WeAreDigital is an independent Australian digital commerce and marketing agency. WeProvide the market with adaptive digital solutions that drive value to our customer's business by enhancing the relationship between brand and customer.The Strategic Planning Team at WeAreDigital bring a mixture of brand, data and commerce experience to ensure our customer-centric strategies are delivering real value, based on real insight. As one of Australia's leading agencies for omni-channel strategy in the retail commerce space, we are proud to deliver transformational digital solutions for major Australian retailers such as Country Road, T2, kikki.K, PETstock, Scanlan Theodore, ENJO, sass & bide and Foot Locker.Services provided by the Strategic Planning Team include:- Goal & objective setting, revenue modelling, business case development- Research & insight gathering- Strategic Planning - Omnichannel retail strategy, Digital strategies including CRM, content, social media, search, mobile, technology, commerce, campaign and conversion optimisation.- Measurement including data planning and management, analytics, reporting- Customer Experience (CX/UX) planning and information architecture- Marketing & Engagement services including SEM, paid media planning, campaign planning and management, community management, email marketing.

WeAreDigital is an independent Australian digital commerce and marketing agency. WeProvide the market with adaptive digital solutions that drive value to our customer's business by enhancing the relationship between brand and customer.In my role as Strategy Lead, I lead on strategy projects within the Strategic Planning Team: - Driving the Strategy discipline within the agency and with our clients - Developing the agencies position on strategy within the industry - Growing the Strategy services provided by the agency - Growing the strategic partnerships of the agency - Providing strategic consultancy to clients - Leading on strategy projects; from business transformation through to digital marketing, eCommerce, brand and advertising strategy. - Managing the Strategic Planning Team - Leading on new business and sales to new and existing clients

At Blast Radius my focus was on holistic brand and social media strategies in the digital space. Included in this were EU-wide campaigns for The Coca Cola Company, BP and Novartis International AG (pharmaceuticals). Previous projects consulted on in this role include Land Rover, Starbucks UK, Nokia (Global) and Kodak US.

Specialist in cross-channel digital marketing strategies and customer insights.Specific interest in online brand development. Currently working with NET-A-PORTER.COM, The Outnet, Matthew Williamson, Hackett London & Pierre Marcolini.