well as managing assets in a bi-coastal agency environment.• Partnered with up and coming Instagram stars to share content and get the word out about the campaign. I was able to land a 30K influencer post for free.• Saved our team at least $10K by photographing and interviewing athletes and influencers at red carpet events. Primary Responsibilities• Content production, primarily photo and video (hiring and managing photographers, videographers, post-production teams, and designers)• Content Capture (photo and video services for our social media accounts)• Content distribution• UGC programming• Influencer managementDeliverables & Asset Management • Storyboard decks• Project status updates• Post-event recaps

• On a team of 2, raised Facebook likes by 100K, Instagram followers by 34K, Twitter followers by 30K, YouTube subscribers by 10K.• Successfully survived the UCLA Flood! By quickly accessing authorities isolating our accounts as a trusted source of information, we cemented the @UCLA accounts as • Ongoing duties included daily monitoring, monthly analytics, community management, campaign planning and content production on four primary channels (Facebook, Instagram, Twitter, YouTube).• Created rollout plans for Snapchat, Pinterest, Youtube Playlists, LinkedIn• Researched, organized and executed PR stunts for events, primarily to facilitate social media use.• Advised design and development teams to further integrate social media across digital platforms on campus. • Primary advisor to all other campus departments on social media use, including event management, real time content management, best practices, and channel-specific obstacles.

Contributions• Marketing manager for 4 successful crowdfunding campaigns totalling over $40K• Established a metrics database (before most social media channels had free data exports)• Taught interns and employees how to better manage accounts. Empowered performers to speak from their own perspectives in takeovers.• Launched 2 Instagram AccountsDuties• Managed social media campaigns on four continents: content curation, contests, photography, design, community management (Twitter, Facebook, Instagram, Vimeo)• Events : guest communications, event photography, booking live music, poster design, performer management

• Increased our media impressions by 300% using social media and grassroots marketing tactics. By using the new (at the time) features of Facebook, Yelp and Foursquare.• As a result of our expanded marketing efforts, attendance and sponsorships nearly doubled, resulting in our largest year to date.• Initiated a new civic engagement program to increase volunteer attendance and retention. Volunteer attendance nearly doubled and many volunteers continue to attend each year.• Restructured our volunteer management system to make check in processes faster, email communication smoother and