Amanda Jagodzinski Email & Phone Number

Spearhead the development and execution of strategies aimed at enhancing organizational efficiency, productivity, and quality.

Project manage various marketing and point-of-purchase projects for various clients. Project management of owner acquisition and retention programs for Subaru, including Subaru’s owner magazines Drive and Drive Performance, their corresponding Web sites, New Owner Guide and Badge of Ownership loyalty program.Along with Account Executives, develop scope of projects to ensure client expectations are clearly defined and communicated to appropriate team members. Exchange information regarding client direction coming from Account Executive and facilitate communication by linking departments together by encouraging communication between departments.Develop project schedules and ensure team members do what they have committed to by the commitment date, escalating non-compliance to the appropriate functional managers as appropriate.Track the status of projects, both formally and informally, by communicating with team members on a daily basis and issuing necessary reports to team members and managers.Track and monitor project revenue projections and billings, and mitigate risk where appropriate.

Oversee development & production of advertising & marketing materials for corporate office, national sales force and properties. Develop and maintain relationships with advertising agencies, graphic design firms, printers, photographers, and others to ensure high-quality materials are created and bids are competitive.Research photographers, review samples & portfolios, obtain competitive bids, coordinate selection of models, schedule locations and attend photo shoots. Develop company promotional & marketing strategies and campaigns, and manage implementation of strategies, using outside resources as necessary.Respond to requests for advertisement and collateral design, content and purpose, and make appropriate recommendations.Review marketing materials developed by outside agencies to ensure correct logo use, graphic standards and proper brand standards.

Develop creative platforms, media plans, strategic insight and promotion strategy with team members for various clients.Utilize integrated agency resources (design, media, web development, creative development, etc.) to achieve strategic marketing objectives for clients.Member of core team which created and produced advertising campaigns for the Milwaukee Bucks, using print, outdoor, TV and radio. Brought organization to the creative process to help account run more efficiently and smoothly. Managed several components of a successful product introduction campaign for Buell American Motorcycles. Campaign included catalogs and brochures, direct mail, specialized dealer marketing kits, print and broadcast advertising, and online promotions. Campaign for Operation Ceasefire utilized billboards, bus boards, television and radio spots to generate increased awareness for the initiative.

Bachelor Of Arts, Mass Communications

Journalism

Participated in Journalism degree track prior to transferring to the University of Wisconsin-Milwaukee in January 1993.