Aj Curry Email & Phone Number

Working with Lorenzo Fertitta, Dana White, and Fiume Capital to help build exciting new brands such as Street League Skateboarding, Nitro Rallycross, Nitro Circus, Power Slap, and more!

Vancouver, British Columbia, Ca

● Helped lead the creation of the NFL ALL DAY product, working hand in hand with product, live operations, and engineering teams on creative feature development user research, product QA/debugging, content curation and game design - resulting in 62.9M total sales since February 2022.● Owned the holistic community marketing strategy for NFL ALL DAY, leading communication, reputation management efforts, and response strategies, serving as a well-known and trusted expert to the community, and providing customer perspective across departments, resulting in a 10pt increase to bring brand sentiment from neutral to positive.● Managed the content marketing team, overseeing email, social, mobile, and long-form channels, executing marketing campaigns around feature releases and live operations to engage current users and increase net new users.● Helped lead athlete partnerships, on-boarding and educating athletes, creating athlete content, and negotiating and executing long-term deals - including contract development, booking, fulfillment, and payment.

Vancouver, British Columbia, Ca

New York, Ny, Us

● Led the entire social component of the NFL 100 campaign, garnering 1.8M mentions of #NFL100. ● Organized the content customization and distribution across league, club, legend, player, and partner social channels, resulting in over 250M views and an Emmy nomination for Outstanding Trans-Media Sports Coverage. ● Helped coordinate the promotion and social coverage of NFL 100's Huddle for 100 (philanthropy project) and Experience of a Lifetime (social contest) campaigns.● Launched the NFL's TikTok account, crafting the strategy, voice, and execution, garnering 3.3M followers in just 7 months. ● Executed 3 successful TikTok hashtag campaigns in 2019-2020, engaging influencer and clubs for participation in each, and as of April 2020, all 3 hashtags have over 1 billion views. Of the 300+ organic hashtags run on TikTok in 2019 in the US, total video views for #WeReady were in the top 5% after one week. ● Managed the NFL Snapchat team which handled the day-to-day programming of the and helped lead the charge on multiple Snapchat innovations wherein the NFL saw incredible success with AR marker lenses, unique filters, and Snapchat's first partner for custom cameos.

New York, Ny, Us

● Manages and leads the NFL's relationship with Snapchat and all NFL Snapchat content● Produces all the original graphic content for NFL social media channels● Manages the NFL Social Lab, a team of designers, animators, and illustrators, who create all the original visual content for the NFL social accounts● Manages NFL's original social video production at key events● Assists in developing new NFL brands on social media

New York, Ny, Us

● Developed, produced and executed on-site activations at ESPYs 2017, Pro Bowl 2018, Combine 2018, and Draft 2018, accounting for a large portion of the NFL’s original social video content from these flagship events.● Captured live on-site content from NFL games, NFL events, and other football-related occasions, as well as conducted interviews with athletes and celebrities for the NFL’s Snapchat and social media.● Led brainstorm sessions for the group of animators and designers in the NFL’s Social Lab to help create the best possible content for the The Checkdown and the NFL’s social platforms.● Produced and created hundreds of graphics/animations for the NFL’s official social media platforms, increasing impressions and engagements while simultaneously bringing new content ideas/executions to keep the platforms fresh and engaging.● Launched the NFL’s official Snapchat Discover channel as a member of the original team, by utilizing design, animation, writing, and content development skills.● Developed successful daily content plans for the NFL’s Snapchat Discover channel by collaborating with a team to find the perfect balance of timely, entertaining, and interesting content.

