Analyze and troubleshoot factors that impact community occupancy performance. Propose and develop alternatives for achieving occupancy goals and working with the on-site team members to implement short and long-term goals that coordinate with the Company’s strategic plan. Conduct market studies, identify and interpret potential impact to communities, and develop creative marketing strategies that reinforce the property’s competitive advantage within the market. Evaluate leasing and renewal policies, processes, and procedures, and make recommendations to management that enhance and improve the communities leasing and renewal performance. Conduct one-on-one and small group sales and marketing training on new programs that promote the use of the latest internet and web site advertising, outreach marketing, and sales methods. Create and produce various reports and analyses that communicate key issues, trends, activities, and results of marketing initiatives, and make recommendations to management for improvement. Negotiate contracts, proof and approve copy, and design and implement marketing and advertising campaigns. Interior design and decorating of clubhouses and model apartments.Specifics- Facilitates department marketing initiatives- Strategic market planning- Review advertising opportunities and implementation - Marketing collateral development - Web enhancement and SEO - Team building and leading- Analyzing direct market and consumer trends - Promote brand awareness- Vendor negotiation - Budget preparation/administration- Provide competitor intelligence for due diligence efforts- Interior design of models and clubhouses

Develop, establish, and maintain marketing strategies to meet organizational objectives in the multi-family industry. Effective management of the marketing, advertising , and promotional activities for fifty apartment communities in eight states containing 12,200 units. Conduct market research to determine market requirements for existing and future products specializing in the multi-family industry. Frequent analysis of market conditions and competitor information to develop strong marketing campaigns and projections for future strategies and changing demographics. Monitor, review, and report on marketing activity and results using property management software and third party vendor software. Specialize in print and online advertising, graphic design, and interior design.

Responsible for increasing the number of members in the association by coordinating and administering membership acquisitions. Activities included, but were not limited to the following: designed and implemented monthly direct mail materials that were distributed through both postal and email media, telemarketing, on-site visits or sales calls, trade show exhibiting, membership briefings, developed networking contacts, planned and directed membership campaigns and events. During the annual planning phase, I worked with the President to establish short and long-range goals to achieve The Employers’ Association membership objectives. Worked with The Employers’ Association team to achieve the overall company goals set out in the strategic and annual plan.