- Develops and executes communications strategies focused on content and social media marketing for a variety of clients across industries.- Designs and manages processes for communications planning and content calendars from high-level strategy to day-to-day execution developing efficiencies and a cohesive, team-driven environment.- Pens communication on behalf of executive leaders for external and internal audiences.- Works with clients to develop consistent communications tone and manner and data-driven decision-making tactics that result in audience-focused written and visual messaging.- Writes blog posts, paid and organic social, email messaging, advertising and web copy.- Manages websites and designs visuals from social graphics to email and digital campaigns.- Developed a law enforcement recruitment campaign that resulted in an 18% increase in applications year-over-year through blog, email, social media and paid advertising strategies.- Awarded “Blog of the Year” from a professional healthcare marketing organization for an op-ed in a local publication encouraging COVID-19 vaccines that garnered a 39% clickthrough rate.VOLUNTEER WORKBoard Member & Education Committee Chair,Carolinas Healthcare Public Relations & Marketing Society (CHPRMS)AWARDS - CHPRMSGolden Tusk:- Marketing on a Shoestring Budget, 2020Wallie Award:- Blog Writing, 2021

- Led content marketing strategy and team, aligning email, paid and organic social, website, video and external content sources to achieve impactful results.- Built relationships with departments and leadership to represent a multi-faceted brand through content.- Served as liaison for HR, developing strategy for employee-focused comms internally and showing OC as an employer of choice externally.- Developed internal and external communicationss on behalf of senior leaders.- Implemented the rollout of an internal comms and culture initiative, creating common meetings for employees across 40 locations. Coordinated with leaders and departments to develop daily comms plan, including writing and editing talking points and documents.- Leveraged partnerships and sponsorships to create content highlighting OC as an innovative community partner focused on social responsibility.- Managed paid media partnerships, external content creators, influencers and sponsorships. - Devised award-winning content package for deep-dives into SEO-rich, data-proven topics resulting in millions of views and external placements.SPEAKING ENGAGEMENTSCarolinas Healthcare PR & Marketing Society | November 2019 | Asheville, NC"Case Study: Launching online scheduling" alongside co-speaker Tiffany LindemannNC Philanthropy Conference | August 2019 | Charlotte, NC"Shifting from Sponsorship to Partnership: Driving Value Through Integration" alongside co-speakers Julie Campbell and Logan KureczkaCHPRMS | June 2019 | Webinar"How we created a consistent culture & communications"Hospital Marketing National | June 5, 2019 | Atlanta, GA "Inside the OR: Inviting Thousands of Viewers into the Operating Room Through Facebook Live"CHPRMS Conference | December, 2018 | Charleston, SC"How we created a consistent culture & communications"AWARDS - CHPRMSGolden Tusk:- Social Media Campaign, 2019- Content Campain, 2019- Employee Relations, 2018Wallie Award: - Radio Ad Campaign, 2019

• Directed marketing strategy and budget to attain ticket sales goals for nationally renowned professional ballet company.• Managed content team and strategy and implemented content calendar to organize and streamline communications. • Implemented digital marketing campaign for Nutcracker resulting in ROIs surpassing 1,200% representing over half of overall sales.• Wrote and edited content across all platforms including email communications, blog, social media, website and advertising.• Managed Charlotte Ballet’s visual brand by choosing photography, managing video assets and contributing to campaign visuals.• Launched the adoption of company-wide email platform via Emma.• Developed influencer marketing program that resulted in key story and message placements with the most sought-after local influencers and channels. • During brand evolution from North Carolina Dance Theatre, directed advertising campaign and media placements, launch of a new website, design and implementation of a social media campaign and email communications.• Directed social media strategy and managed daily implementation across all channels to increase brand awareness, engage customers and activate new fans and followers. • Analyzed data for sales and customer satisfaction to access ROI, forecast sales, strategically place media and improve product offerings and communications.Speaking & Presenting Experience:Presenter, Capacity Interactive Digital Marketing Boot Camp for the ArtsOctober 19, 2017 | Times Center | New York, NY"Telling Your Story in a Digital World"Panel Moderator, Social Media Charlotte May 10, 2017 | Charlotte, NC"How Do Your Personal and Professional Brands Coexist?"Panel Moderator, Social Media Charlotte November 10, 2017 | Charlotte, NC"The Food Blogger Approach to Marketing: How to Make All Your Content Look Delicious"Guest Lecturer, UNC Charlotte Social Media CourseDecember 5, 2017 | Charlotte, NC

•Developed robust marketing strategy including email, web, social media, grassroots and direct mail for a region of five YMCA branches.•Focused on up-selling and cross-selling a base of 29,757 members to fill programs and increase public awareness through re-energized public relations efforts to meet sales goals.•Formulated and implemented marketing strategy before, during and after opening of a new YMCA branch to surpass first month sales goals by 179%. •Implemented national re-brand campaign within branches and local community and publically introduced new pricing model that increased net membership sales.•Prepared and executed social media rollout utilizing staff education and exclusive content efforts.•Worked to achieve fundraising goals by connecting brand recognition with cause in all avenues.

•Controlled marketing, public relations, and all written communications for motorsports pit crew and corporate training facility.•Created collateral materials, advertisements, and coordinates efforts to increase public course attendance and gain new clients.•Developed social media strategy and puts into action for both the pit crew education and corporate training sectors of the business. •Participated in networking events, expos, and conferences with industry leaders in the Charlotte region and across the country to promote the business, specific events, and create and develop strategic partners.•Designed events for corporate clients from team building and training to conferences and meetings both on campus and coast to coast. •Served as client liaison for small businesses to Fortune 500 companies and cares for needs during planning, event day, and after to assure quality customer service.•Completed event pricing, contract writing, and negotiations.

•Contributed a body of work weekly for publication including articles and photography.•Conceptualized and implemented materials for Web-based publication. •Selected from company-wide pool of applicants to participate in integrated media training program.