New York, Ny, Us

● Helped launch 8-time NBA All-Star Carmelo Anthony's new digital lifestyle magazine, ThisIsMelo.com.● Edit all original articles featured on MELO, personally curate all aggregated content, and conduct interviews with today's top tastemakers to be featured on the site.● Manage all social media platforms for This Is Melo including Facebook, Twitter, Instagram, and Spotify, as well as create engaging social content such as cinemagraphs and GIFs.● Received 333,758 website views in the first 10 mo. of launch due to quality content and a strong social presence. ● Garnered 36,351 social followers on the MELO channels by consistently posting engaging copy.● Brought 14.9% of the overall traffic to MELO with my 27 original articles, one being the overall most-viewed article.MELO Magazine (ThisIsMelo.com) is the official website of New York Knicks 8-time All-Star forward Carmelo Anthony. MELO covers fashion, culture, art, basketball, sports, technology, community, entertainment, music, and more.

Los Angeles, California, Us

As the Digital Marketing Manager for Lineage Interactive, I work with some of the biggest names in sports, and manage the execution of strategic social media and digital initiatives, including developing and managing social media campaigns, supervising and managing high-profile athlete social channels, updating client websites, and maintaining client relations.● Updated, repaired, & managed the websites of over 25 professional athletes & foundations.● Managed over 70 social profiles for 20 professional athletes and 6 athlete foundations/businesses.● Increased clients’ social followings by 16.2% as a result of creating posting calendars with high quality copy and content to entertain fans and encourage their engagement.● Received an average of 10 mil+ impressions & 270,000+ engagements on social posts for clients.● Created effective influencer campaigns by compiling athletes to fit into a budget & impressions goal.● Produced a variety of social content, such as static graphics, gifs, & cinemagraphs, to engage fans. ● Developed detailed monthly reports by reviewing analytics and insights, then drawing informative conclusions.

Us

➝ Increased Ski Channel views by 23% and Surf Channel subscribers by 22% from the previous period by promoting the channels on social media platforms, partnering with industry influencers, creating digital marketing campaigns, and sharing them on popular blogs.➝ Had 4 articles published on The Huffington Post as a result of my efficiency, unique style, and profound writing skills.➝ Improved their website and social media presence through the creation of unique, engaging, and original content which utilized visual storytelling and digital journalism techniques to best reach the target audience.➝ Analyzed YouTube analytics and conducted industry research to improve past campaigns and develop new ones. ➝ Participated in the brainstorming/planning of The Surf Channel's promotional presence at major surf competitions.

- Gained 568 Quad downloads at Bradley University by generating buzz through appearances at campus events, promotional material giveaways, and hosting informational presentations to give tutorials to leaders and organizations. - Increased the number of likes and average reach on Bradley Quad’s Facebook page by over 100% in two months as a result of creating and managing two engaging social media competitions and marketing campaigns.

- Raised $80,000 for the team and saw a 23% increase alumni participation by directing, editing, and promoting weekly mini-documentaries, which strengthened the bond between distant alumni and current team members.- Saw above-average attendance at events by creating promotional videos, press releases and social media materials.- Gained a record number of attendees at hosted tournaments as a result of writing tournament announcement letters seen by over 1,000 people- Raised over $2,700 for a Peoria non-profit in a span of two days as a result of the creative and engaging fundraising competition I developed and managed, which achieved participation from over 50 colleges nationwide.

Peoria, Illinois, Us

- Advised the Peoria Chiefs on creative, innovative ways to use social media to increase fan base.- Developed a social media campaign and pitched the concept of a Chiefs Snapchat account. - After consultation, the Chiefs implemented the campaign and Snapchat account in 2014.

- Garnered 221 “likes” on the Facebook page in one month and a total of over 500 individual participants as a result of writing creative content, implementing unique hashtag themes, and designing sharable graphics.- Increased the number of “likes” on the Facebook page from an average of 5 likes/week to 76 likes/week by writing a creative and engaging Buzzfeed article to promote both the race and the Facebook page.

Us

- Coordinated various events/appearances, and ran live broadcasts across the Chicagoland area. - Worked with multiple sponsors on integrated campaigns and created sponsor media packages.- Continually filled locations to capacity and gained an above-average number of contest entries and ESPN 1000 listeners. - Created a new organization initiative for the promotional materials.