Amanda Fowler Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

- Develops and executes communications strategies focused on content and social media marketing for a variety of clients across industries.- Designs and manages processes for communications planning and content calendars from high-level strategy to day-to-day execution developing efficiencies and a cohesive, team-driven environment.- Pens communication on.

Charlotte, North Carolina Area

- Led content marketing strategy and team, aligning email, paid and organic social, website, video and external content sources to achieve impactful results.- Built relationships with departments and leadership to represent a multi-faceted brand through content.- Served as liaison for HR, developing strategy for employee-focused comms internally and.

Charlotte, North Carolina Area

• Directed marketing strategy and budget to attain ticket sales goals for nationally renowned professional ballet company.
• Managed content team and strategy and implemented content calendar to organize and streamline communications.
• Implemented digital marketing campaign for Nutcracker resulting in ROIs surpassing 1,200% representing over half of overall sales.
• Wrote and edited content across all platforms including email communications, blog, social media, website and advertising.
• Managed Charlotte Ballet’s visual brand by choosing photography, managing video assets and contributing to campaign visuals.
• Launched the adoption of company-wide email platform via Emma.

• Developed robust marketing strategy including email, web, social media, grassroots and direct mail for a region of five YMCA branches.
• Focused on up-selling and cross-selling a base of 29,757 members to fill programs and increase public awareness through re-energized public relations efforts to meet sales goals.
• Formulated and implemented marketing strategy before, during and after opening of a new YMCA branch to surpass first month sales goals by 179%.
• Implemented national re-brand campaign within branches and local community and publically introduced new pricing model that increased net membership sales.
• Prepared and executed social media rollout utilizing staff education and exclusive content efforts.
• Worked to achieve fundraising goals by connecting brand recognition with cause in all avenues.

• Controlled marketing, public relations, and all written communications for motorsports pit crew and corporate training facility.
• Created collateral materials, advertisements, and coordinates efforts to increase public course attendance and gain new clients.
• Developed social media strategy and puts into action for both the pit crew education and corporate training sectors of the business.
• Participated in networking events, expos, and conferences with industry leaders in the Charlotte region and across the country to promote the business, specific events, and create and develop strategic partners.
• Designed events for corporate clients from team building and training to conferences and meetings both on campus and coast to coast.
• Served as client liaison for small businesses to Fortune 500 companies and cares for needs during planning, event day, and after to assure quality customer service.

• Contributed a body of work weekly for publication including articles and photography.
• Conceptualized and implemented materials for Web-based publication.
• Selected from company-wide pool of applicants to participate in integrated media training program.