Marketing, client relations, analyze and improve organizational processes, implement successful marketing strategies to increase lead generation and sales, and manage business logistics to increase productivity and efficiency, monitoring projects and ensuring deadlines are met, budget management, accounts payable/receivables, payroll, and scheduling.

AXS TV, HDNET MOVIES, and Magnolia Pictures On Demand (Mark Cuban Companies)Managed B2B "key account" client relationships, planned and implemented sales strategies driving revenue growth for cable entertainment networks, AT&T U-Verse, DIRECTV, Comcast, Charter, Suddenlink, and mulitiple Independent Cable/Internet & Telco Providers across the U.S (Marketing and Ad Sales Groups)Executed product launches for Magnolia Pictures On Demand and AXS TV VOD contentDesigned and executed cost effective national marketing and promotional campaigns to strengthen brand identity/awareness to drive tune-in and customer engagementIncreased affiliate participation in running monthly digital marketing, social media, and email marketingCoordinated Q&A’s with talent to create videos for affiliate Entertainment BlogsCollaborated with clients to create consumer sweepstakesAnalyzed marketing campaigns and incentives to quantify cost effectiveness/ROIPlanned and coordinated special events and VIP incentive trips (e.g. PR Events, The Grammy’s, various music festivals, live concerts, movie premieres)Supervised live broadcast of concerts (e.g. BUSH, Collective Soul, Bret Michaels) and live MMA fightsPartnered with clients at sports arenas & stadiums to build customer engagementCollaborated with universities to create promotions to establish the next generation of AXS TV subscribersIndependently developed & implemented successful subscriber growth strategies & tactics• Sales incentive programs for customer care groups to increase distribution• Sales skills and product knowledge training for customer service & direct sales teamsCreated monthly B2B programming email blastsCoordinated national and regional trade show participation, industry conventions, and conferences

HBO & CinemaxResponsible for 500+ Independent Cable & Telco accounts generating in excess of $40 million in annual subscriber revenueExecuted fully integrated strategic marketing plans including branding, advertising, direct marketing, promotions, and eventsExecuted product launches (i.e. HBO and Cinemax High Definition, On Demand services, HBO Go)Independently developed & implemented successful subscriber growth strategies & tacticsSales incentive programs for customer care groups to increase subscribers• Sales incentive programs for customer care groups to increase distribution• Sales skills and product knowledge training for customer service & direct sales teamsCoordinated national and regional trade show participation, industry conventions, and conferencesManaged affiliate marketing funds and annual budgets in excess of $1 millionAssisted with contract negotiations on affiliation agreements and amendments with legal, operations, affiliate needsPrepared cost versus budget variance analysis and subscriber budget to actual trend reportsReviewed and processed marketing invoices in compliance to corporate policies and contractual obligations