Over the course of her two decade career, Amanda has worked in the sports and major events sectors in Europe, Australia and the United States. Her areas of expertise and passion are maximizing commercial value through strategic partnerships with sponsors and broadcasters, growing global fan bases, event management, VIP + Celebrity management and fostering relationships with stakeholders and industry peers.After relocating to the US in 2017, Amanda joined the USTA as a high-level specialist on the Business Operations team. She now leads International Strategy; concentrating on increasing the US Open's global audience and fan engagement within key markets via integrated marketing campaigns and social, digital and broadcast activations.In order to encourage people who work in or are new to the city, Amanda co-founded and now leads the New York Aussies in Sport networking group. She is passionate about building community and staying true to her Australian heritage. The group's membership has increased from its initial five to over 50 people from major teams, leagues and agencies and many of the world's largest sporting organizations.